Seeing in the Darkness



Some birds fly in the dark nights and live in dark homes. They do all their activities such as foraging and taking care of their young in the darkness. This way they avoid predators and face less competition.

Businesses go through dark times. What can they do to deal with the darkness? Fly at night hours? This could be a possibility and only if they can do it. I have a personal example in which this idea worked. A laundry owner complained to me that his business is failing because potential clients keep going to his competitors. Those clients had long dealt with other laundries and switching to a new service provider wasn't an option. My suggestion to him was to extend the work hours to late night. Some people have a night lifestyle and would be happy to be served at night. There were also some potential clients who may need urgent services such as attending parties or late social gatherings. The idea worked and the businesses flourished.


We don't know exactly why birds fly during nights or live in dark homes. However; to do that those birds must have certain abilities to cope with the darkness. We know some of them use echolocation- a form of using sound to locate where things are indirectly. If they don't see in the darkness, they may use other tools to do that. Some birds even sing during the night. Singing tells their mates where they are. Because it is quiet at night their singing sounds can be heard from long distances. Businesses may consider singing in the darkness as the laundry example shows.

To migrate or fly at night hours a bird benefits from the air currents masses that move in the direction where the birds want to go. Businesses might consider the same and make moves when the masses move in the direction the businesses want to go. It is benefiting from the environment rather than moving against it.

Some businesses tend to hibernate during dark times and sleep on the business for a while. This is a sound policy if the business is not equipped to move in the darkness. Even if a business opts for sleeping during dark days in which business retreats may need to think on what kind of sleep best fits their business. Here are some ideas for consideration:

Β· Do they need to sleep with one eye open?

Β· Do they need to lock some parts of the business so as not to fall while asleep- few birds do that

Β· Can the business fluff its feathers to create air pockets to keep warm while asleep?

Β· Can the business choose the "sleeping nest" so that if predators (competitors) threaten the business it may hear the vibrating sounds coming from the predator? What warning indicators a sleeping business may have is worthy of consideration.

Β· Can small businesses get together and share same sleeping nest so as to rub each other and warm up during the dark hours of business?

During the dark days of business visioning might not be possible. To have a strategy with a vision is to have one which tells the business what to do in the absence of vision. Migrate at night hours, day hours, hibernate or what and how.

Visioning requires finding substitute to vision in the darkness of night.


I dedicate this buzz to Franci Eugenia Hoffman for it was a comment by her that inspired the idea of this post
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Mamen 🐝 Delgado

Mamen 🐝 Delgado

5 years ago #22

Thanks so so much Ali Anani...

Ali 🐝 Anani, Brand Ambassador @beBee

#28
I say yes to you Mamen Delgado and may add the dance could change. It could be waggling dance and also rounded dance. I am dancing to the beauty of your mind

Mamen 🐝 Delgado

Mamen 🐝 Delgado

5 years ago #20

#27
Sure it is as you say Ali Anani told me yesterday, "we ARE music"... We just (just?!) have to feel it and dance with the Reality.

Ali 🐝 Anani, Brand Ambassador @beBee

#26
My dear Mamen Delgado- one thing I know having read your comment- my intuition says you are and shall be even more successful in your life. I am not a poet (and I wish I were), but greatly enjoy poetry. I feel truly that human should have not only emotional intelligence, but also musical intelligence because people who don't enjoy musical words shall miss lots of things in life.

Mamen 🐝 Delgado

Mamen 🐝 Delgado

5 years ago #18

My dear Ali Anani you are a wonderful poet! There is a saying in Spanish that goes "renewed or die" and the paradigm of the business world has changed not to return to what it was anymore. It depends on the type of business, but it feels so odd we need to have plastic brains to develop ourselves and try to find new ways to express our potencial. And make business with it at the same time, which is quite difficult... I love your metaphor with birds because they are animals extremely intuitive, they can move thousands of them as an unique consciousness and we may need less human mind and more intuition to find our new path in the dark. ✨

Sara Jacobovici

Sara Jacobovici

5 years ago #17

#24
Agreed Ali Anani's comment very much.

Ali 🐝 Anani, Brand Ambassador @beBee

#23
I find the word dedicate not the exact one Franci Eugenia Hoffman because of the great mention of the need to balance between the darkness and the night. Beautiful way of expressing this balance. Thank you

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

I made a comment earlier, besides "shared", and it isn't here. Perhaps, me, myself and I didn't click the send button. I wanted to say that every business should have a mission and a vision. The mission is for the "now" and the vision is for the "future". It is essential that the business determines a balance between the darkness and the light. There can be good times and bad times in any business. We can learn a lot from birds and bees as they do what has to be done. Thank you Ali for dedicating your exceptional article to me.

Ali 🐝 Anani, Brand Ambassador @beBee

#17
Yusuf Tokdemir- I am glad you find the buzz useful because of your rich practical experience. I, therefore, place huge emphasis on your feedback. Your comment is so well integrated that I don't want to highlight part of it on the expense of another. I invite readers to read your comment in its fullness so that they may appreciate its fragrance. Thank you

Ali 🐝 Anani, Brand Ambassador @beBee

#18
Thank you Franci Eugenia Hoffman for your sharing. As one of your comments inspired the idea of this post I feel your sharing is also sharing of a buzz that you own.

Ali 🐝 Anani, Brand Ambassador @beBee

#16
There is nothing so pleasing to an author like sound feedback. Your comment is highly valuable and I love the way you phrased it dear .. yes, small changes in vision may make wonders. I agree entirely with your phrase."...worked for did, it's often necessary to experiment, to reconsider your original vision". I am so pleased with your comment because it made me feel that what I wished to communicate was greatly reflected in your comment. Thank you

Ali 🐝 Anani, Brand Ambassador @beBee

#15
William King- and a comment of this quality comes from a king-like mind. Love your sharing a beautiful experience. Your story adds heavily to the value of the buzz. In fact your comment is worthy of a buzz on its own. I am sure whoever reads your comment shall be moved by its value. Thank you

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

Shared :)

Ali 🐝 Anani, Brand Ambassador @beBee

#12
As illuminating a comment as yours Sara Jacobovici is enough to lighten the darkness. With all honesty, you extracted the main points of the buzz. I am thrilled by your comment, Sara.

Sara Jacobovici

Sara Jacobovici

5 years ago #8

"To have a strategy with a vision is to have one which tells the business what to do in the absence of vision." Brilliant Ali Anani! This statement, in and of itself, can be a major cornerstone on which to build our business successfully. I also appreciate the concept of a "vision" that is "illuminating" and yet can be born "in the dark".

Ali 🐝 Anani, Brand Ambassador @beBee

#10
Beautiful insights CityVP Manjit and I found myself saying "using time differences to exist in two places at the same time". Sharp comment from a sharp mind, as always.

CityVP Manjit

CityVP Manjit

5 years ago #6

When I think of the advantage of darkness I think of the advantage of time. There is no advantage in being a workaholic and trying to put more time on the clock than there is, but we found a way to get our rest and take advantage of the darkness. It involved utilizing our connections with England. There is a five hour time difference between where we live in Canada and England. This meant if my brother made client contact in England, not only do we have 5 hours advantage on preparing the proposal but to the client's mind we were turning things around faster than their local clients. There is always temptation to think one can beat the clock, but we can win with time difference in our hand and seize upon that advantage our competitors darkness offers us. Of course we all can see the light in an electric age but the darkness we must fear most is our own lack of imagination.

Ali 🐝 Anani, Brand Ambassador @beBee

#8
Your example is fascinating Lisa Gallagher and really hits the nail on the head. I love comments that share experiences and with relevance to the post. Your comment is a perfect example of what I mean. Thank you

Lisa Gallagher

Lisa Gallagher

5 years ago #4

Superb anology using the birds at night time Ali Anani! I used the same pharmacy for 25 years. A new owner took over and he opened other pharmacies about 10 years after he purchased the pharmacy i loved. This pharmacy was family owned and the original owner went above and beyond for his customers. He treated everyone like family. The new Pharmacist followed in the original owners footsteps until he began to grow. He closed at 8 pm during the week, 4 pm on Saturdays and 2 pm on Sundays. This became an issue for me because my hours vary , so i switched pharmacies after 25 years. Maybe he should read your post before he loses even more customers.

Ali 🐝 Anani, Brand Ambassador @beBee

Thank you dear debasish majumder for writing an illuminating comment. Greatly appreciated

Ali 🐝 Anani, Brand Ambassador @beBee

I do appreciate your feedback and encouraging words Kimberly Lewis. You prompt me to go ahead wit two more buzzes and I am grateful to you.

Ali 🐝 Anani, Brand Ambassador @beBee

#1
Thank you Anees Zaidi and your comment is so comforting. First, I trust your judgement. Second, this post is to be followed by two posts and the three of them shall suggest a new frame for work. Now, if the first one is objectionable or questionable then I would not proceed with the two remaining buzzes. Now, I shall.

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