Brand Manager - Amman, الأردن - CryptoNewsZ

وصف

• About the job

  A pioneer news media house covering news & events from the cryptocurrency industry and blockchain technology is searching for a Chief Editor to oversee the development of all material for the website. You must have the capacity to lead a team, exercise sound judgment, have excellent writing abilities, and pay close attention to detail in order to be successful as our Brand Manager. Responsibilities:Brand Strategy:
• Develop and execute comprehensive brand strategies aligned with overall business objectives.
• Conduct market research to identify brand opportunities and challenges.
• Brand Positioning:
• Define and articulate the brand's positioning and unique value propositions.
• Ensure alignment of brand messaging across all communication channels.
• Brand Identity:
• Oversee the development and maintenance of the brand identity, including logos, color schemes, and visual assets.
• Collaborate with design teams to ensure consistency in brand visuals.
• Integrated Marketing Campaigns:
• Work with cross-functional teams to integrate brand messaging into marketing campaigns.
• Develop creative and impactful marketing collateral that reflects the brand identity.
• Brand Guidelines:
• Develop and enforce brand guidelines to ensure consistency across all touchpoints.
• Educate internal teams on brand guidelines and standards.
• Brand Performance Analysis:
• Monitor and analyze brand performance metrics.
• Use data and insights to refine brand strategies and improve overall brand health.
• Collaboration:
• Collaborate with marketing, product, and sales teams to ensure brand alignment in all customer touchpoints.
• Work with external partners, agencies, and vendors to execute brand initiatives.
• Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in brand management with a strong portfolio of successful brand initiatives.
• Strategic thinking and the ability to translate business objectives into effective brand strategies.
• Excellent communication and presentation skills.
• Creativity and a strong understanding of design principles.
• Ability to manage multiple projects and deadlines.
• Familiarity with market trends and consumer behavior.