salam Abu saleh

Amman, محافظة عمّان

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engineering Freelancer

About me:

My name is Salam Abu Saleh and I’m reaching out for an opportunity in the field of Marketing. I am interested in exploring opportunities in which I can add value to the strategic and commercial objectives of your organization. 

Dynamic and motivated professional senior Marketing manager with 15 years of experience & proven record as an expert in creating & managing marketing plans & communication campaigns, digital & social media marketing, brand management, business development & building marketing strategies & commercial marketing for B2B, B2C, retail, FMCG & different businesses sectors with proven achievements record in strategic planning & directing marketing efforts in driving revenues, margins improvement, leads, building brands, brand equity improvement & always achieving goals & KPI's. 

A progressive, creative mindset, positive attitude, performance driven and dynamic person with a career demonstrating visionary leadership, expertise and outstanding performance with a broad level of insight across multiple industries.

Please take a moment to review my attached CV; it would be a sincere pleasure to hear back from you soon 

Best Regards,


  • Inter IKEA Systems B.V. College. Delft – Netherlands (IMMP - MBA) International Marketing Management Program.
  • Yarmouk University. Jordan - Bachelor of Business Administration.
  • University of Oklahoma - Price College of Business – USA. In roll for MBA. 


  • Abu Odeh Bros. Group  Jordan

Group Marketing Director - (FMCG & Retail)                                                          

January 2020 – March 2021

  • Established the Marketing Department with 6 employees.
  • Shaped the marketing strategies for the group BU’s.
  • Initiated & designed many advertisement campaigns & promotion campaigns.
  • Improved & united customers experience with Omni Channel strategy.
  • Remodeled group’s brands & products.
  • Directed establishing customer service strategy, processes, KPI’s, reporting system.
  • Shaped the Promotions & Trade Marketing strategy & activities for 78 branches.
  • Engineered products segmentation & pricing process & structure for 62 products.
  • Initiated the Digital communication & business solutions plan including 3 applications.
  • Designed Social media & digital communication strategy & operated SEO-SMO.
  • Built brand management plan & commercial calendar achieving targeted ROI.
  • Achieved 6% increase in Market share.
  • Delivered 16% Growth in traffic.
  • Improved basket by 12%.


  • LafargeHolcim  Jordan

Commercial Marketing & Sales Director- (Building Materials)

October 2016 - October 2019

  • Directed organization’s Sales, Marketing, Pricing & Business Development functions.
  • Active Member of the Top Team Committee.
  • Formalized sales strategy by designing Route to Market Model.
  • Enhanced the product portfolio by developing 2 high premium products. 
  • Created price stability in the market & scored highest ASP in 4 years.
  • Constructed systematized rebate scheme & delivered margins optimization with well-controlled system.
  • Achieved 1.2% increase in Market Share.
  • Raised sold volumes by 7%.
  • Enhanced relationship with traders & built loyalty Program & trade marketing plan.
  • Enforced Key accounts management KAM approach, gaining 3 new mega projects in 2019 H1 & 2 in H2 generated 2.8 M $ additional revenues.
  • Boosted presence in export market +28% in volumes and 0.5% margin improvement.
  • Accomplished customer satisfaction rate at 87% & NPS at 91%+, +28% vs. LY.
  • Managed to re-structure the commercial team to fit organization’s plan ambition.
  • Accelerated Sales Force essentials process SFE & measurements, scoring 40%+.


  • OMMAT Group  Saudi Arabia

Sales and Marketing Director - (FMCG- Farming)

September 2015 - September 2016 

  • Formulated and directed the company's corporate marketing & Sales strategy.
  • Created new business opportunities and negotiated new B2B regional clients.
  • Developed B2C model & Launched new frozen chicken brands in Egypt scoring 1.1% Market Share, 2 brands in Sudan scoring 9% Market Share & 1 table egg brand in KSA
  • Enhanced group cash flow by 21%.
  • Achieved 3.6% increase in margin by developing Sales Service processes. 
  • Achieved 11% savings in traders’ compensations.
  • Achieved growth in sales by 11.5% vs. YB (KSA 16%. UAE 7%. Egypt 4.5%. Sudan 21%. Exports 9%).
  • Created new maintenance and supplies business and generated 413.3K $ net income.
  • Re-structured the over-sized Marketing and Sales Organization achieving cost reduction by 27% and 31% increase in efficiency.


  • IKEA  Jordan

Country Marketing Manager - (FMCG & Retail)

November 2011 - October 2015

  • Hired, directed, coached, inspired & motivated marketing team (5 members).
  • Developed marketing plans & achieved the current leading position for IKEA.
  • Member of the Commercial Committee, IKEA Global MM team & Catalogue Committee.
  • Delivered visitation goals.
  • Controlled marketing budget, measured marketing metrics, identified cost efficiencies, monitored marketing investments leads & negotiated agencies contracts.
  • Maximized sales & market share by generating visitors to the store through optimizing the media mix, catalog, & other marketing activities.
  • Accomplished IKEA Branding strategy & successfully communicated the IKEA brand identity, values & key benefits.
  • Achieved IKEA international positioning objectives.
  • Designed the business commercial calendar campaigns, activities & initiatives.
  • Stetted up the proper KPIs & policies as well customer service standards.
  • Accomplished & maintained IKEA brand image & scored targeted Brand Equity.
  • Designed & managed the successful store opening campaign.
  • Achieved all Marketing KPI’s.   


  • (ART) Arab Radio & Television  UAE

Levant Region Sales & Marketing Manager - (Distribution & Entertainment)

October 2007 - February 2011.

  • The Sultan Center Oman                                                                                                             

Country Marketing Manager - (FMCG & Retail)

January 2005 - October 2007.                       

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