The Missing C in SCAMPER

The Missing C in SCAMPER

Countries that are multi-cultured are more creative than countries with few cultures. Individuals who live in several foreign countries are more creative than individuals who live in homeland. Marriages that have distant relatives are healthier than marriages between relatives.

I extend the above to ideas and say that marriages of ideas shall be healthier and more creative than marriages of familiar ideas. We need to generate ideas from distant fields that seem to be completely unrelated. Familiar ideas put us in the comfort zone and away from the edge of creativity.

One great tool for creating ideas is SCAMPER (image below).

7cec8867.jpg

These are not sequential steps; more they should be interacting as a network of possibilities. Not only say combine two different tools, but also may be followed by asking when I combine two tools what other possibilities emerge from the change of the familiar tools to unfamiliar ones through their combinations? For example, I combined social media tools with blue ocean strategy tools and new possibilities emerged. Likewise; I emerged business intelligence with blue ocean strategy.

While reviewing my previous publications I noticed the presentation that I wrote few years back. It is on β€œGetting the fish (ball) in the net”. The cover of the presentation is shown the image below:

d9f5f2df.jpg

This review resulted in a question in my mind if there is a missing C in the SCAMPER tool. You guessed it? It is the comparison tool. I am comparing here the hunting for fish with hunting for scoring goals in football. Is it better then to add a new C to SCAMPER and Make it SCCAMPER?

The new SCCAMPR will look like this:

a80ba8e0.jpg

I think that compare is missing from SCAMPER and should be added. The familiar thinking isn’t to compare orange with apples. The creative and unfamiliar thinking calls for their comparison.

One other aspect of my revised SCCAMPER is the need to see its components as a network where the eight elements should feedback to each other. That should help in in creating more foreign ideas that put us on the edge of creativity. Say, when you compare hunting for fish with that of scoring goals may extend to hunting for girls, birds and opportunities. This is a form of substitution. So, compare feedback to substitution. I shall expand on this idea in a forthcoming post.


thumb_up Relevant message Comment
Comments
Ali 🐝 Anani, Brand Ambassador @beBee

#11
I said before you are imaginative dear Fay Vietmeier and you are an initiator of "circles of creativity". I used c for compare because I was comparing hunting of fish and of goals.

Fay Vietmeier

Fay Vietmeier

1 year ago #9

@AliAnani~ As I read another "C" that could apply is "Coordinate" (although that may cross into other SCAMPER processes Not only is "SCCAMPER" for creativity & ideas ... I see it as a "C" circle of quality @CityVP 🐝 Manjit So true your insight: "like leadership, creative thinking is a practice" ... which brought to my mind this quote: "We are what we repeatedly do. Excellence, then is not an act ... but a habit" ~ (some attribute this to ) Aristotle I love MindTools (mentioned them in this post) "Human-sunflowers" https://www.bebee.com/producer/@fay-vietmeier-pennsylvania/hidden-assets-human-sunflowers

Ali 🐝 Anani, Brand Ambassador @beBee

This post has more than (3300) views thus far on LI. It is a good number on LI. However; this is my least liked and commented on posts on beBee. I wonder why with this post still trending on Twitter using #creativity. Maybe Javier \ud83d\udc1d beBee could offer an explanation. I am just curious to know why.

Ali 🐝 Anani, Brand Ambassador @beBee

Thank you Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador for your resharing the post.

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Yes, Mind Tools is a source of learning many business tools.I am familiar with it. "Creative leadership"= I think this field is worthy of searching into greater depths.

CityVP Manjit

CityVP Manjit

1 year ago #5

Found this SCAMPER technique interesting. At Mind Tools they show how much we overlook improving an existing product and service and they use SCAMPER in that context https://www.mindtools.com/pages/article/newCT_02.htm We get enamoured by original ideas rather than creative thinking about things that have already been created and in the process forget that like leadership, creative thinking is a practice.

Ali 🐝 Anani, Brand Ambassador @beBee

#5
Dear Debasish Majumder- your support is greatly acknowledged. Thank you

Debasish Majumder

Debasish Majumder

1 year ago #3

lovely buzz sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! enjoyed read and shared. thank you for the buzz sir.

Ali 🐝 Anani, Brand Ambassador @beBee

#2
DearOswaldo Enrique Diaz Delgado- you asked "In the complexity of human behavior: individual law (LAWS) are different from collective laws?" My answer is in complex systems this is the case. The collective behavior is more than the summation of the efforts of the parts. What emerges from interacting individual efforts due to the feedback effects may lead to the emergence of unpredictable behaviors. These are intrinsic characteristics of complex systems. The give you a "free ride".

Ali 🐝 Anani, Brand Ambassador @beBee

#1
Oswaldo Enrique Diaz Delgado= your writing "...for every analysis, process and purpose there is an elementary reason for the logic in its proper ranges of applications". I womder how creative ideas emerge from the edge of chaos where logic is absent.

More articles from Ali 🐝 Anani, Brand Ambassador @beBee

View blog