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- Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. Strengthen the expertise of the Growth and Business Development teams to align on target audiences, channels, and countries
- Craft compelling messages to position zkSync as the premier Ethereum scaling solution. Drive awareness and adoption by showcasing zkSync's value to builders and users
- Collaborate closely with marketing and developer advocacy teams to amplify zkSync's visibility among developer audiences to grow the community of builders
- Partner with Product and Growth teams to clearly outline marketing requirements. Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, community and more
- Lead, organize, and execute product launches and initiatives. Ensure thorough documentation, effective communication, and appeal to the right audiences
- Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments
- Enhance zkSync's personas to foster deeper understanding of its target users and address their specific pain points
- Several years of work experience in product marketing with cross-functional experience
- Passionate and familiar with crypto, including DeFi, NFTs, Infrastructure, Tooling, and other verticals
- Experience in growing developer ecosystems
- Ability to collaborate with others across functions in a highly matrixed organization
- Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences
- Familiar with various product marketing techniques
- Prior expertise in creating engaging user-centric content focused on product and technical features
- Ability to learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers
- Ability to conduct, interpret, and present qualitative and quantitative feedback and research
- Strong communication skills in English and proven ability to efficiently work with remote teams
- Ownership mindset and a track record of successfully accomplished projects
- Experience with research utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc)
- Previous experience in web3 or blockchain companies/projects
- Experience working with data/analytics tool
Head of Product Marketing - Amman, الأردن - Matter Labs
وصف
Head of Product MarketingWhat You'll Be Doing
What We Look For In You
Nice to Have