Creative Nudging of Ideas
Our world is complex. In complex systems small changes may lead to significant effects. Creative nudging ideas is a way to change human behaviors using simple, but highly creative ideas that may change our habits, behaviors, perception and businesses to the better if only we could observe them. Being small, our bias is to neglect them. But in the process we pass up great opportunities to make the desired changes voluntarily and with great successes at very low costs.
Nudging ideas was theorized by the Noble Prize winner Richard Thaler. One great example is what the authorities did in London. Soccer fans used to throw cigarettes on the streets. To nudge smokers to abandon this habit the Environmental organization Hubbub came up with the creative idea that appealed to the fans. A hot issue for soccer fans was and still who is the greatest soccer player between Messi and Ronaldo. So, the organization used a booth asking fans to express their opinion as judged by the number of smoked cigarettes in the booth. Linking an emotional issue with throwing cigarettes dropped the litter of cigarettes by a whopping 80%. As much as difficult it is so change human behavior, a creative nudge proved to be successful.
I describe the above example as “Cause Nudging”, in emulation of cause marketing. You bring a cause that appeals to the public and divert their habits to new ones. No control, no supervision, no penalties and no threats as the emerging new behaviors are self-motivated. Once few people build the habit beyond a threshold number the whole process becomes spontaneous.
There is a potential in creating new nudges from spontaneous behaviors. For example, the famous example of pendulums of watching of clocks hanging from a wall start after a short while to synchronize their movement. No matter how the pendulums on these clocks began, within about a half-hour, they ended up swinging in exactly the opposite direction from each other. As pendulums move back and forth, sound pulses could travel through the wall from clock to clock. These pulses can interfere with the swings of the pendulums, eventually causing them to synchronize.
Humans apparently behave similarly. One example is people attending a concert start clapping first chaotically, but soon they synchronize their clapping and it becomes musical. The self-drive desire here is that chaotic clapping is not expressive of their appreciation and soon the pulse of one clapper transfers to the neighbor and to the next. Soon we have synchronicity. Again, no one asked for synchronicity because it was self-driven to achieve a higher cause- true appreciation for the concert. Isn’t clapping similar to the pendulums of clocks hanging in a wall?
We may view the cigarettes example above as if people have hidden pendulums inside them and to express their collective clapping they vote all in one place.
I am thinking of having many ideas hanging from our brains each with its pendulum. The pendulums move chaotically, but soon their impulses may create a new environment that cause the ideas to synchronize their “clapping”. It is when we believe our ideas are worthy and that greater and more creative ideas emerge. If there is no big cause to direct interest to that is greater than ourselves no synchronization shall happen. History tells us that penicillin was discovered because the researcher Fleming was working towards a noble purpose. His observation of a petri dish that was free of molds was the nudging observation he waited for. Hadn’t he been working on a cause that was greater than himself would he have made this observation?
Fish synchronize their movement. Fireflies synchronize their glowing. It all happens when the individual serves a cause that may reward him with the Ah moment of creativity. A single hand doesn’t clap. Many hands may clap chaotically unless there is a genuine appreciation for others. Minds will swing chaotically each for its own goals. But if there is a greater purpose than the single and egoistic desires then these minds shall synchronize their thinking to the music of newly-born creative ideas.
This is the concert of ideas that we search for.
مقالات من Ali Anani
عرض المدونةWe set SMART goals and their achievements is the parameter of our success. Many times we fail to ach ...
Shape adaptions has always struck me with its far-reaching effects. Just by examining the shapes of ...
Last week I exchanged comments on the title of my post “Ideas Stock Markets”. The discussions center ...
المتخصصون ذوو الصلة
قد تكون مهتمًا بهذه الوظائف
-
مطلوب مندوب مبيعات كاش فان طبربور الأردن
تم العثور عليها في: beBee S2 JO - منذ 5 أيام
محمد ناصر عبدالرحيم الحديدي طبربور, الأردن فريلانسرمطلوب مندوبات للعمل فورا الحساب اسبوعي لحساب يوصلكم لباب بيتكم شغل مظمون كثير احنا نساعدكم لتوصلو لزباين بكل سهوله وانت ف بيتكم للي بيحب صبايا يتواصل وتس آب فورآ راتب اساسي + عموله ...
-
assistant Physical Education
تم العثور عليها في: DrJobEn JO A2 - منذ 5 أيام
مدارس وروضة اليقين Amman, الأردنExplanation of the curricula he is responsible for according to the educational stages to which he is directed · Planning and preparing lessons and educational materials, and proceeding according to the announced study schedules · Guide and motivate students towards the curriculu ...
-
Water Treatment Operator
تم العثور عليها في: DrJobEn JO A2 - منذ يومين
Cintas Corporation Amman, الأردنSupervise effective maintenance of all water purifying equipments in plant. · Ensure compliance to all Federal, State and local laws and regulations. · Train and supervise efficient working of staff, maintain and perform tests on various plant equipments. · Operate Supervisory Co ...
التعليقات
Ali Anani
منذ 4 سنوات #38
Ali Anani
منذ 4 سنوات #37
Ali Anani
منذ 4 سنوات #36
Ali Anani
منذ 4 سنوات #35
Maybe we call this negative creativity and I mean creativity geared towards polluting our lives. O agree with you dear Debasish Majumder. Thank you also for your re-sharing the post.
Debasish Majumder
منذ 4 سنوات #34
Ali Anani
منذ 4 سنوات #33
You highlighted the Nudging Theory brilliantly dear Fay Vietmeier. Because of its glowing character, some eyes get blurred by the simplicity of nudging. Surely, you aren't one of those blurred eyes.. The ideas are so simple, that we may think they are trivial.If we just consider their effect we know the real value of such ideas.
Fay Vietmeier
منذ 4 سنوات #32
Jerry Fletcher
منذ 4 سنوات #31
Ali Anani
منذ 4 سنوات #30
#28 I love comments such as yours dear Jerry and Lisa that prompt me to do research such as yours. I started my search as based on your comments.It is still in its early stage, but wished to share this reference with you. Synchronicity was coined by Jung in 1955 to refer to the meaningful and acausal, or chance, correlation between an inner and outer event. Insofar as creativity is dependent upon chance for novelty, then creativity and synchronicity may have a supportive relationship https://pdfs.semanticscholar.org › ..
Ali Anani
منذ 4 سنوات #29
Thank you dearLisa Vanderburg. Creativity emerges and it appears without prior intention. Emergence is a phenomenon of complex systems. For ideas to emerge many ideas must interact and feedback to each other. This is a core principle.
Ali Anani
منذ 4 سنوات #28
The purpose of creativity maybe for the good or evil dear Jerry. Many. Many creative ideas were initially initiated in the military, but then civil uses were developed later. Unfortunately, the opposite is also true. As for creative ideas aren't synchronous all I can say these ideas don't come from nowhere. When Kekule dreamt of a snake biting its nail his mind was very occupied with finding the structure of benzene. That dream made him think about a chemical structure biting its nail and the structure of the benzene six-ring was elucidated for the first time in history. What you call this synchronicity or harmony (as suggested by Lisa Vanderburg in her subsequent comment is a matter for discussion. Many researches on creative nudges mention synchronicity. Maybe synchronicity is the output of creativity- a possibility that just crossed my mind. I thank you for alerting me to anew way of thinking.
Lisa Vanderburg
منذ 4 سنوات #27
I wonder if synchronicity could be exchanged for harmony...would that be a better fit? I think you're absolutely right Jerry Fletcher; us humans as possibly the furthest from syncing than we ever have been. But, damn...we look good! :)
Jerry Fletcher
منذ 4 سنوات #26
Ali Anani
منذ 4 سنوات #25
You are fragile with you asking such a brilliant question dear Lisa Vanderburg? No way and to the contrary you make me feel that I am the one who is fragile. You asked "can we sow the pendulums of any hope of harvest if we are the tree?" You remind me of my presentation on Complexity Thoughts https://www.slideshare.net/hudali15/complexity-thoughts In this presentation, which has been downloaded more than 1300 times, I present tree leaves as pendulums and the way these pendulums interact to produce a musical sound that is interrupted by chaotic sounds. Maybe we can sow music as your comment sounds to me.
Lisa Vanderburg
منذ 4 سنوات #24
#21 Thank you for your indulgence, my lovely fellas! I know you think me fragile - passionate, but fragile. You're probably right. You have a way of talking between you that incorporates beautifully the projected love you both have for humanity. There is no doubt that I applaud it. Furthermore, there is no doubt that your BELIEF in humanity is clear and hopeful. Nudging that a bit further, a question: can we sow the pendulums of any hope of harvest if we are the tree? We must have a means to include? Or do we sow in vane? Cheery, ain't I, but... :)
Ali Anani
منذ 4 سنوات #23
Yes, and variety reduces risk and expose us to more varied experiences dear Debasish Majumder. Thank you for your attention and sharing the post.
Ali Anani
منذ 4 سنوات #22
Great example of nudges dear Lisa Vanderburg. This nudge was employed in Amsterdam and reduces urine spillage on floors by 80%. Yes, great and effective nudges cost very little and produce much desired results.
Debasish Majumder
منذ 4 سنوات #21
Harvey Lloyd
منذ 4 سنوات #20
Uniformity tends to follow the second theory of thermal dynamics. Entropy. Without energy it is always the case. Music is an energy source that can keep entropy at bay.
Lisa Vanderburg
منذ 4 سنوات #19
Ali Anani
منذ 4 سنوات #18
Ali Anani
منذ 4 سنوات #17
This time I am i full agreement with you
Lisa Vanderburg
منذ 4 سنوات #16
I, (being a bit of a misfit :) ) totally imagine unity as both benevolent and malevolent. That may be why chaos is so very appealing.......lol
Cyndi wilkins
منذ 4 سنوات #15
Ohhhhhh...I get it now Harvey Lloyd! You must be referring to that 'Lorena Bobbit' comment I made on a post a while back....I'm a little slow on the uptake;-) Ha ha...Sorry, didn't mean to scare you...I'm actually quite harmless;-) Lol!
Harvey Lloyd
منذ 4 سنوات #14
Yes we do tend to think of unity within a benevolent framework. I would imagine that unity in malevolence is also a shared experience. Good point.
Ali Anani
منذ 4 سنوات #13
I don't deny your thoughts Pascal Derrien- it is unfortunate that such refined things be ill-used. It is always easier to create chaos than order, but we need creative ideas to turn chaos into order.
Ali Anani
منذ 4 سنوات #12
"Music truly does unite our energy over oceans and time- what a great way to express music in such musical form! I love your comment dear Cyndi wilkins as it tells much of what I wanted to share in this post..
Cyndi wilkins
منذ 4 سنوات #11
Hmmm...I'm not quite sure what our ' exchange of sharp instruments' is referring too...However, I do tend to stick and move;-) Lol!
Pascal Derrien
منذ 4 سنوات #10
Harvey Lloyd
منذ 4 سنوات #9
Please let me know your genre that soothes you. Based on our exchange of sharp instruments i would want to make sure that if we met, i had that music on hand. LOL Great thoughts, music does have a some mystical powers of understanding.
Cyndi wilkins
منذ 4 سنوات #8
#3 Music, like mathematics, is universal in its language...Certainly more so for those who understand it symbolically. It brings order to chaos...not to mention having the ability to create a significant emotional impact...Be it love or joy...or even sadness...its effects knows no boundary as it is expressed in all countries of the world. Music truly does unite our energy over oceans and time...Great piece Ali \ud83d\udc1d Anani, Brand Ambassador @beBee....The collaborative spirit of music is instrumental in bringing order to our lives;-)
Ali Anani
منذ 4 سنوات #7
Thank you dear Lisa Vanderburg You have a musical mind. I love the idea of synchronicity between the hearts of mother and the baby in the womb. Yes, where there is shared and genuine love miracles happen.
Lisa Vanderburg
منذ 4 سنوات #6
Ali Anani
منذ 4 سنوات #5
I just wonder what Fay Vietmeier would comment on your comment. You are right dear Harvey for in concerts synchronization stays for a short while and then some of the clapping audience become over-zealous and they intensify their clapping. The music then turns to chaos. This isn't imaginary as this behavior was proven experimentally. This is in complete accordance with what you wrote "his high though is short lived before the reality of life begins to draw the thorns back across the light".
Harvey Lloyd
منذ 4 سنوات #4
Agree totally, could we not look at it from the reverse? The seed was already there. But complexity of life had grown over the seed blocking all light. Music pulls the weeds back just enough for the light to hit the seed. I have recognized a certain "high" if you will in those exiting concerts. This high though is short lived before the reality of life begins to draw the thorns back across the light. It is as if for a moment in time, we saw the potential of opportunity in unity. I think this observation is also appropriate for a movie. But is more personal and less group. In some form of spirituality i sense that our creative right brain is stimulated to possibilities instead of our limiting beliefs foreshadowing potential.
Ali Anani
منذ 4 سنوات #3
Harvey Lloyd- your last paragraph sums the idea of this post incredibly well. I wonder if there is a sleeping synchronicity force and it only wakes up if the environment is right. Like dormant seeds even they are dormant they wake up as soon they sense the environment is right for them. I believe the seeds of ideas maybe dormant, but they germinate when the weather is right. One seed awake and notifies its neighbor. The neighbor notifies the next neighbor and so and then rapidly the rest of the seeds wake up. Yes, music has potential power at least to create the environment for seeds to open. It makes cows produce more milk. Creativity is being able to nudge this music to our advantage.
Harvey Lloyd
منذ 4 سنوات #2
Ali Anani
منذ 4 سنوات #1