Creative Marketing Attractions

Creative Marketing Attractions

It is a dream for a business to attract repeat customers and keep their loyalty. Not only that, but also to waggle dance to their friend to attract them to your business. This is a form which I call "Perfect Marketing" because the business owner has his clients do the marketing for him willingly and at no cost to the owner.

It is amazing how bee-flower metaphor may teach us how to arrive at this perfect marketing. It happens because the bee and flower maker a perfect "lock-key" mutual and beneficial symbiosis between them. Till recently, our apprehension of this relationship was missing newly-found facts. What we knew is that the flower has many cues to attract bees such as smell and color. Recent research findings have disclosed astonishing facts. The flowers send electric signals to the bees inviting them for to their nectar and pollen. To build trust, the flowers change their electric signals to inform the bees that their nectar has almost depleted so that the bees do waste time visiting an empty source. I just wonder how many businesses tell their customers they are out of stock!

Plants generate a very slight negative electric charge from their connection to the ground. That is not the only way as I shall explain later. Bees generate slightly positive charges by their physical movement. Waggle dance is very hectic physical movement. Now, you may imagine the attraction between flowers with negative electric charge a positively-charged bee! It is attraction. Even more surprising this attraction has a three-pronged advantage. It helps the pollen stick to the bee to pollinate other plants and to make it easier for the bee to find the flower. But more dazzling is that the flower let the bee know when to visit the flower or not. The flowers send a different electric signal once their nectar has been consumed. Bonding the bee to a flower serves as a great metaphor for bonding customers to a business. Will businesses move fast enough to create signals that invite the customers to them? Flowers try to stand out from the crowd by using different electric signals. Are bees the originators of the Blue Ocean Strategy?

Plants generate electricity from photosynthesis. These electrons may be trapped and used for power generation. It is possible to harvest electrons to generate electricity. In fact, every photon of sunlight that is captured by plants is converted to electrons. Pilot plants have been successful in capturing these electrons and generate electricity. The electrons may be connected directly to a power source or captured as a chemical reactant to control the behavior of plants. See the video below as an example.



The bee-flower metaphor is of great value for us to capture the sunlight of information so as to generate not only electricity to light the lamps, but also to lighten our way to finding more creative ways to attract, keep and build lasting relationship with customers. Electrify your customers and send them the right signals to stay within your "electric field". Β 

What electric signals is beBee sending?Β 

"
thumb_up Relevant message Comment
Comments
Ali 🐝 Anani, Brand Ambassador @beBee

#34
Absolutely and your comprehension is beyond description dear namita sinha. Excellent summary of the buzz your comment is.

Qamar Ali Khan

Qamar Ali Khan

5 years ago #22

#22
Sir! In this particular case, it's he :-)

Ali 🐝 Anani, Brand Ambassador @beBee

#30
You remind me of an important issue with your lovely comment William King. Dandelion does it in reverse. The wind blows its pollen so that the wind carries them. If the bee doesn't come, then I go for it.

Ali 🐝 Anani, Brand Ambassador @beBee

#28
The bees toll to all great spirits here like yours Sue Chien Lee. I am enjoying the music

Ali 🐝 Anani, Brand Ambassador @beBee

#23
Sometimes one wishes he had met somebody before. This is my wish towards you Anees Zaidi

Ali 🐝 Anani, Brand Ambassador @beBee

#20
He/she whoever named you Qamar (moon in English) had great intuition of what you would be dear Qamar Ali Khan. Yes, I believe very strongly in nature and what the gems it has to teach us so that we may evolve. The more I read scientific discoveries the more I believe in doing things the nature does it. This is not mere coping because we have to research first on how nature works. This alone teaches us a lot. Once we mine the fact we need to develop innovative approaches to utilize them. Again, we learn as we do so. I am so glad that the buzz ring a bell for you. To whom the bees toll? To those people who are willing to learn from the universe and evolve.

Ali 🐝 Anani, Brand Ambassador @beBee

#18
CityVP Manjit would say, it is "learn and evolve". This is a great insight. That is something I am surely going to develop.

Qamar Ali Khan

Qamar Ali Khan

5 years ago #16

This is a great insight sir Ali find this post a really value added. A human is born with a focus to serve others. The relationship between a bee and flower is based on nature's manual. It's working perfectly, without any interruption. God has created us for some specific deeds to accomplish, and serving others is the main duty delivered to us by The Lord. If we ignore what the nature has bounded us to do, we'll not be called as successful. Your relationship of the bee-flower-collaboration to businesses is a great thought, but it's absolutely natural. It's a natural trading, value vs value. If I get some value from a source, in turn, I'll have to return with the required value of the source. If it's not the same, then we are bypassing the nature, and bypassing the nature means destruction. Sometimes the effect of destruction takes place soon, and sometimes it takes more time. But the destruction is for sure. Thank you very much sir!

Qamar Ali Khan

Qamar Ali Khan

5 years ago #15

This is a great insight sir Ali Anani! I find this post a really value added. A human is born with a focus to serve others. The relationship between a bee and flower is based on nature's manual. It's working perfectly, without any interruption. God has created us for some specific deeds to accomplish, and serving others is the main duty delivered to us by The Lord. If we ignore what the nature has bounded us to do, we'll not be called as successful. Your relationship of the bee-flower-collaboration to businesses is a great thought, but it's absolutely natural. It's a natural trading, value vs value. If I get some value from a source, in turn, I'll have to return with the required value of the source. If it's not the same, then we are bypassing the nature, and bypassing the nature means destruction. Sometimes the effect of destruction takes place soon, and sometimes it takes more time. But the destruction is for sure. Thank you very much sir!

CityVP Manjit

CityVP Manjit

5 years ago #14

None of this market attraction happens without evolution. If we currently have a predatory relationship in the market, we may evolve into a pollinating relationship or we may not. The bee evolved from the wasp. The movement from prey to pollen was not an instantaneous event, it is more likely that wasps were eating flower visiting insects, and their larvae were being fed insect protein that had a coating of pollen. Feed enough pollen and even a wasp can turn into a bee. Wasps=LinkedIn Bee's=BeBee.

Ali 🐝 Anani, Brand Ambassador @beBee

#15
Your comprehension is amazing Anees Zaidi. yes, words have fragrance. Small actions have fragrance. You remind of of my meeting with Mahomood AL Arabi, the owner of Toshiba Egypt. He told me he started his working life running a mini market. he kept a clayey jar of water with disposable cups outside (so that people don't drink from the same cup) free for passers by. People could drink water with having to buy. This fragrance made people buy more from him. he then became what a great business man. I have other stories. May be I share them in a separate buzz. Yes, your comment said much of what is in my chest, dear friend.

Ali 🐝 Anani, Brand Ambassador @beBee

#12
Your comment is a great illumination dear Sue Chien Lee. A spark that illuminates. Your quote is relevant, timely and adds weight to the topic. Much obliged to you.

Ali 🐝 Anani, Brand Ambassador @beBee

#11
Thank you and you are correct. The bee-flower metaphor has still so many embedded; yet undiscovered or rarely discussed relevance. I hope to help a little in filling the gap.

Mohammed Abdul Jawad

Mohammed Abdul Jawad

5 years ago #10

Aha…an ample inspiration with a juxtaposition of studies on bees and flowers that tutors us to become more vibrant beBee’s bees and explore new stance of creativity to take up innovative approach and tap the diverse audiences, with dominant content.

Ali 🐝 Anani, Brand Ambassador @beBee

#9
Absolutely correct you are Jennifer Martin. Some pilot plants are using plants on roofs to generate power. It is the" webelectricity" sort of, if I may coin this new term. We need to be far more creative in finding new applications and also marketing them creatively. I greatly appreciate your comment.

Ali 🐝 Anani, Brand Ambassador @beBee

#5
Sara Jacobovici). Creativity expands the boundary. There is saying that the biggest source of energy is wasted energy. I said once that the number source of time is wasted time. The plants collect photons with 100% efficiency; our manufactured efficiency is only around 12%. Yes, there is a huge potential to do much more. I am in full agreement with you with no question asked.

Ali 🐝 Anani, Brand Ambassador @beBee

#6
You are spot on Sara Jacobovici. The formula is simple: I need to keep the customers by understanding their signals using creative ways and help them. I know this is correct as long as I am trustful. I want to serve first, but if I am out of stock and my customers seek other providers on their own then I lose. Adding to the trust level enhances the signal that I am there to serve them. my customers should not suffer because I run out of stock. This is my opportunity to tell them I serve you even on my expense. The signal I send to he customers you come first. I serve you honestly whether directly or through trusted 3rd parties. We need actions that send the correct signal. Thank you Sara for providing me with the space to explain more. Your comment electrified me.

Sara Jacobovici

Sara Jacobovici

5 years ago #6

Part 1/2 Ali Anani even with the extra space in the comment box I cannot begin to cover everything I am able to learn from your ability to "see" the big picture. And that is what's happening now. First, I am encouraged to see how there are people out there who have their eyes and minds open and understand how nature works and to tap into the resources that nature offers us. There is hope for us and our planet yet! Which leads me to asking you a question regarding the description and connection you offer in regards to business and flowers. It is invaluable for us to understand that to attract our customers we have to work on all levels and needs; not just the color (visual)) and smell, but electric signals (auditory and kinesthetic) as well and make our business attractive and accessible. So of course if we invite and we're out of stock, we lose the customer. But what do we do? If we let the customer know we are out of stock, yes we build trust, but how do we serve the customer who needs the product right away. This is where the challenge comes in and this is where my question lies.

Sara Jacobovici

Sara Jacobovici

5 years ago #5

Part 2/2Can we do what the flowers do? For the flower, it doesn't help if the bee comes and finds no nectar, on the contrary, it puts the bee at risk and the flower’s survival, as a species, is threatened. So the flower works with its community; it lets the bee know not to come to it but to go to another flower where the bee will find the nectar it needs. As a business, can I develop relationships with other product or service providers similar to mine and communicate to my customer that although I don't have the product at this time, my associate, who I trust will provide my customer with equal quality care, has what the customer needs? In other words, doesn't it serve our interest when we consider the customer's interest and associate with other businesses to put the customer first, before our fear of competition? In this way we build trust and the customer's loyalty. What an amazing waggle dance that approach and attitude would produce!

Sara Jacobovici

Sara Jacobovici

5 years ago #4

Can we do what the flowers do? For the flower, it doesn't help if the bee comes and finds no nectar, on the contrary, it puts the bee at risk and the flower’s survival, as a species, is threatened. So the flower works with its community; it lets the bee know not to come to it but to go to another flower where the bee will find the nectar it needs. As a business, can I develop relationships with other product or service providers similar to mine and communicate to my customer that although I don't have the product at this time, my associate, who I trust will provide my customer with equal quality care, has what the customer needs? In other words, doesn't it serve our interest when we consider the customer's interest and associate with other businesses to put the customer first, before our fear of competition? In this way we build trust and the customer's loyalty. What an amazing waggle dance that approach and attitude would produce!

Sara Jacobovici

Sara Jacobovici

5 years ago #3

Ali Anani even with the extra space in the comment box I cannot begin to cover everything I am able to learn from your ability to "see" the big picture. And that is what's happening now. First, I am encouraged to see how there are people out there who have their eyes and minds open and understand how nature works and to tap into the resources that nature offers us. There is hope for us and our planet yet! Which leads me to asking you a question regarding the description and connection you offer in regards to business and flowers. It is invaluable for us to understand that to attract our customers we have to work on all levels and needs; not just the color (visual)) and smell, but electric signals (auditory and kinesthetic) as well and make our business attractive and accessible. So of course if we invite and we're out of stock, we lose the customer. But what do we do? If we let the customer know we are out of stock, yes we build trust, but how do we serve the customer who needs the product right away. This is where the challenge comes in and this is where my question lies.

Ali 🐝 Anani, Brand Ambassador @beBee

Your comment is so insightful dear Laurent BOSCHERINI that it has polarized my mind

Laurent Boscherini

Laurent Boscherini

5 years ago #1

Thank you dear Ali Anani for sharing your insightful Energy as the stellar power so positively ionized as polarized.

More articles from Ali 🐝 Anani, Brand Ambassador @beBee

View blog