Emerging Tensions and Creativity
I write on my profile that the more I know, the less I know for I realize how more I need to know. This is an emerging paradox in a way because I didn’t expect that the more I know, the less I realize I know. Do I stop trying to know more so as not to go deeper in the ocean of ignorance? Is it a losing battle and why then should I battle it? The tension between knowing and not knowing grows.
Is there an opportunity in tension? If so, how to find it? Our purpose in life may have its own tension. A company might have a purpose of growing steadily over the next years. It might succeed, but then to find out that a new paradox emerged. That is the paradox of growth. Many companies grew to the extent they became unmanageable. Growth led to their fall down because the thriving business has now expanded to the extent that internal issues overwhelm the management. The business now has much less time to attend to the wants and needs of its customers. The minute customers feel neglected they churn. The tension resulting from the growth paradox increases. No wonder many companies find themselves in the downward spiral.
In the discussion on my previous buzz on Sandy Societies were the inspiration for writing this buzz. Harvey Lloyd wrote in one of his comments “Purpose is something that you will use to guide you in career, social, branding and all activities. It is a statement of who I want to be seen as, in language and action”. Harvey ended his comment by writing “Purpose must stand up to the test of time. Purpose does not change, tasks, methods and best practices do”.
In a subsequent comment I questioned the need to introduce the WPD Factor in determining our purpose in life. This factor was coined @Sara Jacobovici, @Fatima G. Williams and myself. It stands for Wonderment, Passion and Drive. Sara responded “When it comes to purpose, the response to asking "why" reflects a snapshot of the purpose as it manifests in the moment. As a process oriented person, I see the need to continue to ask why as my purpose takes shape. The WPD Factor is a crucial aspect of the quality of the why, the quality of the purpose, and so to the quality of the outcome. In regards to the collaboration/integration relationship, at this time, I envision that bringing an integrated self to the collaboration will yield the maximum effect”.
The above discussions revealed to me the possibility of having The Paradox of Purpose. The more we know our purpose, the less we know it. I started my search. I found this post of huge relevance to our discussions. It is The Purpose Paradox | John Marshall Roberts | Pulse | LinkedIn.
Purpose + Paradox = Wonder
Could the paradox be embedded in the purpose? If so, could we rewrite the equation to read: Paradox of Purpose = Wonder
No matter what wonder is in the WPD Factor. Dove applied this equation by featuring real tensions around beauty standards women face every day, stimulating us to rethink beauty. The wonderment of tensions we create as we try to know more, to define our purpose and find best ways to grow healthily.
Do you believe in having The Paradox of Purpose?
Creative tensions provide us with great opportunities to come up with noble solutions. We need to look for not only our purpose, but also for the competing tensions within that provoke innovation, grow revenues and inspire us for more strive to find more tensions.
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