The Social Network of Effects

The Social Network of Effects

The scenario- two customers walk into a restaurant. One leaves happily. The other has lots of complaints about service, quality of food, friendliness of staff and high pricing of insufficient food.

The complainer makes loud voices. He starts complaining on social media and directly to his friends. They in turn do the same. The snowballing effect starts.

The happy customer is less active. He reports his satisfaction on one social media platform and too few friends.
The accumulation effect starts. A considerable group of people standing by the complainer. A much smaller group caring for the happy customer. The polarizing effect starts. Following the stage of the Polarizing Effect comes the crowdedness effect in the big group. In some big groups some people feel neglected. The negligence effect initiates. The neglected individuals leave.

Here the dynamics become entangled whereby many forces operate. The big group attracts more members because people feel safer and wiser when they join bigger groups. It is what I call β€œThe Grocery Effect” in operation. If there are two neighboring grocery shops one is crowded and the other is almost empty, which one would you buy from? Convenience would prompt you to go to the less crowded one. But then why is it almost empty? Why don’t other people go for their comfort as well? Most likely this shop is more expensive, or the customer isn’t well-received. Follow the crowd again and buy from the crowded one.

People in the large group may divert their attention to more important issues. The substitution effect starts. These people leak out of the group together with the members who feel neglected or unable to move freely in the crowded space. Other people develop different attitude to a rising issue have different perspectives now. They decide to leave the group and initiate a new group. Other people leave because of the ClichΓ© Effect. They keep hearing the same words and feel bored. They leave and may join a new hive or group. Other members of the group may leave because of theΒ Dunning–Kruger effect. Low-ability people tend to over-estimate their ability because of their association with able people. The association effect prompts some members to join friends for they have been together for some time. If not, the feelings of betrayal may prevail leading to strong repellence between them.

The social media has produced a network of effects. I tried to summarize them in the background image of this buzz. Are these emerging effects? One example our tendencies to do a favor or action for a person who would not have the same level of tendency to return favor. You like an author and like his/her buzz. You are more ready now to like more of his buzzes. This is known as the Ben Franklin effect.
You may have noticed that in exchanging discussions with others that you ended holding up the opinion of the person that you were trying to convince. This kind of β€œreverse results” is known as the boomerang effect.Β Β 

This applies to the dynamics of hives a well. A person may initiate a new hive group. I wonder if the Founder Effect would initiate as well. A founder effect occurs when a new colony is started by a few members of the original population. This small population size means that the colony may have:

Β· Reduced genetic variation from the original population.

Β· A non-random sample of the genes in the original population

Will having very specialized hives lead to genetic variations of the groups as well?

Social networks have very complex dynamics and trying to predict the future is like trying to paint an airplane while on flight.

I dedicate this buzz to Purnima MenonΒ  who has been so kind and appreciative of my late buzzes.


"
thumb_up Relevant message Comment
Comments
Ali 🐝 Anani, Brand Ambassador @beBee

#72
- I stary my reply from where you ended your splendid comment. Studiies havvve shown that unhap]y and churned customers become the most loyal if they are won back. To reverse the thinking of those customers isn't easy but, as youvsuggested, if a company can do that then a hard battle is won. I fully concur with your comment.

Ali 🐝 Anani, Brand Ambassador @beBee

#70
thank you Lada \ud83c\udfe1 Prkic. I might explore the reaction vessel in more depth. Your comments encourages me to do so

Lada 🏑 Prkic

Lada 🏑 Prkic

3 years ago #67

#69
Interesting comparison of social medium with a reaction vessel (pot). To understand the behaviour of so many reactants in the vessel requires knowledge and dedication which you possess. I am just an occasional user of social media and an independent observer. :-)

Ali 🐝 Anani, Brand Ambassador @beBee

#68
Thank you dear Lada \ud83c\udfe1 Prkic for your beautiful comment. You are right, and some of these social effects may be noticed on beBee. After all, it is a societal platform. You do understand my intention of publishing this buzz. There are so many factors in play, and trying to understand fully what goes on is not an easy task. However; we may notice the emerging of few phenomena and you highlighted two of them. I feel sometimes we are in a reaction pot. To predict the output with only two reactants in the pot can be straightforward. But, what if we have twenty nine reactants in the pot? I chose 29 because the graph as 29 social phenomena. Can we predict? At least I can predict your good mind will help us understand more.

Lada 🏑 Prkic

Lada 🏑 Prkic

3 years ago #65

Dear Ali, I started reading your post by studying the title diagram. I have to commend your effort for making such a complex diagram. Some of the effects, such as the Ringelmann Effect, I found very applicable in explaining activities inside the large beBee groups. All effects show that human social behaviour is such a complex and unpredictable variable. It is particularly interesting to follow the flow of users on beBee. People come and go. Once ardent supporters of some people and very active users, suddenly vanished as if they've never been on the network. Some other suddenly have become strong supporters and, in a way, blind followers demonstrating the Ben Franklin "method" of social networking. I would like to have time to identify the presence of these effects in the behaviour of my followers (including mine). It would be a very interesting project. :-)

Ali 🐝 Anani, Brand Ambassador @beBee

#66
I am so glad you stopped here to write a great comment Geoff Hudson-Searle. You raisee so many important issues. Social competency and the "third wheel" as new competitor to the social fabric. I shall not be surprised to have new need by the name of smsrtphone competency. I have noticed that some people are so busy with their smart phones to the extent that if they were on the same escalator with Bill Gates they shall not notice him. Social distraction is an emeging phenomena. We used to say that there is no better substitute to face-to-face meetings. Now I wonder the validity of this. Disruption of the social structure is obvious.

Geoff Hudson-Searle

Geoff Hudson-Searle

3 years ago #63

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee thank you for mentioning this buzz, you may be aware that this is one of my push buttons and a subject that I am hugely passionate about. If you are emotionally attached to your smartphone and rely on it every waking minute, it will harm your relationships – I find most accidents happen with people texting when they walk, not to mention what happens when you are in their line of the street. The new education for humans is how to avoid being knocked over by the person texting on their smartphone. So how does social media affect interaction in our society? Will face-to-face communication ultimately diminish because of these new social technologies? These questions are ones that many researchers have found extremely intriguing since the advent and popularisation of social media in the last decade. Within this topic, social competency is an important ideal that most people strive towards, but there is evidence to support the claims that social media is actually harming people’s ability to interact competently in an offline setting. Psychologists claim that increasing numbers of people in long-term partnerships are having to compete with their partner’s smartphone for attention, making it the β€˜third wheel’ in their relationship. While technology has allowed us some means of social connection that would have never been possible before, and has allowed us to maintain long-distance friendships that would have otherwise probably fallen by the wayside, the fact remains that it is causing us to spread ourselves too thin, as well as slowly ruining the quality of social interaction that we all need as human beings.

Ali 🐝 Anani, Brand Ambassador @beBee

#61
I am sure you shall enjoy yor investigation Brian McKenzie

Ali 🐝 Anani, Brand Ambassador @beBee

29 social media effects discussed in a story format with real life examples

Ali 🐝 Anani, Brand Ambassador @beBee

#61
yesBrian Noe. You shall enjoy your investigation

Ali 🐝 Anani, Brand Ambassador @beBee

#60
and you me as well Jerry Fletcher

Harvey Lloyd

Harvey Lloyd

3 years ago #58

#59
sometimes a couple shots of tequila stir the synapses. Que me when u get the answer

Jerry Fletcher

Jerry Fletcher

3 years ago #57

#51
Harvey, I'll keep that in mind. I still haven't figured out a simpler way to diagram what Ali was getting at. But the little grey cells are stirring...

Ali 🐝 Anani, Brand Ambassador @beBee

#57
dear friend- I received your "dopamine hit". It hits with me on how you root all effects to the release of dopamine in ourbrains. Certainly a point to consider.

Ali 🐝 Anani, Brand Ambassador @beBee

#49
Harvey Lloyd- /ou bring an important issue that is a buzz on its own. "We often forget that training is not only for knowledge, but also emphasizes what is important". People have access to many resources of free and ppaid training material over the internet. So much information that the face-face training has to offer training on how to identify important material. The role of training has changed and repeating what is readily available is no more the objective of training.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #54

#49
Again, this is an idea you have given me more than once and great methodology! Everyone should do this (tailored to your type of business): 'Assume you are the manager of ten wait staff. Write a statement that describes success in a very tangible way. While you mentor quote it often, model it and watch how staff focus.'

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #53

#48
Wise advice Harvey Lloyd, 'Stopping a judgement wave that is coupled with agitation and i he do of misunderstood products or services will always look like a cover up. There is but one way to stop the wave, make the customer the spokesperson in the judgement removal.' Food means a faster turnaround, so the problem (if there is one) is a least immediate!

Ali 🐝 Anani, Brand Ambassador @beBee

#52
this time I shall sway alittle from my normal way of responding dear . You are the guest to dinner or to my restaurant. As much as it is my duty to serve you as a guest first and the guest is not supposed to pay for her meal. I know that in advance and srill. I should serve you to my best and according to your wish. Sometimes the guest has to pay afterwards like a guest in a restaurant. Having served her at our best she will pay with gratitude. Youpaid me in gratitude and left a good tip for me- to keep trying harder.. You are a wonderful guest and full of great gestures dear Fatima.

🐝 Fatima G. Williams

🐝 Fatima G. Williams

3 years ago #51

Dear Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I thoroughly enjoyed reading your brilliant analysis of social media within the negative and positive framework. It is interesting to read that there are so many effects on the social network. You are indeed a social scientist and reading your articles is like a dinner platter filled with everything we need for social media meal. I think the complexity of social media makes it even more interesting, unpredictable and intriguing. That's why the power is still in the customer's hands otherwise we would have been taken for a ride long ago. The customer is the king until the end of time, he may be foolish and misguided to make wrong decisions but it is the experiences that will determine the birth or death of a customer.

Harvey Lloyd

Harvey Lloyd

3 years ago #50

Thanks Jerry Fletcher i am not sure what the truth question is that you have but would be interested if you post so tag me when you post. In my early years i was a sales sponge. I new nothing. I came across the analogy given in a book or magazine i believe. Flipping bad customers create evangelist for your brand. You cant flip them all but over time you can really create a sales force of evangelist for free.

Ali 🐝 Anani, Brand Ambassador @beBee

#48
to my knowledge David Navarro L\u00f3pez

Harvey Lloyd

Harvey Lloyd

3 years ago #48

#20
Lisa Vanderburg all humans do one thing, they project. I am taking liberty with the true definition here. But projection is that bacuase you like ketchup on your fries that i do too. Projection is the opposite of seek first to understand then to be understood, Steven Covey The amazing thing is we project, everybody loves ketchup, and get offended when the projection is wrong. In training staff it is critical to have them understand that they need to listen, evaluate and then sell. No projecting. We often forget that training is not only for knowledge, but also emphasizes what is important. If all you talk about is knowledge, rules and what failure is, how will someone know what you think success would even look like. Assume you are the manager of ten wait staff. Write a statement that describes success in a very tangible way. WHile you mentor qoute it often, model it and watch how staff focus. We know customer service issues will show up, training to handle it upfront while the customer is within the sales envelope is the best place to work. This way we dont have to undo the judgement wave.

Harvey Lloyd

Harvey Lloyd

3 years ago #47

#20
Lisa Vanderburg, if i am understanding the question correctly i would answer with the following. Customer service has two sides, that which is provided upfront, sales, and then there is customer service after the sale. Each of these are different animals altogether. My commentary was pointing towards the sale and during the sale process. In this area even bad employees can be trained to be better in this setting. Once we are inside the after sale process whether technical or complaint the major issue is now the customer has bought into the negative process. More than likely this process started with seeking other opinions and melted into a very heavy judgement statement. You now have the original sales processs that failed coupled with a negative wave. This is a tough spot to be in. Stopping a judgement wave that is coupled with agitation and i he do of misunderstood products or services will always look like a cover up. There is but one way to stop the wave, make the customer the spokesperson in the judgement removal. Not enough words in this comment section to cover that process, so lets focus on the upfront training and focus of management, before the sale.

Debasish Majumder

Debasish Majumder

3 years ago #46

#46
you have lovely sense of humor too sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! simply an admirable persona. that is why you are affable to myriad sir.

Ali 🐝 Anani, Brand Ambassador @beBee

#45
thank you dear Debasish Majumder. You are so kind and generous. Next time I need a recommendation letter I shall know who to request.

Debasish Majumder

Debasish Majumder

3 years ago #44

social scientist is the title perhaps rightly coined by Savvy Ray, but, i think you are a scientist of manifold discipline and social stature, primarily devised by human beings cannot hinder you from making a prolific observation of your reflections which enable us to enrich a lot sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee. you are a scientist endowed by nature and the contradictions you confront with the society eventually engender unique articles which facilitate us a lot to understand society as well nature. Great endeavor of your are boon to us sir. thank you very much for continuously sharing your exquisite insights.

Ali 🐝 Anani, Brand Ambassador @beBee

#42
thank you dear Louise Smith. I try my best to make a chart understandable for me so that it may be understood by the reader. The simplicity that explains is my joy.

Ali 🐝 Anani, Brand Ambassador @beBee

#41
surely you add to the reasoning of explaining the complexity of socoal behavior Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador suggested. I am way behind deserving it.

Louise Smith

Louise Smith

3 years ago #41

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee You're diagrams or charts are always so AMAZING !

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

People like fulfillment, whether they follow, leave or start their own group. The idea of the hives is for people to find others with common interests. If what we are seeking isn't within our scope, we go elsewhere and/or start our own group. I can see people forming new groups in anything we encounter. On the other hand, there are those that are fulfilled by following. Humans are complex as individuals and in groups, even more so. Useful buzz Ali \ud83d\udc1d Anani, Brand Ambassador @beBee, The Social Scientist of beBee.

Jerry Fletcher

Jerry Fletcher

3 years ago #39

#39
Ali, I liked it but as I said, it made me think. Thanks in addition to Harvey Lloyd JLF

Ali 🐝 Anani, Brand Ambassador @beBee

#37
thank you Jerry Fletcher. I hope you find a way to figure out the graphic you look for. The idea of the buzz struck me while asleep. I invite Harvey Lloyd to read your comment because you tagged him. I sincerely hope that you liked the buzz.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #37

I know. I sound like a sycophant. It's worth it: Javier \ud83d\udc1d beBee '

Jerry Fletcher

Jerry Fletcher

3 years ago #36

Ali, I wish you hadn't done this. Now my mind is awash with trying to figure out how to convey a very complicated truth graphically. Mucho thanks to Harvey Lloyd for his comments that help me find a way through the vast amounts of data. Perhaps I'll write about it from a marketing perspective in one of my Another Slant articles

Ali 🐝 Anani, Brand Ambassador @beBee

#34
no dear Lisa Vanderburg about neuro science because he simplifies the topic with real life examples. Others put me off. I respect your interests and when I write on a topic that falls beyond your interest I know you can capture it. You are my litmus test for communicating well or poorly.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #34

See #34: Deb\ud83d\udc1d Lange, Brand Ambassador @beBee

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #33

I need to call in some peeps so: A: They can laugh at my joke. B: Ali \ud83d\udc1d Anani, Brand Ambassador @beBee

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #32

#32
well, my boys didn't think that far even though I'm fairly sure they'd seen all our cats washing themselves. No sponges were mistreated in any way (or even used); it was an equal-opportunity vessel. This was because they confronted me one day with a box of baby teeth and a look of betrayed. 'What?...you got paid?..' didn't cut it. That's when I knew I'd have to get more inventive.....

Ali 🐝 Anani, Brand Ambassador @beBee

#30
self-cleaning and so what is the need for the sponge?!!!

Ali 🐝 Anani, Brand Ambassador @beBee

#21
your sponge must have a high absorbtion capacity value Lisa Vanderburg

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #29

#26
haha....the cat was self-cleaning :)

Ali 🐝 Anani, Brand Ambassador @beBee

#23
you are spot on dearvSara Jacobovici. If we study the bifurcation curve we find that a pattern emerges upon disrupting the previous pattern. The rate of disruption increases with time and so it takes lesser times for new patterns to emerge. Great thinking on your part. I thank you for ykour compliment. I shall try to deflate my pride before it bifurcates into an unpredictable pattern.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #27

#23
An excellent point, sweet Sara Jacobovici; the entrepreneur or innovator! I agree with you and the lovely Savvy Raj...if the hat fits and all.. :)

Ali 🐝 Anani, Brand Ambassador @beBee

#22
thank you dear Savvy Raj and you cap me with the title. Truly I ennoy the most applying science to the study of human behavior. I am glad that you find the buzz useful

Ali 🐝 Anani, Brand Ambassador @beBee

#21
your sponhe must have a high absorbtion capacity value Lisa Vanderburg

Ali 🐝 Anani, Brand Ambassador @beBee

#20
I am like you fear Lisa Vanderburg

Ali 🐝 Anani, Brand Ambassador @beBee

#19
these women should have realized sshe was Lisa Vanderburg they were dealing with.

Sara Jacobovici

Sara Jacobovici

3 years ago #22

I like Savvy Raj. In addition to everything you are already, the title of Social Scientist is very appropriate. Your buzz, Dr. Ali, is another great example of what a great observer you are of human nature. But I have to admit, I didn't realize how many rules exist about our behaviours and their patterns. It's true enough that we can follow a trend of behaviours and predict their outcome; reflected in our terminology such as "mass consumption". But what makes things interesting is that every once in a while, someone will break out of that pattern and we experience, what I consider, the thrill of a new formation. Then, of course, out of that follows the the more predictable patterns. This is why innovators, not just in terms of products, but perspective and vision, are so crucial. It is from these innovators that the more significant fractal patterns emerge.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #21

#13
haha....I developed the perfect way of keeping my kids from using some container I don't want them to use; I wrote 'CAT BUM SPONGE' on it :)

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #20

#10
Bingo; the staff! I expect in almost ALL business, this is the 'make or break' of it; I'm certain Geoff Hudson-Searle, 'The effects form their networks and become very difficult to deal with.' Does Harvey have the answer?

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #19

#7
Couldn't agree more Harvey Lloyd about the restaurant business. Good restaurateurs know what their punters individually want and act accordingly; therein lies their success. That said, we did a couple of years of breakfasts as well in the US - never again! I remember being summoned by a couple of ladies from NY who were bitchin' about their fried eggs not being hard enough. I knew what they wanted, so I said, 'gimme your fork'. One did, and I stabbed it into the yolk - it stood upright. They came back every day after. That said, I would behave differently or naturally comply to the customer is always right (they are), but I knew what these women wanted :)

Ali 🐝 Anani, Brand Ambassador @beBee

#17
You are so sure of yourself to drive out of the crowd. You know dear Lisa Vanderburg what they would say.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #17

#6
People are fickle as consumers, in relationships, in mentality, in business, and socially.#5 I was most interested by Proma \ud83d\udc1d Nautiyal, which was absolutely tragic. My instinct would always drive me away from the crowd.

Ali 🐝 Anani, Brand Ambassador @beBee

#15
Your opinion of this particular buzz is of immense value to me dear Lisa Vanderburg. I wanted to be sure that the buzz is understandable for people who are not very inclined to technology or graphics. Your comment relieved me for it shows your high understanding of the buzz. I imagine social media as a theater. The players are the different effects. It is not so easy to describe the play because of multiple interactions and feedback. I am relieved as my joy is to communicate this challenging topic in a clear way.

Lisa Vanderburg L

Lisa Vanderburg

3 years ago #15

You have an uncanny ability to put your highly-intuitive and complex observations of our really quite chaotic behavior into a very disciplined verbal order - so admire that Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! And I GET it!! I was never a pack-animal for a little bit of every effect you describe, but I understand and have observed them, particularly on social media. These, as you rightly say, are emerging effects. I'm a Ben Franklin I think...so long as I'm not a Boomerang (unless it's for beg-to-differ reasons). Absolutely brilliant!

Ali 🐝 Anani, Brand Ambassador @beBee

#13
yes, focusing on what you want is the approach. i am reading your comments with immense joy Harvey Lloyd. Simple, but effective. You explained thoroughly why.

Harvey Lloyd

Harvey Lloyd

3 years ago #13

#12
Preach about what you want, not about what you don't. Humans know instinctively what works and what doesn't. WIth mentoring we can show boundaries. An innovative company came up with a stick on mosquito picture to attach to urinals so that males would focus the aim. This was an innovative answer to smells and corrosion of steel stall walls. Weird analogy but i can tie it together. If we give rules of what we don't want, what is our focus of aim? If we give the team empowering conversation about what we do want, what is the focus of aim? Humans instinctively look at what you tell them is important. If not doing it wrong is the focus, then they will endeavour to not do it wrong. If you tell them to seek customer satisfaction and the rewards, then this is what they will believe is important.

Ali 🐝 Anani, Brand Ambassador @beBee

#11
Even though you apply your comment to restaurants staff, in reality it is extensible to all businesses and upper management at all levels. I mean this "I recognised that management gave customer service authority to its team members, instead of rules of what they couldn't do". The effects form their networks and become very difficult to deal with. The best approach is eliminating the root of the problem. That is why I find your comment of such high value. Honestly, it is an idea for a great book on management.

Harvey Lloyd

Harvey Lloyd

3 years ago #11

#10
Continuing with your line of thought of the restaurant. I have been to restaurants where the wait staff performed as to be expected and then where wait staff performed well above. If i didn't finish the plate they would inquire if the food was acceptable. If i had an issue they would offer to take it off the bill. Most of my issues revolve around trying something new. I just didn't like it. So i don't take them up on their offer. I recognised that management gave customer service authority to its team members, instead of rules of what they couldn't do. The atmosphere is totally different. Your thoughts in today's world of instant news through social media can be devastating on a startup. Owners would be wise to insure that staff have a specific latitude in providing customer service. Secondarily they should be monitoring new employees within their engagement and mentor them.

Ali 🐝 Anani, Brand Ambassador @beBee

#9
Love your simple formula. I wonder a people tend to have wider coverage of their complaints over the internet if the ratio of 1 dissatisfied customer is equal to five satisfied ones. However; I love the simplicity of your formula Harvey Lloyd. More, the great lessons that become evident from its simple calculations. Great insights yours are as always.

Harvey Lloyd

Harvey Lloyd

3 years ago #9

If we use the scale of: 1 bad experience means loss of 20 new customers and 1 great experience equals 4 new customers. We can see the death spiral. I have reduced a complex algorithm to a simple formula but it is stated this way for brevity. We are netting a negative 80 customers per 100. (20x20=400 minus 80x4=320) Again very simple observation. So handling the 20% who require more diverse service would net you 4 new customers instead of the loss of 20. This would require some training of staff to at least one standard deviation off the streamlined presentation and you could increase the 80 to possibly 90% or even 95%. Totally changing the spiral from down to up. I have also found that complex customers who seem to be outside of proper service being rendered, if you can perform, tend to recommend you to a higher profit customer base. Another fact i have recognised is that demanding customers in some cases are willing to pay for their demands. We had a local grocer chain that gave the big boxes a run for their money. They provided this higher level of personal service and charged more. People paid for it. Great insights as always.

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Absolutely you are correct Harvey Lloyd. To have 80% of satisfied customers is truly a death spiral. May be the chosen 80% stems from Pareto Rule or the 80/20 Rule. One unhappy customers will complain to many folds that of a happy customer. So the 20% of unhappy customers shall over-weigh the 80% of satisfied customers. I fully concur with your comment.

Harvey Lloyd

Harvey Lloyd

3 years ago #7

Really enjoyed the analysis of social media within the negative/positive framework. You mentioned the two people that went to the restaurant. Each having a different experience. From the shop keepers experience i would say it is really not relevant the intentions of each. Each customer will need to be satisfied to their own personal level of satisfaction. But given the level of importance of this initial contact and subsequent service being so critical, it would appear that we have the ability to summarize a customer's needs uniquely, quickly and with humility. In my line of many businesses i have been involved i have squarely figured out, its a hole lot easier to provide the level service to make a customer happy than to recover from the media effects you aptly described. Recent developments in social interactions though have lead companies to streamline/cookie cutter services rendered. With the hopes that this streamlined version will capture positive experiences 80% of the time. In theory this sounds great, but when we use your math and social contagion scales we can see that this is a death spiral.

Ali 🐝 Anani, Brand Ambassador @beBee

#5
I greatly appreciate and welcome your comment dear Proma \ud83d\udc1d Nautiyal. yes, and I know drom my personal experiences on social media, the correctness of your comment. I have been who sided against me because of the influence of others (even though some returned). Some people who stopped commenting on any of my buzzes even though they used to comment and compliment steadily. Some people from nowhere became strong supporters. Trying to understand what is going on resulted in the writing of this buzz. The effects are interacting and trying to explain them is beyond my ability. What adds to the complexity is the conflict of some of these emerging effects being opponent to each other as you explained in your comment. You are welcome to quote whatever you wish Proma and use it while on flight or on land.

Proma 🐝 Nautiyal

Proma 🐝 Nautiyal

3 years ago #5

"Social networks have very complex dynamics and trying to predict the future is like trying to paint an airplane while on flight." Ali \ud83d\udc1d Anani, Brand Ambassador @beBee, sir, I am going to quote this sentence and share it on my various social media handles. This is a wonderful analogy. Thank you for writing about the various effects and what do they mean. I found the grocery effect particularly interesting as I kept myself in the place of the customer and realized, I wouldn't go into an empty grocery shop too, since I would fear that they have outdated and expired products/low-quality products. Also, the Dunning-Kruger effect seems to be an exact opposite of the imposter syndrome.

Ali 🐝 Anani, Brand Ambassador @beBee

#2
People like to join groups and the herd effect is noticed on virtual and non-virtual societies Pascal Derrien. We observe it on traffic lanes. You find a long lane next to a much lesser crowded lane. In an experiment in the UK the crowd during a crisis during a football match at Wimbledon followed one or two escape gates when there were many other much less-crowded safety gates. This is an instinct, apparently.

Ali 🐝 Anani, Brand Ambassador @beBee

#1
Thank you dear Debasish Majumder. Most of these effects are emerging effects resulting from the interactions of people. Would I coin rightly the term "natural emergence"? for these effects were not planned for? I am sure many more effects shall emerge.

Pascal Derrien

Pascal Derrien

3 years ago #2

Herd syndrome not a nice sight on social media or not πŸ˜•

Debasish Majumder

Debasish Majumder

3 years ago #1

nice insight sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! i wonder the contradiction between nature and social behavior, which is entirely designed by human, being nicely crafted! joining in hives out of natural choice how coerce with choice largely being crafted by self interest. however, enjoyed read and shared. thank you for the share sir.

More articles from Ali 🐝 Anani, Brand Ambassador @beBee

View blog