Challenging short Stories for Marketing
Let me begin with four short- very short- stories and they are all real stories.
An A student (B)and beyond expectations scored 60 in the math exam. He told his parents “I am glad I scored 60 because my friend X scored 50”. Knowing X was an outstanding student, the parents of B weren’t very dissatisfied. In fact, they were pleased that their son scored a higher grade then B. The parents didn’t ask about other students who scored more than 90.
A woman told her friend that sadly her husband passed away suddenly. The widowed wife cried. Amid crying her friend told her the truth is that your husband didn’t pass away; rather he divorced you to marry your closet friend Maria. The wife stopped crying abruptly to curse her husband. It was easier for her that her husband died than hearing her married her friend. This approach is an example of Door-in-the-Face Technique.
A patient was rushed to a hospital after fainting. A consortium of medical doctors told the family that the initial, but not final, diagnoses their son had cancer. The family were shocked and were at loss. A little time later the same doctor told the family “I have good news for you. Your son doesn’t have cancer. He has epilepsy”. The family was somewhat relieved.
An opportunist employee served his boss and the boss in return relied on him to inform him of every detail that was going on in the company. The employees feared this employee for fear he would report them to the boss. The boss was suddenly replaced by another one. The employees were so happy and threatened the employee to report about him to the new boss upon his arrival in few days. The employee had different thoughts. He started collecting information about the new boss and his hobbies. He found out he was a member of a popular football club. He joined the club and bought a membership. The employee knew what times the boss visits the club and equipped himself with information about the club history. The new boss arrived and became very skeptical of the employee. He met with him just to figure out who he was. The employee lost status- only for a short while. Soon the boss met with the employee in the football club. The employee kept talking about the glorious football club and its previous successes. He even mentioned his donations to the club to cater for new talents. They then jogged together. suddenly, the employee became the closest employee to the new boss. The employee used what is known as the “Ingratiation Technique”. Ingratiation is a psychological technique in which an individual attempt to influence, manipulate or control another by becoming more attractive to their target.
I believe strongly that the previous stories may be used to increase the efficiency of sales and marketing. I invite the readers to share their thoughts and insight. I am trying here a new way of engaging readers in sharing their creative ideas and extending the possibilities. Let us see how many ideas we may generate.
Rings of Experience
1 year ago · 3 min. reading time
My e-book: Collection of Creative Ideas
The Paradox of Life from the Dead
You have no groups that fit your search