About the job
Do you have a passion for brands and the history they represent? Are you an excellent communicator with exceptional analytical skills, curious and achievement oriented? Do you want to make a difference in our organization and contribute to building something new? If the answer is yes to all these questions, then we would like to hear from you.
We are looking for an experienced Combustible Category Specialist based in Jordan. A Bachelor's degree and a minimum 2 years of professional experience in a similar role is required, together with excellent command of English and Arabic. Candidate should be a team player, have project management skills and demonstrate agile ways of working.
RISE TO THE CHALLENGE
Combustible Category Specialist will take on delegated responsibility for the delivery of online and offline marketing projects at Cluster &/or Market level.
- Recommend and execute brand marketing plans working in close collaboration with stakeholders in the Market.
- Support towards the local competitive superiority of the PMI Combustible Category brands portfolio, optimizing the formats / segments mix, and managing morphing or delisting as appropriate.
- Build brands equity.
- Align with the Market commercial stakeholders for the successful commercial planning and the route-to-market optimization of the marketing plans consistently with the local legal and regulatory frameworks.
- Support towards the end-to-end Combustible Category Digital CRM experience and support the conversion of LAS to smoke-free alternatives through bridging activities, working in close collaboration with the local Marketing & Digital stakeholders to ensure a seamless LAU experience (if applicable in the local context).
- Work with Market intelligence and Insights teams to identify high-potential growth opportunities through on-going analysis of brand performance & consumer needs/trends.
- Coach and manage team to deliver KPIs & objectives to best perform and deliver the success of Combustible Category.
- More specifically you will:
- Analyze the Market to identify insights and opportunities.
- Work closely with Creative Agencies to create relevant and engaging communication campaigns that deliver results.
- Manage Market product portfolio, working with PPMD and Regional CC. Selectively innovate into strategic or fast-growing segments.
- Recommend projects' deployment in collaboration with Finance/S&PD, Commercial Operations, and Regional CC to optimize commercial performance.
- Leverage Digital Trade Engagement to support all CC sales and marketing activities and to help Commercial Operations to drive efficiency and effectiveness across the indirect channels (general trade, key accounts...).
- Meet the overall projects' budget, targets, and forecasts.
- Manage the external marketing agencies, suppliers, and partners – leveraging global toolboxes, PMI Omnichannel Regional Hubs, and global P
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Combustible Category Specialist - Amman, الأردن - Philip Morris International
