Creativity Is Turning Cost into Benefit
The idea of this buzz emerged while preparing a lecture on Corporate Social Responsibility (CSR). The pyramid of responsibility below shows that making profits is the basic one. Legal responsibility is an enforced one by law comes next. Ethical responsibility follows with philanthropic responsibility topping the pyramid.
One main objection of CSR is that corporate need to make profits and that social and environmental responsibilities not only fall beyond their domain, but also adds to the corporate' costs. I feel this thinking is short-sighted and is the major hidden cost for corporate who think this way. First, corporate can't be responsible selectively. To make profit with disregard to the environment by polluting it, to give one example, is a lopsided thinking. It is a win-lose scenario and is an egoist one.
Creative thinking is the thinking that turns costs into profits. Creative thinking is also the thinking that which turns a win-lose case into a win-win case.
Ali Anani, PhD
Great corporations see embedded opportunities in CSR that only creative minds shall dig out. Corporations with this mindset are qualified to "see" this opportunity. They enjoy positive thinking. To explain by example, Hewlett-Packard Germany has come up with a great idea of Optical Wires to transmit electricity with 20 times more efficiency than electrical wires made of copper. These efforts shall make the company more profitable and the consumers and the environment shall also be profitable. CSR is not a cost for the creative minds; more it is an opportunity for creative innovations.
Another notable example is Warby Parker: This eye glass company has launched a “Buy a Pair, Give a Pair” program where for each purchase made, glasses are given to someone in need. Warby Parker has already made a difference by donating over 150,000 pairs by working with nonprofit partners. No wonder this company has a huge Reputation Capital that brings profit for the company.
Responsibility doesn't have two faces: one positive and one negative. It is only positive.
This positivity brings along with it positive mindsets, positive thinking and then positive actions that lead to profitable products for the corporate, the consumer, the society and the environment. Unfortunately, the reverse is true. Who would then deal with companies who have the wrong responsibility?
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التعليقات
Ali Anani
منذ 6 سنوات #57
Thank you Silvia G\u00f3mez and I am glad we are connected now
Ali Anani
منذ 6 سنوات #56
There is one more scam- playing with words to cheat. This is a buzz on its own
🐝 Fatima G. Williams
منذ 6 سنوات #55
Yeah the expiry dates on food is another trick to keep us buying and keep the business running. Another money making scam
Ali Anani
منذ 6 سنوات #54
🐝 Fatima G. Williams
منذ 6 سنوات #53
Louise Smith
منذ 6 سنوات #52
When I was young !
Ali Anani
منذ 6 سنوات #51
Use high heels my friend
Louise Smith
منذ 6 سنوات #50
Thank you Ali. I like it but it's also an amusing metaphor for me as I am 5' or 152.4cm tall !
Ali Anani
منذ 6 سنوات #49
Louise Smith
منذ 6 سنوات #48
Good ok I will !
Ali Anani
منذ 6 سنوات #47
I am relieved, but then be on the watch for my joke soon.
Ali Anani
منذ 6 سنوات #46
This is quite interesting that the young generation is more aware of their societal and environmental responsibilities than big corporations. A nice topic to consider further.
Ali Anani
منذ 6 سنوات #45
and you too تصبح على خير
Louise Smith
منذ 6 سنوات #44
You can tell this is a topic close to my heart. I haven't read all the comments but have to get some shuteye now. تصبح على خير I will read the rest another time. Thank you for your inspiring posts. I wade through many inane pieces of writing every day (not on beBee) and it's like drinking from a clear fresh running creek/stream to read your posts. Refreshing ! تصبح على خير
Ali Anani
منذ 6 سنوات #43
That is a valid point, Louise. I think you should consider writing a buzz on this quote from your comment "it takes time and that is what we don't have". You remind me of a quote that I read years ago "People need as much time as you give them". People need to sense the urgency of a problem to ct together.
Louise Smith
منذ 6 سنوات #42
I know that - of course Deb did not ! She's an Aussie too ! We are used to colourful language ! I was trying to have a joke with you. It's hard to do humour in text. It's your turn next to try a joke with me ! In your own time not necessarily now !
Louise Smith
منذ 6 سنوات #41
I AGREE like ants and BEES we need to work together. But when we face weak Governments who are only interested in the short term with being re-elected and profit making plus rich corporations with megabucks, it takes time and that is what we don't have !
Louise Smith
منذ 6 سنوات #40
Thank you Ali there is more to intelligence than meets the eye ! You're absolutely RIGHT it is foolish to reap " immediate benefits and overlook the costly future."
Louise Smith
منذ 6 سنوات #39
That's what advertising is for ! When I was a teenager, I didn't wear Brand Name clothes. I didn't really know they existed. There were not many that were available and they were incredibly expensive. I never experienced or saw any bullying due to this. How about today's teenagers? A friend nick named his "Want Want". For obvious reasons. I know a 10 yo who has not 1 but 3 DS game console's each worth at least AUD $200. I didn't own anything worth $200 until I bought my first car in my 20's for $2000 ! How times have changed ! But why is it so? - Professor Julius Sumner Miller Classic children's show on Australian TV from 1963 to 1986 featuring American physicist, Professor Julius Sumner Miller. https://www.youtube.com/watch?v=LIfxV7uNZXQ
Ali Anani
منذ 6 سنوات #38
Thanks Louise, but I meant it differently as a way of expressing my appreciation. I didn't in any way mean otherwise. I hope I didn't say something out of the context because simply I am not this type of man. I hope that Deb\ud83d\udc1d Lange, Brand Ambassador @beBee read my intentions the way I meant them.
Louise Smith
منذ 6 سنوات #37
Very Clever !
Louise Smith
منذ 6 سنوات #36
Warning : Strong Language
Ali Anani
منذ 6 سنوات #35
this is the challenge embedded in your comment Louise Smith. You wrote "But we have no influence". Again, you remind me of ants in turbulent waters. Each ant alone will sink. However; by hooking to each other and forming a raft they float. WEakness is in working alone. I think small may generate a butterfly effect that will disrupt the climate of current businesses if they hook together.
Louise Smith
منذ 6 سنوات #34
This has happened recently in Adelaide South Australia ( http://www.abc.net.au/news/2017-02-08/sa-heatwave-forces-rolling-blackouts-angering-government/8252512 ) and was partly blamed on the lack of power generated by renewables at that time. But where are the renewable power battery storage systems ? Where is the advance planning to cope with this situation which often occurs in Australian Summer? In fact, it was the market operator, who runs the national electricity market, who didn't foresee the problem and generate enough power or turn on extra generators to cope with it in advance. Also the LNP in government used this to score political points by incorrectly stating that renewable energy is not sufficient. Again where are the renewable power battery storage systems ? Where is the advance planning? Whose responsibility is it ? Clearly the power companies do not care about the ordinary people and their businesses suffering as a result. I am trying hard not to believe that I live in a 3rd world country !
Louise Smith
منذ 6 سنوات #33
Yes look at coral bleaching in the Great Barrier Reef which I started seeing when scuba diving 20 years ago. So it was known about then and nothing much has changed despite ongoing confirming research. It's unconscionable. I think most ordinary not extremely wealthy Australian's think this way as we love our Great Outdoors. But we have no influence. I agree the laws can and have to be changed to reflect the people affected and the continuing degradation of the environment. I am acutely embarrassed and in disbelief that the Australian Liberal National Party currently in government under Malcolm Turnbull as Prime Minister do not fully believe in and can not come to any agreement on Climate Change. You may know Australia is the biggest producer of Natural Gas in the world. And guess what ordinary people pay more for gas than for exported gas. Gas companies have stated that it will run out, there will shortages, outages and not be enough for the Australia population! How ludicrous ! But can you guess why? I am sure you can. No one, government included, has monitored the amount and price of gas exported. In reality there is enough gas but large corporations want to export it for more money rather than supply the Australia population! Why do we pay politicians with our hard earned tax dollars?
Louise Smith
منذ 6 سنوات #32
As you would know, these days some companies run philanthropic programs and sponsor community projects and events. Especially sporting ones. But the company also benefits greatly from advertising seen around the world and probably tax deductions. This seems a bit misleading but I am glad for the people and organisations who benefit.
Louise Smith
منذ 6 سنوات #31
Up until a few weeks ago, a close friend of mine with a PhD in CSR ( a rare qualification) was a lecturer and researcher at one of the Big Four Australian Universities. My friend gave up trying to get a course on CSR up and running. There was no interest. A number of other friends studied Environmental Studies when it was first introduced into another university. Most of them became High School Teachers. Others worked in completely different fields like computing. Out of six only one got a job in a semi related organisation - CSIRO. (I think he did research into pig farming not really the main focus of his Environmental Studies degree.) They had to eat ! At the same time, I got to read some Environmental Impact Statements written before corporations can begin large projects that will negatively effect the environment.They were extremely wishy-washy and often in favour of the negative project. My friend's had real ethical concerns about being expected to write this kind of report. Makes sense when most of them became High School Teachers who Australian's believe are one of the most honest of all professions ! It's impossible to fight big corporations with accommodating government bodies legally when PROFIT and TAX REVENUE are at stake !
Ali Anani
منذ 6 سنوات #30
The picture and I- you must be very sharp Louise Smith to associate me with my selection of images. You raise a hugely important issue. Yes, those people who make regulations do so sometimes without fully understanding what they regulate.Being in this weak position they yield to the power of big corporations. It is a sad situation when we consider immediate benefits and overlook the costly future.
Louise Smith
منذ 6 سنوات #29
Ali Anani
منذ 6 سنوات #28
What a synchronicity Simone Luise Hardt as I have just finished sharing and commenting on your buzz about your "living and dynamic CV". I enjoyed the flow with which you write. I am here are beBee since February 26, 1916. SInce then I have contributed 224 buzzes. I hope I started with the first step! Yes, but what comes next is equally important. The fact that your name highlighted in my comment means also that we are connected.
Ali Anani
منذ 6 سنوات #27
This is exactly what I tried to communicate "Humans sharpen humans. Regulations create conformity not the creativity that man is capable". Thank you Harvey Lloyd for this great quote.
Ali Anani
منذ 6 سنوات #26
I gave a lecture a year ago on creative banks and why finacial institutes and accounting office need to be creative. That was one of my most engaging lectures dear . The contract prevents me from distributing or publishing the lecture. However; creativity is open for all.
Harvey Lloyd
منذ 6 سنوات #25
From an accounting perspective i would agree. But i am really referring to the aspect that CEO's should look at the balance sheet and know they are investing in humanity. Oh, regulation can certainly add to this effort but usually also comes with agendas. These agendas have lead to the mess we are find ourselves. Humans sharpen humans. Regulations create conformity not the creativity that man is capable.
Ali Anani
منذ 6 سنوات #24
Great - I dwell on your creative mind to come up with a better approach. I read once that accountants aren't into creativity as they work within standards and have to follow accounting rules. But isn't creativity in a way to find a way out and reverse this thinking? I know this is a sideline issue, but we suffer a lot from following established accounting rules. May be I am wrong, but the issue is hugely important. May be you would discuss it is a dedicated buzz.
Ali Anani
منذ 6 سنوات #23
No worry as it is easy to spot the typos dear . I make plenty of typos as well
Ali Anani
منذ 6 سنوات #22
This is why I tagged you o this presentation . I mentioned in my reply to a previous comment that I tried to find a way on how to add intangible assets to the balance sheet. https://www.slideshare.net/hudali15/employee-bankruptcy-ratio I wonder if this approach would make any sense to you.
Ali Anani
منذ 6 سنوات #21
"Humanity is the consumer, not necessarily by choice but by design". This is sheer brilliance Harvey Lloyd. Few words that are quite telling.
Harvey Lloyd
منذ 6 سنوات #20
#13 #14 Deb \ud83d\udc1d Helfrich humanity has always been an assumption. This assumption always worked up to the 60's and i sense it started mindfully before the break out of sticking it to the man. "The bottom line", profits, are an enigma. Humanity is the consumer, not necessarily by choice but by design. So when we sacrifice employee, stakeholders consumers and all that are involved in the profit cycle, we choke the "Golden Goose". This is brought on by the annual budget process. We think in quarters and 1 year cycles. Who is my consumer in 10 years? How does shaving some profit today build me a more robust customer along the way? Wal-Mart employees purchase housing, electricity and fuels while the electric company employees purchase at Wal-Mart. This symbiotic relationship we share, time for money, is the Golden Goose. We can squeeze but so much from the relationship in the name of profits before we hit the tipping point. The irony for me is that we replace humanity with technology like we will save money and add to the bottom line. Unfortunately we are laying off our customers.
Ali Anani
منذ 6 سنوات #19
I am a strong believer of going in small steps and therefore welcome your valuable suggestion of "In a way, we would need to start with the smallest group, the family, and support ethics influencing decision making as the children grow up to be business executives, teachers, doctors, parents and community members". Equally ais that your proposal is economically-viable. Your comment resonates so well with that of Deb \ud83d\udc1d Helfrich. I am glad you highlighted the creative examples of applying CSR as people view it as a cost when in reality it could be a great source for great new ideas and innovations. I greatly appreciate your supportive comment.
Ali Anani
منذ 6 سنوات #18
Vert true Ian Weinbergand we need to build a critical mass. Your suggestion "to start with a directory of CSR compatible companies" is sound and practical. One caution though that the directory shouldn't include companies that hide evil intentions behind their "cosmetic adherence" to CSR.
Sara Jacobovici
منذ 6 سنوات #17
Ian Weinberg
منذ 6 سنوات #16
Ali Anani
منذ 6 سنوات #15
You are damn right with what you suggest Deb\ud83d\udc1d Lange, Brand Ambassador @beBee. We need to divert money to save our environment and including work environment. We need minds with clean thinking to achieve our goals.
Ali Anani
منذ 6 سنوات #14
Thank you for your sweet comment Miguel \ud83d\udc1d L\u00f3pez Oliva and I salute your continued effort o work with healthy CSR programs.
Miguel López de la Oliva
منذ 6 سنوات #13
Ali Anani
منذ 6 سنوات #12
Brilliant comment Deb \ud83d\udc1d Helfrich and is truly a standing out one. You bring a hugely important point by asking "Have we hit this stage of poisoning our world and rampant human suffering & disease precisely because Ethical responsibility comes after financial and legal concerns in corporations"? The creative thinker will just reverse this order to be able to generate creative, friendly, green and still profitable solutions. I tried my best to highlight this point in the buzz by the two creative examples that I selected carefully. Deep analysis will show that companies with ethics managed to turn social responsibility into profitable business. They started from the top of the pyramid. Short-sightedness and first-cost minded organization shall not be able to do this. Yes, we created a pyramid of immiscible layers and those who can make them miscible shall be the profitables ones in the future. Look at the struggle between conventional energy and renewable energy. Instead of joining horsed to develop cost-effective generation of energy by using green resources the conventional companies mocked renewables as being non-reliable. Yes, ethics and concern for people and the society are lacking.
Ali Anani
منذ 6 سنوات #11
This is a key point Jerry Fletcher. Most studies show that companies with trusted CSR do make a difference and achieve greater profits. However; there is also the consumer paradox. SOme customers say they will not deal with companies that have poor CSR, but in reality they buy from them. Credibility and reliability aren't aligned. Your point is valid and merits a study on its own.
Jerry Fletcher
منذ 6 سنوات #10
Ali Anani
منذ 6 سنوات #9
Ali Anani
منذ 6 سنوات #8
Thank you Chris and I am sure the little waiting time shall be immensely rewarding.
Ali Anani
منذ 6 سنوات #7
I am very glad to know that your business is thriving on to GIVE. Your business must be successful then Chuck Bartok. I like very much the idea of the efficiency in distribution of money. Wise businesses do this.
Ali Anani
منذ 6 سنوات #6
Thank you for your kind words and sharing dear debasish majumder
Ali Anani
منذ 6 سنوات #5
Ali Anani
منذ 6 سنوات #4
Very true what you say "we can only serve one master at a time". I accept that you are my master this time and I shall include your valuable comment in my forthcoming buzz.
Harvey Lloyd
منذ 6 سنوات #3
Your slide share was excellent, a little above my head in how human transfers to a spreadsheets, but informative. I would say that broadening the scope of this post would include an insight to why the balance sheet has been defined by government while the P&L is for the C-Suite and shareholders is in order. We can only serve one master at a time. When we introduce more than one master is when complexity in translating competing goals begins.
Ali Anani
منذ 6 سنوات #2
You touch upon a great point here Harvey Lloyd. You are right and we need to have CSR back in the balance sheet. I published a presentation on how to improve balance sheets https://www.slideshare.net/hudali15/employee-bankruptcy-ratio Therefore, your comment resonates very strongly with me. I think your comment is hugely important and a comment response alone isn't enough. Soon, I shall address it in more detail in a buzz.
Harvey Lloyd
منذ 6 سنوات #1