What Truly Roots Customers?
Understanding the pulling forces that attract customers or readers is a well sought-after goal. In advertisement we use The AIDA Model (The acronym for Awareness, Interest, Desire, and Action). They need to follow each other as each one of them occupies a higher level than the preceding one).
I find the real need to couple the AIDA Model with the CIPP Model (The acronym for Confidence, Integrity, Pride, and Passion). It is the amalgamation of the two models that shall make a startup like beBee a success.
The CIPP Model is based on surveys that Gallup started and is well-explained in the book titled Follow This Path by the authors are Curt Coffman and Gabriel Gonzales Molina, Ph.D. Again, you have to fulfill confidence level before going to the next and higher level emotion of Integrity and thereof the sequence of pride and then passion.
Are these two models separated from each other? Are they in support of each other or negate each other? Is following one of them is enough to dispose of the second? In fact they are connected. If I am unaware of a business or of what services and products it provides then most likely I shall not deal with this business. So, I would suggest that awareness in the AIDA Loop precedes confidence in the CIPP Loop. The more we become aware of a business and trust it, the more confidence we shall have in it in meeting our basic requirements. Our interest increases in dealing with this business. In other words the awareness of a business shall never climb up the ladder to interest unless our confidence barometer has reached a high level.
The higher we go up the ladder, the higher our expectations become. We expect faster responses, faster attention, faster acknowledgement of issues and faster response to their solution. Moving up the ladder becomes more demanding so that we may desire to deal with a business and reach the stage of feeling our integrity in dealing with it. Only then we may turn our desire into action and our integrity to acquire feeling the pride in dealing with it. We shall not take strong actions such as defending the business and recommending others to join unless we get the feeling of pride and move to feeling passionate about it.
beBee Team lives the experience and realizes the value of timely responding satisfactorily. When we refer to an issue and discuss it is only because we feel proud of beBee and to show the world that beBee exceeds our expectations in responding. beBee has at least reached the integrity level in that it walks the talk. But it is not walking any more. It is more testing the fast wheels on the road.
I dedicate this post to Margaret Aranda, MD, PhD for she shows her pride and passion in what she wrote "Fear not, and be rest assured that what didn't kill me, just made me stronger! And I turned and twisted it to make it work for good, to transform that ball of clay onto a spin wheel in my mind, where I could turn it into a lovely vase for all the flowers I had grown in my imaginary garden! And I did it!" Margaret, you are on top of the ladder.
مقالات من Ali Anani
عرض المدونة
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المتخصصون ذوو الصلة
David B. Grinberg
strategic communications consultant
التسويق/الإعلان/العلاقات العامة
Sara Jacobovici
Owner Creative Arts Therapies Services
الفنون/الترفيه/النشر
قد تكون مهتمًا بهذه الوظائف
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AML Officer- UWallet
تم العثور عليها في: DrJobEn JO A2 - منذ 5 أيام
Umniah Amman, الأردنVerify due diligence procedures for new customers and existing customers, and for KYC (Know Your Customer) information. · Monitor clients' financial operations and compare them with the customer's due diligence information and the extent to which it is consistent with the size an ...
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مطلوب مدير مطعم في دوار الواحة الجبيهة الأردن
تم العثور عليها في: beBee S2 JO - منذ 3 أيام
محمد الكايدد الجبيهة, الأردن فريلانسرالرجااء قراءة الاعلان جيدا · مطلوب كباتن صاله اردننين كابتن صاله اردني للعمل في مطعم وكافيه الجبيهه شارع الجامعه خبرة في مجال المطاعم يشرط عند التعيين شهادة عدم محكومية وشهادة صحيه ، · يشترط الخبرة بعمل المطاعم وان يكون مشتغل كابتن قبل هيك وله خبرة لاتقل عن 3 سنوات،له القدرة بال ...
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Chief Accountant
تم العثور عليها في: DrJobEn JO A2 - منذ 23 ساعة
Devoteam International Amman, الأردنManaging day-to-day accounting operations while supervising the accountants · Reviewing and managing payments and journal entries · Compiling and analyzing financial information to prepare accounting entries · Following up with internal departments and external parties on payment ...
التعليقات
Ali Anani
منذ 7 سنوات #29
I feel like publishing a buzz to welcome you my dear friend and thoughtful man to beBee. What do you think? We need your drops of honey here dear Yusuf Tokdemir
Ali Anani
منذ 7 سنوات #28
I am grateful that I have strong bonds with my friends who are also co-workers. It is vital that when employees come to work they feel they are going home. This makes a huge difference Margaret Aranda, MD, PhD
Ali Anani
منذ 7 سنوات #27
In fact Anees Zaidi. I described it as "nectar concentrate" on the dining table.
Ali Anani
منذ 7 سنوات #26
and well-deserved Margaret Aranda, MD, PhD
Ali Anani
منذ 7 سنوات #25
Amazing comment Alan Geller as I am writing on love and intimacy, which really relates to your comment. What is love? I surely will then address your great point and example. Integrity is indifferent and your powerful example shall surely be the subject of a forthcoming post.
Ali Anani
منذ 7 سنوات #24
Knowing you, you shall Anees Zaidi. No doubt in my mind
Ali Anani
منذ 7 سنوات #23
A flame has no value if there is nobody around to benefit from it or keep blowing the flame. I am grateful to have many great sould inflaming me zeal and motivation. You stand in the first row dear Margaret Aranda, MD, PhD
Ali Anani
منذ 7 سنوات #22
Nobody shall dispute the fact that Sara Jacobovici is a wonderful mind.
Ali Anani
منذ 7 سنوات #21
Dear Anees Zaidi- just expand your comment and I assure you the resulting buzz shall be outstanding. You tested the waters with this comment and the water tells you you have flowing ideas like water.
Ali Anani
منذ 7 سنوات #20
Beautiful flow of ideas and reasoning dear Mohammed Sultan. SOmetimes we miss the simple. I say too simple to pay attention to.
Ali Anani
منذ 7 سنوات #19
Thank you Sara Jacobovici. Results show that a person needs between six months and one year to return to his previous level of performance when changing job. I agree with your comment. One example is Maradona, the great football player. he didn't perform well at Barcelona and only when moved to Napoli FC and was given time he did more than expected. Change needs breathing periods and not change for the sake of changing as you wrote.
Sara Jacobovici
منذ 7 سنوات #18
Very exciting Ali Anani. Looking forward to hearing more.
Sara Jacobovici
منذ 7 سنوات #17
Hi Franci Eugenia Hoffman).
Ali Anani
منذ 7 سنوات #16
Sara Jacobovici
Ali Anani
منذ 7 سنوات #15
Franci Eugenia Hoffman weave a very nice story. Your reference to the Model-Netics prompts me to read about today. Thank you for your good words and mind-blowing comment
Ali Anani
منذ 7 سنوات #14
Dale Masters- spot on comment as we can't afford to have a gap between customers and employees. If employees or management or both are not passionate about their work they shall fail to infect the customers with passion. Yes, it goes both ways. You are the first one to highlight this hugely important point and therefore I am thankful to you.
Sara Jacobovici
منذ 7 سنوات #13
Ali Anani
منذ 7 سنوات #12
What an amazing lady you are Margaret Aranda, MD, PhD- just see how many new ideas are floating from the depth of your humanity and knowledge. I am sure I have much more t say soon.
Ali Anani
منذ 7 سنوات #11
Deardebasish majumder- your comment is damn good and poetic. Go now and turn it into a poem. Please do. Your added dimensions and picturesque comment deserve a high quality poem from you. I know you shall.
Ali Anani
منذ 7 سنوات #10
Will respond to your great comment Margaret Aranda, MD, PhD after I read your post with great anticipation
Ali Anani
منذ 7 سنوات #9
And so are all your beautiful buzzes David Grinberg. If I miss any, please message me. I mean it.
David B. Grinberg
منذ 7 سنوات #8
Ali Anani
منذ 7 سنوات #7
Telepathy dear Margaret Aranda, MD, PhD. If your words smell like flowers then you have a flowery soul. It is as simple as that.
Ali Anani
منذ 7 سنوات #6
SPlendid comment and invigorating words that smell like flowers your are my friend Margaret Aranda, MD, PhD. genius is your reference to the MDs " Because MDs aren't "allowed" to make mistakes in any area of their practice, or else someone dies" is amazing. This is what we call in statistics degrees of freedom and MDs have less. It shall be very interesting what shall you write. I am glad the post resonated with you, but more pleased it has moved your mind to write a post. I appreciate your comment greatly.
Ali Anani
منذ 7 سنوات #5
- In appreciation of your great comment I shall dedicate my next buzz to you dear Javier C\u00e1mara Rica as an example. Here Javier is the owner of the idea and it is his job to bring members to his level of passion. May be from the perspective of the idea initiator things look differently. I wonder what you think!
Ali Anani
منذ 7 سنوات #4
Thank you dear debasish majumder. I think if you drop the idea on publishing it shall help you. People shall buy more of your excellent poetry book once you establish passion with your readers. This takes time.
Ali Anani
منذ 7 سنوات #3
Thank you brother Anees Zaidi and I appreciate your flowing emotions and thoughts in writing your comment. Success is hard, but also very rewarding. beBee is mature enough to realize the challenges ahead.
Ali Anani
منذ 7 سنوات #2
Thank you dear brother Amroussi Mohamed. yes, awareness is a first step. It is a prerequisite step and upon which we move up the ladder. Thank you for your wisdom.
Ali Anani
منذ 7 سنوات #1