The One Line Detector

The One Line Detector

I recall my publishing a presentation titled "New profiling approach for employees" in which I addressed the issue of deriving some revealing information about employees by asking one same question. I wished here to try a similar approach by analyzing the content of one or sentences and what they would reveal about the author.

The idea occurred to me while reading a recent buzz by the distinctive writer Gert Scholtz titled "Wits 0n Writing". This masterpiece buzz invoked the idea to try to read "something" about the author. I know one line isn't enough and so I wanted to compare my conclusions with my overall impressions about the author. Sometimes one line may say more than we would think.

To satisfy my curiosity I selected lines that have less than twenty words. This is condition that the analysis site dictates. So, I couldn't include quotes such as that of Milos Djukic because it exceeded the limit. One other reason for selecting certain quotes from the buzz was the degree I am informed about the author. Do the conclusions from one line conform to my overall impressions about the author? A third element is the presence of an interesting element in the quote such as "A good novel tells us the truth about its hero, but a bad novel tells us the truth about its author. – Gilbert K. Chesterton". Will one line tell what a novel tells? One other example is the quote of William Zinsser in which he says "Hard writing makes easy reading". Easy writing makes hard reading". Using the contrasts of hard and soft makes the line interesting to read.

I treated the selected quotes as if they were a title for a marketing line for education. For this purpose I used the Headline Analyzer to analyze the content. The analysis measures the line if it is intellectual, spiritual, and empathetic or combination of two or the three of them.

Below are my overall impressions of selected quotes.

Hard writing makes easy reading by William Zinsser- scored 60% intellectual.

An autobiography usually reveals nothing bad about its writer except his memory by Franklin Jones-scored 66% intellectual.

You’re not writing to show how much you know. You’re writing to interest your audience by Robert Cormack- scored 40% empathetic. This is an interesting result as there are few authors, who come under this category,

The universe is made of stories, not of atoms by Muriel Rukeyser- scored 33% Intellectual, empathetic and spiritual. This is a rare score and reflects uniqueness.

Stories shape both those who tell them and those who are themselves shaped by the storytellers by Javier beBee scored 31% on both intellectual and empathetic. This is wonderful to combine both. Intellectualism with empathy isn't a common breed.

If you can’t annoy somebody, there’s little point in writing by Kingsley Amis scored 40% and falls again under the three categories. This is a powerfully-written line.

What I want to do is make people laugh so they see things seriously William Zinsser scored 43% intellectually. This line is appealing to me because of the contrast of laughing and being serious. Laughing creates seriousness. I expected this line to score more. But expectation fails us sometimes.

There are three rules for writing a novel. Unfortunately, no one knows what they are by W. Somerset Maugham scored 47% empathetic. This score amazed me because I also expected it to fall under intellectual. My expectations failed me.

Writing touches the hearts and minds of its readers by Sara Jacobovici scored 22% on both intellectual and empathetic. I know Sara Is a rare breed. I shall not be surprised that she score on all categories had I selected a different line from hers.

There are quotes in Gert's buzz that scored much below my expectations. All I can say here that we have an approximate guideline to improve the content of the attraction of what we write. Is this worthy? I hope to read your feedback.



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Ali 🐝 Anani, Brand Ambassador @beBee

#35
And I "Trust Your Senses" Deb\ud83d\udc1d Lange, Brand Ambassador @beBee

Ali 🐝 Anani, Brand Ambassador @beBee

#33
Thank you dear Deb\ud83d\udc1d Lange, Brand Ambassador @beBee who wrote that knowledge is one of our senses. By feeding our knowledge we feed our senses. I had an Arabic editor in the office who was a master in editing. One day he slipped two grammar mistakes. I talked to him and found out that he had no control of grammar except for his senses. Whenever he wrote something that it didn't make sense to him he changed it. His senses were very high, but knowledge was almost nil. Amazing yes, but sometimes we need our knowledge just to enrich our senses. In English you say, Had before before and had after after. Sometimes my senses fail me, but going back to this rule and my knowledge of it help me.

Louise Smith

Louise Smith

4 years ago #27

#12
"The content is very good for a hypnosis script. I hope you do not mind, I would like to use it as such." It wouldn't be published anywhere Ali Anani, Brand Ambassador @beBee. Maybe just in my notes. But if it is I will let you know and credit you.

John Rylance

John Rylance

4 years ago #26

I notice that you missed out that Arte would pause then add "but stupid". Exit to canned laughter. #30

Jerry Fletcher

Jerry Fletcher

4 years ago #25

#27
Thanks Ali. As Arte Johnson used to say on Laugh In, "Very interesting!"

Ali 🐝 Anani, Brand Ambassador @beBee

#28
If I take your "golden lines" as an example I am afraid many people would envy you CityVP \ud83d\udc1d Manjit. Your lines have meaning and appeal to the mind and heart.

CityVP Manjit

CityVP Manjit

4 years ago #23

I checked out http://www.aminstitute.com/cgi-bin/headline.cgi and ran some headlines through it. Does provoke thinking about how we go about creating a headline for attracting interest. The one line power that is absolute is that which is packed with meaning. Sometimes it is just one memorable line in a sea of average, but really bright people can summarize thought to the quintessential point. That this site is a marketing sight speaks to the one-line world we have inherited and values this.

Ali 🐝 Anani, Brand Ambassador @beBee

Jerry Fletcher- You are spot on, Jerry. I tried the same using different titles for one of my presentations and which one to use. Here is the link: https://www.slideshare.net/hudali15/juicy-titles-do-not-lose-readers The effort is worthy.

Jerry Fletcher

Jerry Fletcher

4 years ago #21

Ali, Thanks for bringing the headline analyzer to my attention. I ran several headlines through it that I have track records on and do not completely agree with the findings as the supreme test of any headline is whether the reader stays with you and then takes the desired action. However, one headline that generated so much demand for the product that capacity had to be tripled proved a winner in the analyzer as well. I think it might be an interesting way to refine a selection of headlines and will try that over the next month or so.

Jerry Fletcher

Jerry Fletcher

4 years ago #20

Ali, Thanks for bringing the headline analyzer to my attention. I ran several headlines through it that I have track records on and do not completely agree with the findings as the supreme test of any headline is whether the reader stays with you and then takes the desired action. However, one headline that generated so much demand for the product that capacity had to be tripled proved a winner in the analyzer as well. I think it might be an interesting way to refine a selection of headlines and will try that over the next month or so.

Jerry Fletcher

Jerry Fletcher

4 years ago #19

Ali, Thanks for bringing the headline analyzer to my attention. I ran several headlines through it that I have track records on and do not completely agree with the findings as the supreme test of any headline is whether the reader stays with you and then takes the desired action. However, one headline that generated so much demand for the product that capacity had to be tripled proved a winner in the analyzer as well. I think it might be an interesting way to refine aselction of headlines and will try that over the next month or so.

Jerry Fletcher

Jerry Fletcher

4 years ago #18

Ali, Thanks for bringing the headline analyzer to my attention. I ran several headlines through it that I have track records on and do not completely agree with the findings as the supreme test of any headline is whether the reader stays with you and then takes the desired action. However, one headline that generated so much demand for the product that capacity had to be tripled proved a winner in the analyzer as well. I think it might be an interesting way to refine a selection of headlines and will try that over the next month or so.

Ali 🐝 Anani, Brand Ambassador @beBee

#19
You know that you convinced me to write this buzz Gert Scholtz. Thank you for observing that 25% score is acceptable and that having mixed writing of intellectual, empathic and spiritual may score less.

Ali 🐝 Anani, Brand Ambassador @beBee

#18
I meant it- to share information as a prime objective of writing this buzz. Thank you too for your generous words Sara Jacobovici

Ali 🐝 Anani, Brand Ambassador @beBee

#17
I don't disagree with you dear @Fatima Williams. The clarity of writing and making what we write understable requires different set of tools. For me, I care foremost to improve my understanding through the process of writing. In addition, if I can also make my buzz more attractive then this is a bonus.

Gert Scholtz

Gert Scholtz

4 years ago #14

Ali Anani, Brand Ambassador @beBee This is really interesting Ali. I looked at the site and saw a score of 30% is actually a high score. Ultimately the site analysis might be too generic - good headlines depends much on the reading audience and type of piece in my view. Thank you for an interesting buzz and for the mention!

Sara Jacobovici

Sara Jacobovici

4 years ago #13

#1
Thank you for the mention (and generous words) Ali Anani, Brand Ambassador @beBee. You have a diverse set of tools to look at what is potentially more successful. Thank you for sharing this information.

🐝 Fatima G. Williams

🐝 Fatima G. Williams

4 years ago #12

Improve the content of the attraction of what we write. Quite an interesting analysis Ali Anani, Brand Ambassador @beBeeanani Do these analysis take into consideration the message the writing intended to deliver. Attraction and understanding fall under two different categories. If attraction is the cruz understanding may or may not be achieved but forgive me I may be wrong I am more concerned with authenticity with understanding in writing than attraction with understanding. I don't know if I’m on the same page here. You talk about intellectual, spiritual, and empathetic. Which catergory does authenticity and understanding fall under. I’m quite confused with this analysis.

Ali 🐝 Anani, Brand Ambassador @beBee

I need to collect few lines of your buzzes and put them in a certain format before being able to do the intended analysis dear Tausif Mundrawala. I need some time and I appreciate your patience my friend.

Ali 🐝 Anani, Brand Ambassador @beBee

#11
No matter what business we are in Louise Smith we all need to communicate. We are all somehow in marketing. When an author writes a buzz and tags other people to it for whatever reason then the author is promoting his/her buzz. We can still market our products in an honorable way. Yes, for me the main motivation I have in writing is to enjoy what I love. However; getting feedback is an extremely valuable bonus. I don't write on politics, sex and many other areas that may promote my stuff. However;; what not have some attractive fragrance to your stuff to attract bees? I wish you success in your life.

Ali 🐝 Anani, Brand Ambassador @beBee

#8
You are most welcome to use my slideshare presentation Louise Smith. Go ahead and if you publish what you write then please tag me. I shall write a buzz on selected authors as per your wish and Tausif Mundrawala. Thank you for your good words

Louise Smith

Louise Smith

4 years ago #8

Again Ali Anani, Brand Ambassador @beBee It's very hard for me to decide the worth as I have no marketing/ PR/ advertising/ sales background. Although I have taught an advertising subject in high school. I watch the ABC National TV as I can't bear the ads of commercial stations. When watching something like the Olympics, I constantly mute the ads if it's on a commercial channel or record it and watch it later skipping the ads. I do have common sense but it's not a good match with marketing. So I find the concept of marketing very difficult to endure. As a psychologist, there are some rules about how I am allowed to advertise e.g. I am not allowed to - use Testimonials to promote my business - to make unrealistic claims about my service (e.g. guaranteeing improved outcomes) - to claim that my service is better than another health professional’s service. But I am trying lower my sensibilities to learn about social media/digital marketing even if it's just an experiment. I would like to do online counselling so I can travel the world and work at the same time. Who knows maybe someday we will meet f2f ! regards Louise

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Believe me dear Harvey Lloyd that your line " I don't think my efforts were outside the realm of normal probabilities of success, but i did need a way to better understand how to communicate with unknown personalities" moved every muscle of my heart. Sometimes I ask myself if I communicate with self correctly? If it is difficult to communicate with self then surely it is more difficult to deal with unknown people in short periods of time. Sometimes I ask myself the following. It is simple rules that mostly lead to complexity. So, the complex human being may be better understood using simple approaches. This is what I tried to do in this buzz. It is in a way a means to attract comments like yours that help me discover more and know more. I thank you for the link.

Ali 🐝 Anani, Brand Ambassador @beBee

#6
Thank you dear @debasish for your sweet comment and sharing of the buzz

Louise Smith

Louise Smith

4 years ago #5

Dear Ali Anani, Brand Ambassador @beBee I really liked you slide share with the car metaphor. The content is very good for a hypnosis script. I hope you do not mind, I would like to use it as such. I tried analysing some of my lines before I read to the end of the buzz. Sometimes I am impatient ! I wonder if you can guess which categories were most common for me? Probably more time is needed working with numerous samples to get a better understanding/ guess at what each bee's buzz line will bee. Also it would be good to look at the "algorithms" to see if you agree with the programs classifications and integrity. It would be good if there was a program that could analyse a complete buzz ! It is quite fun though ! In reseach surveys and psychology multiple choice exams, there are often the same questions written in a positive and a negative way to see if the participant is consistent or guessing/lying. Probably other disciplines do the same?

Harvey Lloyd

Harvey Lloyd

4 years ago #4

In a previous life i was always found at the table of potential clients and the need in a very short period of time convince them our firm was what they needed. I don't think my efforts were outside the realm of normal probabilities of success, but i did need a way to better understand how to communicate with unknown personalities. I found many presentations about personalities that gave indicators of the inner workings of the people we meet. I settled on the work of Jung and the Meyers Briggs personalities. Your single question review or headline in this case is not quite enough information to develop a view but does begin the process of reviewing an authors intent. Our personalities are the natural flow of who we are. Brief moments in time we can paddle against the personality but the effort is unsustainable and the true you is always revealed. http://www.humanmetrics.com/cgi-win/jtypes2.asp This is the website where you can learn your letter designations and is an interesting read once you have them. This helped me many years ago in trying to understand the form of communications a potential client needed. Or to use your words, the "profile" of their hearing.

Ali 🐝 Anani, Brand Ambassador @beBee

#2
Thank you dear Tausif Mundrawala. I want to tell you that I developed a method using neuroscience as well for measuring the quality of writing. The software company that developed the software for other purposes highlights my work on her website under the User Experience section. Here is the link: http://neuroxl.com/users-experience/index.htm I promise you to analyze your writing in due time and using this method besides others in appreciation of your good words about me .

Ali 🐝 Anani, Brand Ambassador @beBee

#2
Thank you dear Tausif Mundrawala. I want to tell you that I developed a method using neuroscience as well for measuring the quality of writing. The software company that developed the software for other purposes highlights my work her website under the User Experience section. Here is the link: http://neuroxl.com/users-experience/index.htm I promise you to analyze your writing in due time and using this method besides others in appreciation of your good words about me .

Ali 🐝 Anani, Brand Ambassador @beBee

Javier \ud83d\udc1d beBee- you are mentioned in this buzz. Gert this is in response to your last buzz.

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