Creative Nudging of Ideas

Creative Nudging of Ideas

Our world is complex. In complex systems small changes may lead to significant effects. Creative nudging ideas is a way to change human behaviors using simple, but highly creative ideas that may change our habits, behaviors, perception and businesses to the better if only we could observe them. Being small, our bias is to neglect them. But in the process we pass up great opportunities to make the desired changes voluntarily and with great successes at very low costs.

Nudging ideas was theorized by the Noble Prize winner Richard Thaler. One great example is what the authorities did in London. Soccer fans used to throw cigarettes on the streets. To nudge smokers to abandon this habit the Environmental organization Hubbub came up with the creative idea that appealed to the fans. A hot issue for soccer fans was and still who is the greatest soccer player between Messi and Ronaldo. So, the organization used a booth asking fans to express their opinion as judged by the number of smoked cigarettes in the booth. Linking an emotional issue with throwing cigarettes dropped the litter of cigarettes by a whopping 80%. As much as difficult it is so change human behavior, a creative nudge proved to be successful.

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I describe the above example as β€œCause Nudging”, in emulation of cause marketing. You bring a cause that appeals to the public and divert their habits to new ones. No control, no supervision, no penalties and no threats as the emerging new behaviors are self-motivated. Once few people build the habit beyond a threshold number the whole process becomes spontaneous.

There is a potential in creating new nudges from spontaneous behaviors. For example, the famous example of pendulums of watching of clocks hanging from a wall start after a short while to synchronize their movement. No matter how the pendulums on these clocks began, within about a half-hour, they ended up swinging in exactly the opposite direction from each other. As pendulums move back and forth, sound pulses could travel through the wall from clock to clock. These pulses can interfere with the swings of the pendulums, eventually causing them to synchronize.

Humans apparently behave similarly. One example is people attending a concert start clapping first chaotically, but soon they synchronize their clapping and it becomes musical. The self-drive desire here is that chaotic clapping is not expressive of their appreciation and soon the pulse of one clapper transfers to the neighbor and to the next. Soon we have synchronicity. Again, no one asked for synchronicity because it was self-driven to achieve a higher cause- true appreciation for the concert. Isn’t clapping similar to the pendulums of clocks hanging in a wall?

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We may view the cigarettes example above as if people have hidden pendulums inside them and to express their collective clapping they vote all in one place.

I am thinking of having many ideas hanging from our brains each with its pendulum. The pendulums move chaotically, but soon their impulses may create a new environment that cause the ideas to synchronize their β€œclapping”. It is when we believe our ideas are worthy and that greater and more creative ideas emerge. If there is no big cause to direct interest to that is greater than ourselves no synchronization shall happen. History tells us that penicillin was discovered because the researcher FlemingΒ was working towards a noble purpose. His observation of a petri dish that was free of molds was the nudging observation he waited for. Hadn’t he been working on a cause that was greater than himself would he have made this observation?

Fish synchronize their movement. Fireflies synchronize their glowing. It all happens when the individual serves a cause that may reward him with the Ah moment of creativity. A single hand doesn’t clap. Many hands may clap chaotically unless there is a genuine appreciation for others. Minds will swing chaotically each for its own goals. But if there is a greater purpose than the single and egoistic desires then these minds shall synchronize their thinking to the music of newly-born creative ideas.Β 

This is the concert of ideas that we search for.


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Ali 🐝 Anani, Brand Ambassador @beBee

I truly enjoyed your comment dear Roberto De la Cruz Utria. There are key issues in it. One thought that I particularly enjoyed is " I think people need new motivations and different experiences". I fully support your thinking here. New ideas that bring new experiences make life joyful and joyful hearts may bring joyful ideas. I believe this thought deserves a post to build on it. It is fresh air for new thinking. A second thought in your comment is what you wrote towards the end ", they continue to focus on new ideas and projects, leaving money and profit in the background". The fitness landscape has many tops and once we reach our we still know there are many new emerging peaks to reach. Nothing better than emerging new ideas that shall make the journey fun and worthy.

Ali 🐝 Anani, Brand Ambassador @beBee

Thank you with gratitude for your resharing the postFranci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador

Ali 🐝 Anani, Brand Ambassador @beBee

Ali Anani, PhD Congrats, your post has been trending in #creativity. This delightful message from LinkedIn reflects the appreciation and support of its readers. With million thanks I appreciate this support.

Ali 🐝 Anani, Brand Ambassador @beBee

#37
Maybe we call this negative creativity and I mean creativity geared towards polluting our lives. O agree with you dear Debasish Majumder. Thank you also for your re-sharing the post.

Debasish Majumder

Debasish Majumder

1 year ago #34

I wonder if a creative idea can trigger people to increase carbon mono oxide in the environment and eventually beckon our own peril, will w consider the idea as creative? creative, i guess, do possess the ingredients to become destructive as well! what a life of contradictions we truly explore! intriguing buzz sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! enjoyed read and shared. thank you for the buzz sir.

Ali 🐝 Anani, Brand Ambassador @beBee

#33
You highlighted the Nudging Theory brilliantly dear Fay Vietmeier. Because of its glowing character, some eyes get blurred by the simplicity of nudging. Surely, you aren't one of those blurred eyes.. The ideas are so simple, that we may think they are trivial.If we just consider their effect we know the real value of such ideas.

Fay Vietmeier

Fay Vietmeier

1 year ago #32

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee Brilliant concept "Nudging of ideas" ... throw away the hammers & kiss the "bull-in-the-china-shop" goodbye β€œSynchronicity is an ever present reality for those who eyes to see” Carl Jung I love the example of the soccer fans & β€œvote with your butt” idea. Very well connected: β€œCause Nudging”, in emulation of cause marketing (see this is why you are the β€œProfessor” Build a habit … reap a productive process: β€œNo control, no supervision, no penalties and no threats as the emerging new behaviors are self-motivated”… Creates β€œBuy-in” and receptivity and cooperation

Jerry Fletcher

Jerry Fletcher

1 year ago #31

Dr. Ali, Please do pursue this path to enlightenment. I studied creativity and have been trained in ways to elicit and refine it. Synchronicity, not so much. Science is full of people that want their idea, their creative spark, to become the synchronous viewpoint of their community. The benzene ring discovery was, to me, more intuition than synchronicity. My interest in this subject lies in why an idea like that proposed by Alfred Wegener (Pangea) at a scientific conference in 1912 took so many years to, along with theories of continental drift, become the accepted story of the evolution of the current land and ocean masses on the earth. A friend of mine once noted that it took about 40 years for thr transistor to become ubiquitous. I'd like to know the mechanism that causes those kinds of acceptances to happen. And so it goes.

Ali 🐝 Anani, Brand Ambassador @beBee

#27
#28 I love comments such as yours dear Jerry and Lisa that prompt me to do research such as yours. I started my search as based on your comments.It is still in its early stage, but wished to share this reference with you. Synchronicity was coined by Jung in 1955 to refer to the meaningful and acausal, or chance, correlation between an inner and outer event. Insofar as creativity is dependent upon chance for novelty, then creativity and synchronicity may have a supportive relationship https://pdfs.semanticscholar.org β€Ί ..

Ali 🐝 Anani, Brand Ambassador @beBee

#28
Thank you dearLisa Vanderburg. Creativity emerges and it appears without prior intention. Emergence is a phenomenon of complex systems. For ideas to emerge many ideas must interact and feedback to each other. This is a core principle.

Ali 🐝 Anani, Brand Ambassador @beBee

#27
The purpose of creativity maybe for the good or evil dear Jerry. Many. Many creative ideas were initially initiated in the military, but then civil uses were developed later. Unfortunately, the opposite is also true. As for creative ideas aren't synchronous all I can say these ideas don't come from nowhere. When Kekule dreamt of a snake biting its nail his mind was very occupied with finding the structure of benzene. That dream made him think about a chemical structure biting its nail and the structure of the benzene six-ring was elucidated for the first time in history. What you call this synchronicity or harmony (as suggested by Lisa Vanderburg in her subsequent comment is a matter for discussion. Many researches on creative nudges mention synchronicity. Maybe synchronicity is the output of creativity- a possibility that just crossed my mind. I thank you for alerting me to anew way of thinking.

Lisa Vanderburg L

Lisa Vanderburg

1 year ago #27

#27
I wonder if synchronicity could be exchanged for harmony...would that be a better fit? I think you're absolutely right Jerry Fletcher; us humans as possibly the furthest from syncing than we ever have been. But, damn...we look good! :)

Jerry Fletcher

Jerry Fletcher

1 year ago #26

Dr. Ali, In my view, Creativity is not synchronous. It must, at first stand alone and the thought, idea, projection, presented may not flourish in the body of humanity for centuries. And even then, not all minds bend the same direction. Climate change is the relevant example at present. The human race is not synchronized. For most it is fact. But for some it is at best a supposition. That is good and bad. Our ability as humans to slide toward synchrony can have both positive and negative effects. Hitler's ability to mesmerize a crowd is an example. All demagogues seem to have the ability and often it is only in hindsight that we convey thanks to those who refused to sync up. Even in creative situations the wise leader must assure that synchronicity is held off in order to get really new thinking. And so it goes.

Ali 🐝 Anani, Brand Ambassador @beBee

#25
You are fragile with you asking such a brilliant question dear Lisa Vanderburg? No way and to the contrary you make me feel that I am the one who is fragile. You asked "can we sow the pendulums of any hope of harvest if we are the tree?" You remind me of my presentation on Complexity Thoughts https://www.slideshare.net/hudali15/complexity-thoughts In this presentation, which has been downloaded more than 1300 times, I present tree leaves as pendulums and the way these pendulums interact to produce a musical sound that is interrupted by chaotic sounds. Maybe we can sow music as your comment sounds to me.

Lisa Vanderburg L

Lisa Vanderburg

1 year ago #24

#18
#21 Thank you for your indulgence, my lovely fellas! I know you think me fragile - passionate, but fragile. You're probably right. You have a way of talking between you that incorporates beautifully the projected love you both have for humanity. There is no doubt that I applaud it. Furthermore, there is no doubt that your BELIEF in humanity is clear and hopeful. Nudging that a bit further, a question: can we sow the pendulums of any hope of harvest if we are the tree? We must have a means to include? Or do we sow in vane? Cheery, ain't I, but... :)

Ali 🐝 Anani, Brand Ambassador @beBee

#22
Yes, and variety reduces risk and expose us to more varied experiences dear Debasish Majumder. Thank you for your attention and sharing the post.

Ali 🐝 Anani, Brand Ambassador @beBee

#20
Great example of nudges dear Lisa Vanderburg. This nudge was employed in Amsterdam and reduces urine spillage on floors by 80%. Yes, great and effective nudges cost very little and produce much desired results.

Debasish Majumder

Debasish Majumder

1 year ago #21

what ever the striking features you have drawn sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee, can we ignore that it is the human spectrum which makes all differences? however great buzz sir. enjoyed read and shared. thank you for the buzz.

Harvey Lloyd

Harvey Lloyd

1 year ago #20

#17
Uniformity tends to follow the second theory of thermal dynamics. Entropy. Without energy it is always the case. Music is an energy source that can keep entropy at bay.

Lisa Vanderburg L

Lisa Vanderburg

1 year ago #19

That said, back to Ali's buzz! When you talked of cigarette butts, what immediately came to mind is 'flies in the toilet'! You either draw flies (ceramic paint) or float paper (the Chinese do it!) flies in an urinal. It gives men a target! Men love to hit targets...absolutely brilliant! That [nearly] aside, it's very few women that have the time/luxury/quietness it takes to be able to exercise their minds. Only me and adorable Cyndi wilkins here so far (hope that changes). Many women here are very successful and most definitely in control of their own selves. However, I propose that the freedom to have and work one's own thoughts (not free-thinking) is still very much a male privilege. Generally, I evince that us wimmin still have way too much to do, regardless of 'successful' (maybe in spite of would be better?). Of course, I love a bit of havoc..... But I would love your take Cyndi wilkins!

Ali 🐝 Anani, Brand Ambassador @beBee

on the tension edge separating opposites (such as those mentioned in your comment ( benevolent and malevolent) creativity is born dear Lisa Vanderburg

Ali 🐝 Anani, Brand Ambassador @beBee

#15
This time I am i full agreement with you

Lisa Vanderburg L

Lisa Vanderburg

1 year ago #16

#14
I, (being a bit of a misfit :) ) totally imagine unity as both benevolent and malevolent. That may be why chaos is so very appealing.......lol

Cyndi wilkins

Cyndi wilkins

1 year ago #15

#9
Ohhhhhh...I get it now Harvey Lloyd! You must be referring to that 'Lorena Bobbit' comment I made on a post a while back....I'm a little slow on the uptake;-) Ha ha...Sorry, didn't mean to scare you...I'm actually quite harmless;-) Lol!

Harvey Lloyd

Harvey Lloyd

1 year ago #14

#10
Yes we do tend to think of unity within a benevolent framework. I would imagine that unity in malevolence is also a shared experience. Good point.

Ali 🐝 Anani, Brand Ambassador @beBee

#10
I don't deny your thoughts Pascal Derrien- it is unfortunate that such refined things be ill-used. It is always easier to create chaos than order, but we need creative ideas to turn chaos into order.

Ali 🐝 Anani, Brand Ambassador @beBee

#8
"Music truly does unite our energy over oceans and time- what a great way to express music in such musical form! I love your comment dear Cyndi wilkins as it tells much of what I wanted to share in this post..

Cyndi wilkins

Cyndi wilkins

1 year ago #11

#9
Hmmm...I'm not quite sure what our ' exchange of sharp instruments' is referring too...However, I do tend to stick and move;-) Lol!

Pascal Derrien

Pascal Derrien

1 year ago #10

The pendulum example for some reasons also makes me think about mimetism, herd mentality and collective hallucination order is not always a positive feature of life creativity is excess and prowess

Harvey Lloyd

Harvey Lloyd

1 year ago #9

#8
Please let me know your genre that soothes you. Based on our exchange of sharp instruments i would want to make sure that if we met, i had that music on hand. LOL Great thoughts, music does have a some mystical powers of understanding.

Cyndi wilkins

Cyndi wilkins

1 year ago #8

#2
#3 Music, like mathematics, is universal in its language...Certainly more so for those who understand it symbolically. It brings order to chaos...not to mention having the ability to create a significant emotional impact...Be it love or joy...or even sadness...its effects knows no boundary as it is expressed in all countries of the world. Music truly does unite our energy over oceans and time...Great piece Ali \ud83d\udc1d Anani, Brand Ambassador @beBee....The collaborative spirit of music is instrumental in bringing order to our lives;-)

Ali 🐝 Anani, Brand Ambassador @beBee

#6
Thank you dear Lisa Vanderburg You have a musical mind. I love the idea of synchronicity between the hearts of mother and the baby in the womb. Yes, where there is shared and genuine love miracles happen.

Lisa Vanderburg L

Lisa Vanderburg

1 year ago #6

Great food for thought, dear Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! I would have thought of synchronicity as a sort of 'proof-of-life' is it weren't for the clock thing....fascinating. Makes me think of sound as fluid. Then I think of light & how it travels. It's like @Harvey said about music; we're born with it. The mother's heart-beats, outside noise (muted), singing to the baby in the womb.

Ali 🐝 Anani, Brand Ambassador @beBee

#4
I just wonder what Fay Vietmeier would comment on your comment. You are right dear Harvey for in concerts synchronization stays for a short while and then some of the clapping audience become over-zealous and they intensify their clapping. The music then turns to chaos. This isn't imaginary as this behavior was proven experimentally. This is in complete accordance with what you wrote "his high though is short lived before the reality of life begins to draw the thorns back across the light".

Harvey Lloyd

Harvey Lloyd

1 year ago #4

#3
Agree totally, could we not look at it from the reverse? The seed was already there. But complexity of life had grown over the seed blocking all light. Music pulls the weeds back just enough for the light to hit the seed. I have recognized a certain "high" if you will in those exiting concerts. This high though is short lived before the reality of life begins to draw the thorns back across the light. It is as if for a moment in time, we saw the potential of opportunity in unity. I think this observation is also appropriate for a movie. But is more personal and less group. In some form of spirituality i sense that our creative right brain is stimulated to possibilities instead of our limiting beliefs foreshadowing potential.

Ali 🐝 Anani, Brand Ambassador @beBee

#2
Harvey Lloyd- your last paragraph sums the idea of this post incredibly well. I wonder if there is a sleeping synchronicity force and it only wakes up if the environment is right. Like dormant seeds even they are dormant they wake up as soon they sense the environment is right for them. I believe the seeds of ideas maybe dormant, but they germinate when the weather is right. One seed awake and notifies its neighbor. The neighbor notifies the next neighbor and so and then rapidly the rest of the seeds wake up. Yes, music has potential power at least to create the environment for seeds to open. It makes cows produce more milk. Creativity is being able to nudge this music to our advantage.

Harvey Lloyd

Harvey Lloyd

1 year ago #2

I really enjoyed your thoughts on clapping. Music is something that registered every ear and heart within a shared rhythm. Although every person is interpreting the music based on their own life experience, diversity, they become rhythmic existentially. The crowd or group is "seen" as in sink. Having experienced many concerts of varying music everyone walked out having shared an experience that in some small way united the group. All with no words spoken between the vast group. This result has always fascinated me in my study of the human paradigm. Music can bring people together, inspire and cause malevolent outcomes. Why does music inspire us so deeply? I have often thought it was a cadence thing. A metronome, like the clock, allowed us for a moment, to share timing. Unity at this small level leads to a more open thought structure that made space for others to exist within our mind.

Ali 🐝 Anani, Brand Ambassador @beBee

I thank you dear Mohammed Abdul Jawad for your generous sharing of this post

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