Ali 🐝 Anani, Brand Ambassador @beBee

1 year ago · 3 min. reading time · visibility ~10 ·

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Are Ideas Measurable?

Are Ideas Measurable?

Last week I exchanged comments on the title of my post “Ideas Stock Markets”. The discussions centered around how could eye place ideas for trading in a stock market if their value is immeasurable?

As valid as this question is in reality it is not true. Creativity is to make the immeasurable measurable, the impossible possible and the unfamiliar familiar?

This is a hugely-important issue. If an employee suggests a creative idea to solve a long-lasting problem how do you know the value of this idea? Such a question is not limited to one interest. Its importance extends to writing quality, marketing campaigns, management of business and evaluation of employees just to give few examples. So, I decided to share this post with the readers so that they may benefit from the ideas shared in this post.

You write a title for your post and you wonder if it has a “high emotional value” to move the hearts of your readers. Is there a way to do that?

You write a tweet hoping that shall touch the hearts of its readers and maybe then rush to retweet it. But, how do you know? Is it simply almost a shot in the dark- either it does or doesn’t?

You have written a creative idea suggesting a solution to a problem to your supervisor. You know she is a spiritual person. You need a measure for the spiritual merit of this idea. Is it possible.

You have written a post addressed to the Business Hive. How do you know that bees in this hive would be interested in the post. Do we have a measure for this post?
The Good News

The good news is there are many ways to do that. I published few presentations and posts to show how to do this.

The advancement of science in several fields has made this possible, including neuroscience.

If you raise your eyebrows in surprise I assure you may do this. I am sharing just two examples of my published works.

Example 1

Heart-Grabbing Titles

You write possible titles for a post and then you ask which is the most heart-grabbing title one? I took the challenge to answer this question.

Before publishing a post, I came up with the list of titles. I manipulated a commercial software to empower it to measure the emotional value of my suggested title using the Clusterizer Software and compared the results with two other methods using excel software and surveys.

To measure the consistency of these results I interviewed a sample of people and asked them to describe their experience being emotionally-moved by the titles.

The reader may respond by saying this approach is subjective. My response is as long as I keep consistency, it is accepted. We have many examples of this consistency such as measuring the Customer Net Score. By simply asking one question you may measure the satisfaction of your readers or customers. I am sharing the next example to show how I did this. For now, I Can tell you that this work resulted in not only finding the candidate title using three different methods but also the company owning the software putting summary of my several publications on their website.



As mentioned earlier, I then extended this approach to other fields such as election campaign. The owner of the software has for many years now these examples shown on his website, If you click the User button shown in the image below it shall give you a summary of these publications for more details with links to the publications source.


Example 2

Visits to Hospitals

I extended the above-mentioned technique to measure the emotions people feel towards an eye hospital. Guess what- I got a consultancy contract to improve the customers’ Journey Map to the Hospital. This analysis is very important for hospitals because both patients, visitors and even the hospital staff are subject to emotional fluctuations. If we may find a creative approach to monitor and measure these fluctuations then the hospital shall know when emotions became dangerously explosive and then find solutions for them.

You may find details on this work here “Coupling Customers Journey Maps with Twitter”.



It is enough to share just two examples here of my work that shows ideas are measurable. If somebody tells you that a problem is not solvable or measurable then it is your golden opportunity to find a creative solution, methodology or processes to make them measurable.

Impossibility is possible with creativity. If you stretch your imagination and the power of your creativity flow then solutions shall emerge in front of your eyes.
Ali Anani
Creativity gives you the niche to find a footage for you in the crowded fields.
Ali Anani

Impossibilities are the gaps in our knowledge. You must firm up your mind that there is a solution hiding somewhere. It is the missing pearl that you are searching for.

Next opportunities are hiding in the rings. Just find a way to the rings.

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Jerry Fletcher

1 year ago #51

Dr. Ali, Tried again. Working now.

Jerry Fletcher Thank you for your feedback. I have just clicked both image and they work

Jerry Fletcher

1 year ago #49

Dr. Ali, Fascinating conceptually. Unfortunately I could not open the software site examples. And so it goes.

Edward Lewellen You are right my friend. This is known as "The Observer Effect"

Fay Vietmeier I told you you need wheels to attach to your famous Pearl-Holder

Fay Vietmeier

1 year ago #46

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I shall add that to my "pearl-holder" "Planting seeds of hope" ... I like this very much 2) I like the idea about a poem that follows ee cummings "i carry your heart" ... will tuck that into my "pearl-holder" as well ... why not ... it has so many others to keep company with ;~) 3) I have been slowly working on "Thoughts are seeds" ... which contains a poem ... which I'm also working on AND "Pearls of promise" which is about IDEAS (not 100 % sure on the title because I have had many titles flow through my mind) You are quoted in both and inspired the one on IDEAS

Fay Vietmeier

1 year ago #45

Ned McDonnell Enjoyed you well laid comment on measuring sentiment Very good insight: "The second difficulty is that most products, ideas and sentiments are transactional rather than collaborative" Thank you ...

Fay Vietmeier This comment is in mt heart. I suggest to you to write a post on Planting seeds of Hope. The story of the singer and what her mother did to remove the seeds of despair from her heart by helping her develop her singing talent is simply marvelous. There are many stories like this one and we have the choice to give hope or deepen despair. The latter is chaotic; the first is the challenge. This comment of yours is in my heart.

I deeply appreciate your re-share of the post Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador

Fay Vietmeier

1 year ago #42

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee That song "You Say" by Lauren Dailgle moves my heart too ... the encouragement resonates ;~) ... in a quiet time ... I encourage listening to her sing that song ... it always gives me chills ;~) ... the thoughts behind “You Say” A glimpse about this singer. Lauren was only 15 when she was diagnosed with an illness called the cytomegalovirus. The immune deficiency kept her home-bound for about two-years. During this time, Daigle learned how to sing, thanks to her mom who thought voice lessons would keep her from depression. Two more lines from the song: "The only thing that matters now is everything You think of me In You I find my worth, in You I find my identity" As a believer, my identity is "in Christ" ... His Holy Spirit is at work ... in me ... shaping me ... my heart ... my thoughts ... my words ... my actions ... my habits ... my character ... my destiny I have learned that God can only do for me what I invite Him to do in me ;~) I thank you for prompting me to add this to my post ;~)

I may measure ideas, but the measurement of appreciation to my readers are beyond me. Thank all for making this post trending. This is the notification from LinkedIn: Congrats, your post has been trending in #creativity View hashtag

Thank you dear Debasish Majumder for your appreciated share of the post. Glad you are back. Where have you been my friend?

Fay Vietmeier In complex systems, the whole is greater than the some of the parts. This explains why we get emergent properties. For the above reason these lyrics moved me. Am I more than just the sum of every high and every low? Remind me once again just who I am, because I need to know These lyric moved me. Are you the poet dear Fay. I couldn't tell from your comment. I revisited your referenced post,but still couldn't tell. If you are the poet I tell you your lows and highs are greater than your sum.

Fay Vietmeier

1 year ago #38

Ned McDonnell Due to something you said ... I was promoted to share this encouragement See yourself as God sees you: as “more than a conqueror” Believe what God says about you “You Say ~ Lauren Daigle I keep fighting voices in my mind that say I’m not enough Every single lie that tells me I will never measure up Am I more than just the sum of every high and every low? Remind me once again just who I am, because I need to know You say I am loved when I can’t feel a thing You say I am strong when I think I am weak You say I am held when I am falling short When I don’t belong, Lord You say that I am Yours And I believe What You say of me I believe more in my post

Fay Vietmeier

1 year ago #37

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I am certainly open to writing a poem with one of the "best of bees" John Rylance ... another bee-adventure ;~) Our anthology: The Poetic-Professor & the Well-Spring Spirit Bee ... will unfold in its own time ... just as you can't manufacture love ... or solutions you can't rush creativity Regarding bees who have been MIA ... and missed Tausif Mundrawala and Oswaldo His comments appear to all be deleted ... how can that be?

Fay Vietmeier

1 year ago #36

David Navarro L\u00f3pez I am so uplifted to see your RICH comment here ... such wisdom (I hope to quote you in a future post ;~) I will share with you that in my "pearl-holder" of posts (drafts in process) I pulled up a post I'd been working on last year and you were quoted there ... it was about ideas too ;~) Here is the quote: "Do ideas germinate in our minds or hearts or even in both of them" …The question is what are these ideas good for…Are these ideas enhancing us/our environment, or enslaving us? ~David Navarro Lopez Coincidence ... I think not ;~) You have been in my thoughts & prayers along with all my bee-friends Regarding the "pearl-holder" Not sure if you caught this tribute to our dear Professor ... not "Poetic-Professor" "The Pearl-holder and the field of bees"

Fay Vietmeier You bring to my mind an idea my dear fay. It is that you John Rylance co-author a poem. You know it shall be a hit. Both of you know how to "play with words", both of you write "smiling comments" and both of you have the heart of a poem. Mentioning poetry just reminded me of dear Debasish Majumder, He hasn't been around lately.

Fay Vietmeier

1 year ago #34

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I LOVE the way your mind thinks my dearest Professor ;~) Your wings are a little tired not because of me, but because you keep soaring higher and higher. ... many THANKS ;~) Regarding your last comment #35 ... I did not realize the error (to John Hunter) This was intended for John Rylance 1) "Juicy" just brings to mind: gum ... grapes and gossip @Ken Boddie who loves alliteration as does this bee ;~) 2) "Space Invaders will be spat at" ... love the title I did not Google the drama Being "spat on" The title drives home how broken human nature will reject & resist what is "alien" unknown ... new ideas ... new thinking ... even revolutionary I often ponder ... with sadness ... this is the reality of how Christ was received ;~) ... "spat at" by the many ... "In the fullness of time ...he came to His own ... but His own knew Him not"

Fay Vietmeier You made me pause this time. I didn't recall that @John Hunter commented on this post. I checked comment NO. 10 and it is by the fabulous John Rylance

Fay Vietmeier

1 year ago #32

John Hunter 1) "Juicy" just brings to mind: gum ... grapes and gossip Ken Boddie who loves alliteration as does this bee ;~) 2) "Space Invaders will be spat at" ... love the title I did not Google the drama But it drives home how broken human nature will reject & resist what is "alien" unknown ... new ideas ... new thinking ... even revolutionary I often ponder ... with sadness ... this is the reality of how Christ was received ;~) ... "spat at" by the many ... "In the fullness of time ...he came to His own ... but His own knew Him not"

Fay Vietmeier I give titles to deserving people. It is one way of rewarding them for what they contribute. You are an expanding source of inspiration my dear Fay. You deserve far more. Your wings are a little tired not because of me, but because you keep soaring higher and higher. I just wonder my friend how thick is your folder has become. Maybe you consider attaching small wheels to it so that you may not get tired carrying it around.

Fay Vietmeier

1 year ago #30

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee For a moment you gave me pause my dear Professor ;~) Thanks for clarity 2) "spirited well-spring of wisdom" ... I am honored 3) “Discovery is its own reward” ~ fem-v" Loved your response: ... in complex systems there is an emergent behavior, emergent idea and an emergent wisdom ... I will add this to my growing list of "Ali quotes" in my "pearl-holder" folder Your contributions are of great value ;~) Some days it seems I am ever buzzing after you with pen & paper ;~) my wings grow tired but not my mind ;~)

But this is the fun- the nigger the challenge is, the more rewarding the solution shall be. Of course I meant the bigger and not the nigger in my previous comment

Fay Vietmeier Dear Fay- I am not pirating your comment addressed to the "mind-full" Harvey Lloyd. I am just reacting to what you wrote "MANY complexities in measuring ... tangibles ... intangibles" But this is the fun- the nigger the challenge is, the more rewarding the solution shall be.

Fay Vietmeier Oh dear- now you are a spirited well-spring of wisdom. "“Discovery is its own reward” ~ fem-v" This is eloquent. I write before that in complex systems there is an emergent behavior, emergent idea and an emergent wisdom. These are all rewards for those who venture to search their complexity. Again, we share same insight even though we arrive at it from different paths. I appreviate your sharing of the post as much I am thankful to your rewarding words. This is my reward my dear.

Fay Vietmeier

1 year ago #26

Harvey Lloyd Insight-full oh, wise bee ;~) "The measurement of an idea has many facets to consider. But ultimately the measurement has to be tied to want or need. An ideas success is based on how the want or need benefits others." Expectations play a weighted part .. but measuring such becomes an art ;~) So true what you say: "Establishing expectations that cant be met is the death nil of an idea." MANY complexities in measuring ... tangibles ... intangibles

Fay Vietmeier

1 year ago #25

“Creativity is to make the immeasurable measurable, the impossible possible and the unfamiliar familiar.” ~ Ali Anani Are you a "pearl-seeker" ... this read is for you ;~)

Fay Vietmeier

1 year ago #24

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee My dearest Professor ... what a RICH post ;~) I found many “pearls” hiding in rings Discovery ... makes me want to sing ;~) My favorite: “Creativity is to make the immeasurable measurable, the impossible possible and the unfamiliar familiar.” ~ Ali Anani I am sharing this in the hope that it makes its way to other “pearl-seekers” ... bent on mission “Discovery is its own reward” ~ fem-v I shall be quoting you in the future form here ;~) in my post "Search for pearls among rings"

You my friend and Fay Vietmeier know well how to make me smile withing the piling crying faces.

John Rylance

1 year ago #22

Thank you. To slightly paraphrase your words. I try to be creative to find a niche to in turn find a footage for me in the crowded fields.

I love your dynamic mind John Rylance

John Rylance

1 year ago #20

Just thought I could have a new "juicy" title Vomiting bird sees off intruders."

John Rylance

1 year ago #19

you can trust Nature to do it better and more spectacularly. If I was still doing my Behaviour Management. Courses I would definitely introduce the "vomit bird" into the piece relating to invasion of space. I hope the Magpies who have nested in our garden a screech for several minutes every time our cat goes near it, doesn't learn the technique. The noise is preferable to having to hose down a smelly cat.

John Rylance You know it is Eid Al Fitr (like Xmas) and it celebrates the end of the fasting month Ramadan. So, I am having busy time welcoming guests even on a limited scale because of the lockdown. Thank you for your wonderful explanation. You reminded me of “vomit birds” because these birds throw up a decaying organic orange liquid to make themselves less appetizing to predators and to alert their parents that they are being attacked. Nature always has done first.

John Rylance

1 year ago #17

#12 In case Ali, you haven't had time to discover the origin of Space invaders will be spat at. It was the title of an article concerning the invasion of personal space. The author had noticed that rather than spitting at someone, the spit was aimed on the ground just in front of someone. A marking of territory. A warning don't come closer keep out of my space. It was based on a study of 9-11yr boys with behaviour problems. I used the phrase when discussing with teachers invasion of personal space. It focussed their attention (What's he on about?) it was often something they recalled at later meetings. Do you remember ........ ? Also it was the era when the Space Invaders computer game was all the rage. Thought provoking titles remain in the memory.

The fact my friend that you wished to share our exchange her on LinkedIn as well is indicative of your openness to different thoughts. You are very wise.I bit if I do a similar analysis on the exchange of comments that we had over time the analysis shall show you "mind alertness' dear Ned McDonnell. Thank you for sharing the link and shall read today.

Ned McDonnell A good comment is what makes me ponder on it as your comments did. I am honored by them. I just remembered a case that is consistent with your comment here and here #14. A candidate for a job had a very impressive background. The managers of the company decided to employ him. He was an engineer. I decided to understand his character by analyzing his published posts. Doing analysis on his texts revealed the frequency of two words My and confirm. My made me fear he is for himself. He gives the credit to himself. Confirm signalled his overly self-confidence and I was worried that he isn't listener to other suggestions.My conclusion was he was an apt candidate for the technical job, but I wasn't sure about his controlling character and his selfishness. The company decided to appoint him without further clarification. Three months later he was terminated. He created a stormy atmosphere and has so many conflicts with his workers. He started may fires that led to his termination. Like you said in your second comment trends create "actionable intelligence"

Ned McDonnell Thank you for sharing a detailed and informative comment. It is critical yes; but more is its depth and challenges. You remind me of the Customers' Net Score that I also mentioned in the post. In calculating this score it is only those who have very high score that count positively to buffer responses that are "not quite sure". The resulting score tend is calculated is precautionary. What is important here is the trend. Measuring the score several times during a certain time people shows the trend. It is not the score itself as much as the trend that is important. Are customers showing a positive trend or a negative one? What is the rate and acceleration of this trend, that are the prime interests to gauge. I published few presentations on monitoring sentiments during elections and how they change over the course of few days. Again, single measurements are far less important than the overall trend. I could monitor when a hot event increased the number of tweets incredibly fast. Now, a politician knows the hot spots and can use them to increase his chances of winning the elections. I also did the same for a manufacturer here in Jordan. One of his products didn't sell in the south region even though it did well in other regions. Analyzing the sentiments from social media revealed the hidden secret- the color of the packaging was repulsive to them for a social reason. By changing the color of the package the product sales soared. Measurements have much more value if tied to a purpose or intention.

This is what I planned for. But, I want first try and guess it.

John Rylance You filled my day with joy with this superb comment. Obviously, you read the slideshare presentation thoughtfully. Yes, your conclusions are right. People fear losing more than they love winning. Lose is a warning verb. Curiosity has a place in moving peoples' emotions. Curiosity is a powerful emotional trigger. You succeeded in invoking my curiosity with the space invaders title. Will think about it.

John Rylance

1 year ago #11

Oh if you want to know what it was about Google the title and all should be revealed. It might not tell you precisely why the title was relevant but gives you an idea.

John Rylance

1 year ago #10

I was fascinated by the Winning Title side show. I noticed the top three contained the words do not lose. I felt this was significant. It suggest to me I can't lose if I read this I'm going to be a winner. I looked at the first word in each of the three. Emotional Moving Juicy. Of the three the word Juicy sparked the most interest. Why? Because I wasn't sure what it was about, and would be intrigued to find out. My all time favourite title for an article is this one. Space Invaders will be spat at. I'll leave those read this to ponder on exactly what it was about.

Thank you Pascal Derrien for your reshare of the post

Dear David Navarro L\u00f3pez Creativity has two stages: generation and filtration (or, I use sieving ideas). In the first stage- we generate as many ideas as possible and without constraints. This s the divergence step In the second stage- filtering ideas using an approach that your coach taught you. This is the critical thinking part. Life has taught me like their are rare metals, rare elements, rare crystals of certain quality, rare talents and so I extend the same to ideas. Just getting 1% of one hundred ideas to be candidate ideas that is an achievement. One caution here- many ideas were discarded as stupid and turned later on as key ideas. When we have so many biases we tend to approve ideas that confirm our biases. History is full with examples. This is stupidity that is even witnesses with scientists who rejected rapidly ideas and then they were proven wrong.

David Navarro López

1 year ago #7

I have learned some years ago from a very successful coach, that any initiative, or idea, needs three things to make it successful 1 It needs to be feasible. If you have the tools to make it happen, go for it. If not, forget about it, you would use too much energy to get the tools and lose sight of the original idea. 2 Needs to be "saleable", The ones who will be implied to make happen the idea need to "buy" it. Otherwise, it will fail, as no one would support it 3 Needs to be "accountable". From the start, you need to fix the purpose, and a system to measure your progress to it, to make sure your progression is appropriate, or if not, be able to make the needful corrections. Or to discard the initiative prematurely before it is too late. After that, you need to mentally repeat the development of this idea 1.000 times. If it does not crash, you can start. Creativity has no limits, same as stupidity. Ideas can be always measured by their success. If an idiot reads " who stole my cheese", " the strength is in YOU", and get motivated, will still be an idiot. So careful with the so-called creativity. Most of the time is just mental rubbish from people looking for acknowledgment.

The "fruit of the day" dear David Navarro L\u00f3pez is reading a comment by you. There are people who leave footprints and you are one of them. Your understanding and explanation of the value of ideas in your comment testify what I am saying.

David Navarro López

1 year ago #5

Interesting post, as always, Dear Ali. I agree entirely with you, any idea is measurable. Simply because an idea is a fruit of intelligence combined with a situation you want to enhance, or solve. Intelligence comes from Latin, "interlocare", and it means basically the capacity to establish a relationship between two issues that apparently had none. So ideas, even daydreams, are all measurable, by means of the purpose of the idea itself. An idea is not possible without purpose, so firstly you can measure the idea by its purpose.

In my next post (which was supposed to be this one, but the comments on a previous post of mine as mentioned in this post was the trigger for me to reshuffle my priorities and publish this one first) I shall respond to the wants and needs that you mention here. You are the one who mentioned on my post Rings of Experience the idea of wants and needs in discussing the core identity. Edward Lewellen mentioned the same on LinkedIn as well. I have already started to include the core identity in my next post. Values have two needs>fixed and variables. The fixed values are the nucleus. The variable or the secondary ones are the orbiting electrons. Electrons may react and change, but the nucleus remains fixed (constant). I am glad you alerted the reader to this important issue. I hope my next post shall reveal enough details.

Harvey Lloyd

1 year ago #3

I saw that aspect of the post but as you stated the "learning" "adapting" was the goal. Now the idea can be measured. An idea in a vacuum would be difficult to measure. Ideas are typically associated with needs and wants. By understanding the needs and wants the idea is more measurable with outcomes described. Please take the words needs/wants to the broadest definition possible. Sometimes ideas are self serving or destructive. But also measurable.

Harvey Lloyd This is a brilliant comment. I endorse it. I just want to add what I am suggesting in this post is that you may evaluate an idea Before implementing it. For example, in the example of which title to use was determined by using three method, including the based on the application of neuroscience Having decided what title to use it was necessary to see its impact post its publication.. This allows for learning and adapting. It is easy to measure the efficacy of the idea. My intention here was to attract reader to the post. Well, it did and the example and subsequent ones prompted the software company to seek my permission to use those publications as a reference for new applications of the software that the owner company wasn't aware of. For than five years my work is still referenced under Users. So, yes, I am in agreement, but also the post aims at increasing the probability of success PRIOR to acting..

Harvey Lloyd

1 year ago #1

Ideas are an emergent property of need or want. Based on the need or want then we can automatically assume it is measurable. We either got what we wanted or we didn't. Some what a cave man view but, offers some insight to the question. I would imagine that is dig a little past the bark of the question we would also see the idea generator styled questions. Does the idea, bring wisdom, enhance my family, community or others? If the idea is solely based on clicks, customer count or other data driven areas then ideas tend to be empty after first encounter. Getting the click is easy, keeping the click is even harder and the ultimate is turning a click into a purchase. Either monetarily or in perspective change. The measurement of an idea has many facets to consider. But ultimately the measurement has to be tied to want or need. An ideas success is based on how the want or need benefits others. The other consideration is when the idea is full of marketing that over runs engineering. Establishing expectations that cant be met is the death nil of an idea. Great store front, but once in the door the consumer is left wanting.

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