Behaviors on the Edge of Extreme
I am extremely happy
These are extreme customers and are therefore just noises
Living in an extremely arid zone or severely-cold place
Who cares about extremely minute sizes?
These are examples of going to the extreme. Living on its edge for long times is living a life of imbalance. So, most people say.
We tend to magnify losses and pain and overlook hidden gains.
If you were offered to in Oymyakon in Siberia the coldest place on earth what would be your reaction would you accept? The temperature they may drop to -60 degrees Celsius. Birds flying there would freeze while on flight.
It is in the extremes that we may identify the greatest adaptations, innovation and business ideas.
Ali Anani, PhD
Behaviors in the extreme might change and exhibit the unfamiliar structures, rearrangement and behaviors that are out of sight, but when observed provide us with great opportunities and challenges that ooze out our creative potentials.
Ali Anani, PhD
One great idea is marketers going to the extreme consumers. Those are consumers who fall outside the zones of the majority. It is from these noises that we may generate great music of marketing ideas. They are the “unfamiliar” consumers who may inspire unfamiliar ideas. One great example cited by above reference is the way extreme customers who don’t play games provided the impetus to neutralize their objections to playing games. In interviewing people who hated playing video games, researchers found that they tended to avoid games that were too complicated, and found controllers too difficult to maneuver. In response, the researches designed a game system with intentionally simplified graphics and controllers that mimicked real-life motions. No wonder the product was an instant hit.
We find great ideas in going to the extremes of sizes. We find great and inspiring examples from nature. This is because when sizes get very small they arrange and behave in unexpected ways. Going to the extreme of small sizes is a research area that is attracting huge interests. One example is the tiny sponges that behave differently from normal ones. When a macroporous sponge adsorbs water, it expands and softens. A new study has found that the opposite happens in microporous materials: upon adsorbing a fluid, microporous materials initially shrink and soften. When adsorbing more fluid, microporous materials expand and stiffen. There are many potential applications for this discovery of behavior change over.
Some materials are quite unusual, either because the materials themselves are out-of-the-ordinary or because their mechanical behavior at the micro- and nano-scales is very different from that of the bulk. One good example is Nanoscale gold illustrates the unique properties that occur at the nanoscale. Nanoscale gold particles are not the yellow color with which we are familiar; nanoscale gold can appear red or purple. At the nanoscale, the motion of the gold’s electrons is confined. Because this movement is restricted, gold nanoparticles react differently with light compared to larger-scale gold particles. Their size and optical properties can be put to practical use: nanoscale gold particles selectively accumulate in tumors, where they can enable both precise imaging and targeted laser destruction of the tumor by means that avoid harming healthy cells.
The unique morphologies and properties of the diatom silica shell with its intricate, hierarchically organized three dimensional (3-D) structures with nanoscale dimensions have attracted considerable interest in materials science and nanotechnology in recent years. The emerging applications include sensing/biosensing, drug delivery and chemical-free pest control.
I throw a challenging question on myself and you may help in finding creative ways to find creative answers. When people go the extremes of their behaviors such as being extremely aggressively demanding as mentioned in my previous buzz how would this extremism help us find novel solutions?
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التعليقات
Ali Anani
منذ 6 سنوات #35
hello Kelly- Jordan/Middle East
Ali Anani
منذ 6 سنوات #34
. The last thing fish would think about is wa%er. We a=e the same when it ckomes to given things. Sometimes we need a trigger to remember. That ia all Proma \ud83d\udc1d Nautiyal.
Proma Nautiyal
منذ 6 سنوات #33
This was the idea that was hidden somewhere in mind (perhaps subconscious) which I couldn't express. Thank you so much for explaining it so beautifully, Ali \ud83d\udc1d Anani, Brand Ambassador @beBee. A healthy debate vs. a quarell, to reach a consensus is what differentiates the two approaches to extreme behaviours striking balance. I think I took balance as a given factor so I forgot the basic principle of "striking balance". Thank you for pointing that out. I have learned something new today.
Ali Anani
منذ 6 سنوات #32
I grestly apprrciate your comment Proma \ud83d\udc1d Nautiyal. I don't differ with you at all. Let me re-phrase part of your splendid comment. You wrote that we strike for balance. If we were all in balance then we lose the force to strike it. That some people are at the extreme we may generate ideas to restore the balance. Here comes the role of creative ideas. I tried to show by example how to achieve this goal. I greatly appreciate your comment.
Proma Nautiyal
منذ 6 سنوات #31
Ali Anani
منذ 6 سنوات #30
thank you Lisa \ud83d\udc1d Gallagher and I fully comprehend your concerns. I must say that many ideas resulted when working close enough to balance. Also, that many ideas resulted from disruption while on the edge of imbalance or chaos. There are behaviors on the extremes. They are a source of disruption. I call for creative ways to make the disuruption a source of generating new ideas. I know this is challenging. Howdever; I gave few examples of doing this. Either we try to re-balance these behaviors or to understand their motives to extract new ideas to deal with them. I focussed on the latter.
Lisa Gallagher
منذ 6 سنوات #29
Ali Anani
منذ 6 سنوات #28
yes, and I add my voice to yours Harvey Lloyd a nice story folds out.
Harvey Lloyd
منذ 6 سنوات #27
You reference a technique we often used in sales. Depending on the department the sale was being made we attempted to put a goal statement together before we made the call. We were usually within 60-70% accurate. We would enter their domain and state. "Before we get started we would like to make sure we understand your goals, We would read the goal statement. Like your question this reframed any preconceived notions about the meeting and reframed it around the customers goals. Sometimes sighs of relief as they had just finished other meetings with vendors and the story of how great they were, or the mental cavalry that had started the charge lost its horses. Great points in questioning, stating and keeping the main thing the main thing.
Ali Anani
منذ 6 سنوات #26
your mind works wonder my dear Edward Lewellen would say.
Ali Anani
منذ 6 سنوات #25
what seems for others extreme, but you see normal is because you are creative Jerry Fletcher. I firmly believe that what you see as extreme will be a source for creative ideas for you. When you are on the extreme your tension will bring you creative solutions becaue you are outside your comfort xone. Creative people need sweet tension to be creative. From my own experience this worked wonders for me.
Jerry Fletcher
منذ 6 سنوات #24
Ali Anani
منذ 6 سنوات #23
Ali Anani
منذ 6 سنوات #22
this ia a brilliant approah . I love it because you diluted the angry employees/customers with your creative question. The beauty of your question is its avoidance of attemting to directly cool the anger. The addition of cold water to hot fatty oil makes the oil splash with anger. You are very wise my friend.
Ali Anani
منذ 6 سنوات #21
Ali Anani
منذ 6 سنوات #20
Ali Anani
منذ 6 سنوات #19
Ali Anani
منذ 6 سنوات #18
There are always exceptions Yolanda. If we try and fail with the same person repeatedly then we may choose to drop the customer in this case.
Ali Anani
منذ 6 سنوات #17
Thank you Yolanda \u00c1vila M\u00e1rquez for offering your point of view. I agree; however there are cases where we have extremes as cited in the buzz. For example, extreme customers who demand everything or who will refuse your offers right away. In these situations we tend to drop them. But, as shown by examples in the buzz, we may find great ideas from the challenges the extremes impose on us. This is what I tried to reveal by example in this buzz. Creativity is not dealing with the familiar average; it is much more dealing with the unfamiliar (extremists) and turn them familiar.
Ali Anani
منذ 6 سنوات #16
I hope you would read my next buzz dear Lisa Vanderburg. It is because of your challenging comments on this buzz and the last two buzzes as well that I have crystallized some idea. First, I have just finished a new version of the DISC graph. I am trying to make all the necessary info related to DISC on it. It has taken me sometime, but I hope it shall make life easier. I am also applying a case study to augment the understandings of the DISC profile and its relevance. I am applying it on leaders. I am also using a metaphor to make life easier, hopefully, for the reader. It is the challenges of your comments that spark my mind.
Lisa Vanderburg
منذ 6 سنوات #15
Thank you most kindly Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador. Not exactly the sharpest stick here, but I truly appreciate your comments! Sometimes controlled explosions are healthier than simple defusing, in my experience anyhoo :)
Harvey Lloyd
منذ 6 سنوات #14
Great thoughts 💭
Ali Anani
منذ 6 سنوات #13
this is a super comment Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador works because she is a diamond that cant by scatched easily. It is in these extreme situations thst we may find novel ideas.
Ali Anani
منذ 6 سنوات #12
great wisdom from your work experience dear Lisa Vanderburg. The story style in which you narrated the conflict in the kitchen and the possible outcomes of conflicts with sharp knives around are captivating. Sometimes taking a conflict to the extreme is a great way to avoid it and restore some balance. You were ahead of your time my dear friend.
Ali Anani
منذ 6 سنوات #11
great comment Harvey Lloyd comment and for the elaboration that you enriched it with. Second for you deserve our clapping for always stretching our thinking beyond its boundaries.
Lisa Vanderburg
منذ 6 سنوات #10
Lisa Vanderburg
منذ 6 سنوات #9
Harvey Lloyd
منذ 6 سنوات #8
Ali Anani
منذ 6 سنوات #7
I was certain that this quote will resonate with you namita sinha. You also enriched my insights as well. Thank you
Ali Anani
منذ 6 سنوات #6
So glad to read your comment Harvey Lloyd. Yes, you mentioned communication strategies in your comment. I am glad you did. The last paragraph of the buzz is really on communication wit D (dominant) types of people. I mean here very dominant and dominance could be due to fear or aggression or a way to attract attention. This is an extreme case and as you highlighted in your comment I may add that the dominant person shall not enjoy his/her dominance without feeling infirmity towards others sometimes. Yes, we may derive great lessons from nature and I am not less fascinated than you are "This functional integration within nature is what fascinates me while i review the landscape"
Harvey Lloyd
منذ 6 سنوات #5
Ali Anani
منذ 6 سنوات #4
Very true Kevin Baker
Ali Anani
منذ 6 سنوات #3
Your comment reminded me of this great quote by Jonathan Foer “You cannot protect yourself from sadness without protecting yourself from happiness.” When we go the extreme dear namita sinha we tend to lose self-control or restore our balance. There is where opportunities wait for us to mine them. This is what shall help us in your own words "only to help us emerge more fulfilled and in sync with our inner self – that is only if we pay attention to what we are going through with acceptance and ownership !" If we were living only a happy life or a sad one so that we may not experience both I dare say we shall lose ourselves because we shall not gain the required experiences and skills. We say people leading very easy lives with fortunes committing suicide. Isn't this a proof? Your comments are extremely (I mean the word extremely here) enlightening my friend.
Ali Anani
منذ 6 سنوات #2
Very-well said dear namita sinha. yes, like charcoal turns to diamond under pressure and so we need to learn from extremes. Glad you mentioned the comfort zone, but that is not the area for great innovations. It is on the extreme that we may disrupt our conventional thinking and come up with novel ideas. Great challenges create the greatest opportunities if we don't yield fast.
Ali Anani
منذ 6 سنوات #1