RACE as the New Strategic Model

RACE as the New Strategic Model

There are so many different strategic models in business. I am suggesting a new one here that I believe is applicable to any business. It is the RACE Strategy.

RACE was inspired by coal firing. It is important that when do a four-stage process to make the optimal use of coal. These four stages are not limited to coal, and I shall show by examples how extensible this as a strategic model for any business or life activity.

You want to improve the quality of your life, the performance of your employees, the quality of your buzzes or even your reputation then you shall find the RACE strategy applicable.

RACE- what does it stand for? It is the acronym for: Review, Avoid, Convert and Employ. Before using coal to ignite it we must first review its quality and avoid low quality coal because it shall intoxicate the environment with little "burning power". We need to convert it to a higher quality coal to make the best out of coal and then employ it in different fields. The same process forms the basic corners of a tetrahedron that replicates itself and hopefully builds up a diamond-like structure rather than a diamond-like one.

RACE as the New Strategic Model

The Review stage aims at knowing first who you are before deciding what you shall be. Like a bad seed shall not give a good crop, a bad coal shall not burn efficiently unless washed and some impurities are removed. You need to do the same with employees by washing away their fears and negativity before they may ignite purposefully. You want the same with your family members and with whatever you write, just to give two examples. The review step is the beginning of performance-building capacity.

"Remember that by removing negativity and fears we create a "mind space" with which we could fill with positive thinking and courage to try new approaches and not fear changes".
Ali Anani, PhD

The Avoidance stage concerns itself with knowing what not to do before knowing what to do. Igniting employees who are cold or living in doubt is like igniting low quality coal and intoxicating the environment. We don't expect employees or family members or readers to "ignite" unless we upgrade their quality first and become ready for "ignition". Show appreciation so that employees or readers may change their behavior and ignite with efficiency. Remove the "cold spots" because they shall cool the "burning desires". Instead of burning coal, we are burning desires. Performance is directly linked to desirability and knowing how to increase desirability is of utmost importance.

"We don't expect employees or family members or readers to "ignite" unless we upgrade their quality first and become ready for "ignition".
Ali Anani, PhD

Now you are ready to convert coal to coke, which has better burning properties. Now you are ready to convert the efforts and resources into fuel of higher calorific value. Convert the low moral to a high one. Now is the time to convert non-customers to customers. Now is the time to convert the attention of your family members to higher levels. Now is the time to convert external motivation to an internal one. Now is the time to convert low performers to high performers. Now is the time to convert your employees from disengaged to engaged ones. Now is the time to select the conversion process as we do for coal by using many different processes such as chemical and catalytic conversions. Now is the time to convert coal into a jet fuel of high value-added.

We may convert the coal to employ it in other applications such as production of new chemicals. This is the time to employ not employees, but new applications, new designs and new products.

The RACE model in my view is applicable to a wide range of businesses and social activities. Just think of it if you were o raise up a kid of yours. Would you not first review and find out what negative feelings and bad ideas the kid may have. Would not you wash them out first? Would not you convert the kid's interest to something of higher value so that your kid may employ himself in other activities?

RACE as the New Strategic Model

Convert your life from graphite-like to diamond-like by following creatively the RACE Strategy Model.


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Ali 🐝 Anani, Brand Ambassador @beBee

#25
Thank you CityVP Manjit- all these comments gave me new perceptions, which I hope to publish within 48 hours.

CityVP Manjit

CityVP Manjit

5 years ago #20

#21
In the hands of a great practitioner like Sara Jacobovici a metaphor is very powerful but a metaphor alone cannot help a person to change, for that to happen the will to change must be there. The metaphor may build bridges of trust but until the individual is ready, one must wait. We are not in control of the projections others have, but once there is that permission, the mirror we hold is that projection - not something we describe but something the other see's. It is hard to say for me because I don't have that much experience with people whose trust has been broken. So the metaphor helps the practitioner to be creative, to try new means or ways, and in this regard Sara would succeed with people that I or many could not. Most of us are not good at waiting even if we are creative - so our profession fits likewise, in what we profess, and find flow.

Sara Jacobovici

Sara Jacobovici

5 years ago #19

#23
Always looking forward to the results of what brews in your mind Ali Anani.

Ali 🐝 Anani, Brand Ambassador @beBee

#22
Dear Sara Jacobovici- this is my next buzz. I have some "odd" observations. The Kaleidoscope is a terrific idea. I might be offering an off-shoot metaphor. It is brewing in my mind and I feel "waxed" by it

Sara Jacobovici

Sara Jacobovici

5 years ago #17

#21
Thank you Ali Anani for the opportunity to take part in this rich discussion. From my perspective I see metaphors more like mirrors in a Kaleidoscope; operating on the principle of multiple reflections, reflecting different perspectives, colours, and shapes.

Ali 🐝 Anani, Brand Ambassador @beBee

#20
CityVP Manjit- do you consider a metaphor a mirror for people to help them self-change? My second point to your lovely comment is your writing "For transformation to be complete there is a constant tending required otherwise people are liable to return to their prior shape". I agree 100% and in chemisty we call this tendency to revert to type. We are molecules and behave like molecules!!! Yes, the transformation part is the real impacting stage as we may become unable to revert to type even if we wanted to. As dear Sara Jacobovici is a queen of metaphors I also wonder what she would think about metaphors being like mirrors?

CityVP Manjit

CityVP Manjit

5 years ago #15

At a time when the word "race" is becoming a politically loaded word, it is nice to get back to the word as a meaning of the "human race" and the first starting point is reviewing the acronym "RACE" and removing or washing away any negative context. Avoid is more difficult because I find human beings to be rubber bands rather than transformational. For transformation to be complete there is a constant tending required otherwise people are liable to return to their prior shape. Even when we can avoid that, the transformation gets us to the diamond in the rough http://www.merriam-webster.com/dictionary/diamond%20in%20the%20rough and then we inspire polish of that diamond. I personally find conversion of energy as the ticket to the dance and earlier this morning (being that I awoke at 2am today, it is not even 4:30am where I am right now) we discussed practical wisdom and so the employ is as W.Edward Deming called "a constancy of purpose". My friend Roy Woodhead https://uk.linkedin.com/in/roy-woodhead-0395694 introduced me to "action learning", so I am fond of how we deploy and employ. The one caveat personally for me is that people are not my projects, I do not go out to change anyone, but if we offer an intelligent person a mirror of their own soul to them and if they appreciate this then it is they who have made the change. I do not want to reside in that part of society that has cultivated learned helplessness. The first step is permission when dealing if appreciate we are working with an adult. I will take a brief kip now - it has been a rather interesting early morning :-)

Ali 🐝 Anani, Brand Ambassador @beBee

#17
Again, thank you Sara Jacobovici for your comments are boosters. Yes, I agree and may add that coal is a solid fuel making it easy to handle .

Ali 🐝 Anani, Brand Ambassador @beBee

#16
With all honesty my dear Sara Jacobovici is that the tetrahedron is similar to that of the repeating tetrahedron in diamond (the second image). This is the illumination I had- to produce diamond from a cheap resource (coal). Coal is a fuel and we need to improve its quality and so are people as in essence they are energized, but we want to boost their energy. This is how I thought about the idea of this buzz.

Sara Jacobovici

Sara Jacobovici

5 years ago #12

An added thought Ali Anani. I appreciate the reference to coal because of all the qualities you mention and for me, the fact that coal, out of "the three fossil fuels, coal has the most widely distributed reserves; coal is mined in over 100 countries, and on all continents except Antarctica." This lends well to the metaphor as to its far reaching implementation.

Sara Jacobovici

Sara Jacobovici

5 years ago #11

Your gems are very polished Ali Anani. I appreciated your visual depiction as a 3 dimensional structure with "review" at its tip. Very crucial placement. I also like the clockwise motion of the process. I am now struggling to find an appropriate word to identify this structure's foundation. The 2 words that come to mind are development or potential. What do you think? What is from your opinion the source of this model?

Ali 🐝 Anani, Brand Ambassador @beBee

#13
Your comment dear Sara Jacobovici made me the intangible is tangible. I appreciate your continuous support

Sara Jacobovici

Sara Jacobovici

5 years ago #9

Ali Anani β€œbuilds on RACE a physical and tangible metaphor”. A must read. Written in an insightful and practical way.

Sara Jacobovici

Sara Jacobovici

5 years ago #8

Ali Anani β€œbuilds on RACE a physical and tangible metaphor”. A must read. Written in an insightful and practical way.

Ali 🐝 Anani, Brand Ambassador @beBee

#10
My dear friend Alan Geller- great to hear from you again. I just woke up and I hope that I haven't missed the party. I am checking now with thanks.

Ali 🐝 Anani, Brand Ambassador @beBee

#9
Dear brother Anees Zaidi- so it shall be RCR. The reward is discrete in RACE as converting a low quality effort or resource into a high value-added one is a reward by itself. However, there are many other rewards such as boosted morals, joy, learning, discovering, achieving and many more. I love your suggestion as it is RACER and this is my reward for the day. You are blessed and blessing dear Anees.

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Dear debasish majumder to comment on your lovely comment. I know he has a lot to offer. I am collecting few of your comments soon dear Debasish to use them as a core sample for a buzz.

Ali 🐝 Anani, Brand Ambassador @beBee

#5
I love your comment dear debasish majumder as you stretch the value of employ. Fantastic and we need to better each step to make the whole strategy purposeful. Lovely and I am truly happy.

Ali 🐝 Anani, Brand Ambassador @beBee

#3
Dear Jeet Sarkar- Thank you for your feedback and I am glad you find the buzz of relevance to your life

Ali 🐝 Anani, Brand Ambassador @beBee

#1
Thank you dear Laurent BOSCHERINI and I appreciate your reference to the RACE of marketing. I am not biased, but I prefer my RACE. This is because it builds on a physical and tangible metaphor. It is energy of coal, energy of employees, energy of what we do. As we upgrade coal, so we may upgrade the ignition of people. Impure coal intoxicates, impure actions do the same. We need to prepare for the ignition of marketing before we ignite. Again, I thank you for your very thoughtful comment.

Laurent Boscherini

Laurent Boscherini

5 years ago #1

Thank you dear Ali Anani for sharing your insightful article as always uplifting and educational. Maybe we can also considere as a reminder :The RACE concept is one of the key online marketing activities that need to be managed as part of digital marketing. RACE covers the full customer lifecycle or marketing funnel from: (Plan as planification ) > Reach > Act > Convert > Engage

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