The Sting of Habits

Understanding habits is a great way to enhance selling and marketing efforts. If people have the habit of chewing mint gums after eating a certain food then it takes little effort to sell both together. Habits are thus the attractant that bring the bee to your flower (product).

Habits have the structure of a 3-Act story. You need a trigger which reminds you of the habit routine to perform it and then the joy of performing it. Notice it is all joy because for the customer, whether the habit is a good one or not. The bee that discovers a flower to extract its nectar soon forms the habit of re-visiting the same flower. During daytime it depends on its color as a trigger to the bee and on its fragrant smell to attract night insects to perform their habit of sucking the flower. The beauty here is that enjoy the nectar and flower enjoys being sucked because this is the way for the flower plant to reproduce.

http://www.slideshare.net/hudali15/habit-marketing

There is a big lesson here for salespersons and marketing staff. If they visualize their business as the flower and the customer as the bee then they need to do what the flower does to the bee. Of all the competing flowers a certain bee species will favor a plant to suck its flowers. The bee (customer) shall search for the same flower and makes a habit of re-visiting. Breaking habits is difficult and loyalty-based habits are the assurances your customer shall stay loyal. Habits are great motivators and conduit of keeping your customers charged. Habits reduce resistance of customers to your products and services. You may find many examples in the presentation below:

http://www.slideshare.net/hudali15/habitbased-marketing

Remember the simple rule: build joyful habits with the customer and you shall win.

Visiting beBee site is becoming a habit. The fact that you are reading this buzz is the proof. This is a good habit, which I hope to continue. The variety of flowers allows for the satisfaction of all bees (readers) because not all bees shall favor the same flower. Somehow, people developed the habit of visiting social websites that proved only waste of time. The visitors know it is a bad habit, but can't get rid of it. A habit is a habit and it sticks. This prompted one person (Maneesh Sethi) towrite an ad stating "I'm looking for someone who can work next to me. When I am wasting time, you'll have to yell at me or if need be, slap me." In fact, he offered money for slapping him. You see, the cost of removing a bad habit is high and sometimes need painful treatment. How about replacing the human slap with an electric shock? In fact this was done and there is a product in the market (Pavlok) that does this.

There is a better solution when a habit stings you is best to be internally-motivated to change it. Or, better make a habit of rejecting bad habits.

"
thumb_up Relevant message Comment
Comments
Ali ๐Ÿ Anani, Brand Ambassador @beBee

#24
Henri Galv\u00e3o and I absolutely love your feedback as it is based on experience. Thank you

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#21
@Donna-Luisa Eversley I hope that Sara Jacobovici would read your comment as well. I believe both of you shall enjoy exchanging comments. I mean what I say.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#21
Donna-Luisa- you are an exceptional person. Your comment here and having just read your fantastic post I know better who you are. I say loudly that you are a distinguished person with whom I would love to collaborate. I am writing a buzz and dedicating it for you.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#19
Donna-Luisa Eversley- your amazing comment reflects the spirit of the post, adds meat to its bones and is a shout buzz of what habits can do for us. You are unbelievably smart. I DO hope that readers of this buzz read would read your comment as an integral part of it. I am short of words to thank you enough for writing such a great comment.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#17
Donna-Luisa Eversley- thank you and eager to read your comment. I suggest to make your comments in parts. There are sometimes limitations on how long a comment is allowed.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#14
Well, I know for sure how honest and open in your comments Tausif Mundrawala you are. You have this splendid habit and I am learning from you as well.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#13
Sara Sara Jacobovici- your comment is a gem. I love what your conclusion " I much prefer your approach; investing in engagement and environment". Yes, I agree and I am going to expand on it soon. Very profound and courageous explicit opinion because it negates prevailing thinking.

Sara Jacobovici

Sara Jacobovici

5 years ago #8

An invaluable perspective Ali Anani, "There is a big lesson here for salespersons and marketing staff. If they visualize their business as the flower and the customer as the bee then they need to do what the flower does to the bee." This is definitely a winning formula. I just read someone write that we shouldn't be selling our product but a solution to a problem. I had such a hard time accepting that because it starts off with creating an atmosphere of having to deal with a problem. I much prefer your approach; investing in engagement and environment.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#9
Ken Boddie- you are my healing of choice. Thank you for your wonderful comment. "Typical symptoms of the hopelessly hooked beBee blogger are spasms of side splitting laughter"- I wonder if you write numerous comedies. You are gifted to do that my friend.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#7
debasish majumder- smart you are as always. You are correct to say "fragrance can make illusions, resulting one to assimilate bad habits". This is one theme that I am planning to write about soon.

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#8
Anees Zaidi- will do

Ken Boddie

Ken Boddie

5 years ago #4

Caution! beBee is habit forming! Participate at your own risk! Typical symptoms of the hopelessly hooked beBee blogger are spasms of side splitting laughter, alternating with periods of serious mental gymnastics, coupled with even longer periods of thought provoking social engagement. Beware, as participation encourages empathy, sympathy and, of course, affinity. Your posts are my drug of choice Ali Anani ๐Ÿ’Š

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#5
I have to meet with you in person one day Anees Zaidi for your fragrance is addictive. Thank you and keep the habit of commenting as I am building a habit of buzzing daily

Ali ๐Ÿ Anani, Brand Ambassador @beBee

#3
By now you know your feedback counts heavily Daniela Umpierrez. I am so glad that you enjoy the "sting".

Ali ๐Ÿ Anani, Brand Ambassador @beBee

You made my day joyful with your sweet comment @Navinya Lee. Please keep this habit

More articles from Ali ๐Ÿ Anani, Brand Ambassador @beBee

View blog