Honed skillset in negotiating and constructing media plans, with understanding of planning, buying and activation across various channels and buying methods (video, display, programmatic, social, etc.)
Strong grasp in audience development and research to understand media consumption habits and trends
Advanced skills with media research tools (e.g., IMS, MRI, comScore, Kantar Media Strategy, Forrester, Google Double Click, etc.)
Mastery of third-party ad server and ad verifications (DCM, Double Verify preferred)
Solid attention to detail to create strong media presentations/plans and maintain and manage complex media budgets