What Truly Roots Customers?

What Truly Roots Customers?

Understanding the pulling forces that attract customers or readers is a well sought-after goal. In advertisement we use The AIDA Model (The acronym for Awareness, Interest, Desire, and Action). They need to follow each other as each one of them occupies a higher level than the preceding one).

I find the real need to couple the AIDA Model with the CIPP Model (The acronym for Confidence, Integrity, Pride, and Passion). It is the amalgamation of the two models that shall make a startup like beBee a success.

What Truly Roots Customers?

The CIPP Model is based on surveys that Gallup started and is well-explained in the book titled Follow This Path by the authors are Curt Coffman and Gabriel Gonzales Molina, Ph.D. Again, you have to fulfill confidence level before going to the next and higher level emotion of Integrity and thereof the sequence of pride and then passion.

Are these two models separated from each other? Are they in support of each other or negate each other? Is following one of them is enough to dispose of the second? In fact they are connected. If I am unaware of a business or of what services and products it provides then most likely I shall not deal with this business. So, I would suggest that awareness in the AIDA Loop precedes confidence in the CIPP Loop. The more we become aware of a business and trust it, the more confidence we shall have in it in meeting our basic requirements. Our interest increases in dealing with this business. In other words the awareness of a business shall never climb up the ladder to interest unless our confidence barometer has reached a high level.Β 


The higher we go up the ladder, the higher our expectations become. We expect faster responses, faster attention, faster acknowledgement of issues and faster response to their solution. Moving up the ladder becomes more demanding so that we may desire to deal with a business and reach the stage of feeling our integrity in dealing with it. Only then we may turn our desire into action and our integrity to acquire feeling the pride in dealing with it. We shall not take strong actions such as defending the business and recommending others to join unless we get the feeling of pride and move to feeling passionate about it.

beBee Team lives the experience and realizes the value of timely responding satisfactorily. When we refer to an issue and discuss it is only because we feel proud of beBee and to show the world that beBee exceeds our expectations in responding. beBee has at least reached the integrity level in that it walks the talk. But it is not walking any more. It is more testing the fast wheels on the road.

I dedicate this post to Margaret Aranda, MD, PhD for she shows her pride and passion in what she wrote "Fear not, and be rest assured that what didn't kill me, just made me stronger! And I turned and twisted it to make it work for good, to transform that ball of clay onto a spin wheel in my mind, where I could turn it into a lovely vase for all the flowers I had grown in my imaginary garden! And I did it!" Margaret, you are on top of the ladder.


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Ali 🐝 Anani, Brand Ambassador @beBee

#53
I feel like publishing a buzz to welcome you my dear friend and thoughtful man to beBee. What do you think? We need your drops of honey here dear Yusuf Tokdemir

Ali 🐝 Anani, Brand Ambassador @beBee

#51
I am grateful that I have strong bonds with my friends who are also co-workers. It is vital that when employees come to work they feel they are going home. This makes a huge difference Margaret Aranda, MD, PhD

Ali 🐝 Anani, Brand Ambassador @beBee

#48
In fact Anees Zaidi. I described it as "nectar concentrate" on the dining table.

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

#34
Anees Zaidi The last sentence of your comment "Give the people a genuine and realizable hope and make them the 'change catalyst." sends a powerful message. IMHO. this is what beBee is currently implementing.

Ali 🐝 Anani, Brand Ambassador @beBee

#45
and well-deserved Margaret Aranda, MD, PhD

Ali 🐝 Anani, Brand Ambassador @beBee

#43
Amazing comment Alan Geller as I am writing on love and intimacy, which really relates to your comment. What is love? I surely will then address your great point and example. Integrity is indifferent and your powerful example shall surely be the subject of a forthcoming post.

Ali 🐝 Anani, Brand Ambassador @beBee

#41
Knowing you, you shall Anees Zaidi. No doubt in my mind

Ali 🐝 Anani, Brand Ambassador @beBee

#36
A flame has no value if there is nobody around to benefit from it or keep blowing the flame. I am grateful to have many great sould inflaming me zeal and motivation. You stand in the first row dear Margaret Aranda, MD, PhD

Ali 🐝 Anani, Brand Ambassador @beBee

#35
Nobody shall dispute the fact that Sara Jacobovici is a wonderful mind.

Ali 🐝 Anani, Brand Ambassador @beBee

#34
Dear Anees Zaidi- just expand your comment and I assure you the resulting buzz shall be outstanding. You tested the waters with this comment and the water tells you you have flowing ideas like water.

Ali 🐝 Anani, Brand Ambassador @beBee

#33
Beautiful flow of ideas and reasoning dear Mohammed Sultan. SOmetimes we miss the simple. I say too simple to pay attention to.

Ali 🐝 Anani, Brand Ambassador @beBee

#30
Thank you Sara Jacobovici. Results show that a person needs between six months and one year to return to his previous level of performance when changing job. I agree with your comment. One example is Maradona, the great football player. he didn't perform well at Barcelona and only when moved to Napoli FC and was given time he did more than expected. Change needs breathing periods and not change for the sake of changing as you wrote.

Sara Jacobovici

Sara Jacobovici

5 years ago #19

#29
Very exciting Ali Anani. Looking forward to hearing more.

Sara Jacobovici

Sara Jacobovici

5 years ago #18

#25
Hi Franci Eugenia Hoffman).

Ali 🐝 Anani, Brand Ambassador @beBee

#26
Sara Jacobovici

Ali 🐝 Anani, Brand Ambassador @beBee

#25
Franci Eugenia Hoffman weave a very nice story. Your reference to the Model-Netics prompts me to read about today. Thank you for your good words and mind-blowing comment

Ali 🐝 Anani, Brand Ambassador @beBee

#24
Dale Masters- spot on comment as we can't afford to have a gap between customers and employees. If employees or management or both are not passionate about their work they shall fail to infect the customers with passion. Yes, it goes both ways. You are the first one to highlight this hugely important point and therefore I am thankful to you.

Sara Jacobovici

Sara Jacobovici

5 years ago #14

I am in awe of how you can produce so much quantity of quality honey Ali Anani. Loved how your ideas flowed from the beginning to the end of the dedication. Something interesting took place when I saw the image of the ladders with the models on them. I thought of Maslow's "pyramid" needs and set up the following. I think they are connected. And I think that it is interesting that Maslow's highest level is not included in the other 2 models. This would be an interesting challenge to look at what would come next in each model towards this level of self-actualization. The first word that comes to mind for me for both is "purpose". Awareness confidence biological and physiological Interest integrity safety Desire pride belonging and love Action passion esteem X x self-actualization

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

I am fascinated by your buzz Ali Anani and I see the models being incorporated into an organizations mission and vision. Action creates Passion, Desire creates Pride, Interest creates Integrity, Awareness creates Confidence, which these can be interchanged and still support each other. Your topic and the models remind me of a course I took, several years ago, called Model-Netics. It was quite interesting as the use of the models, presented in the course, continually update your ever expanding mental database. It was an intriguing course at the time I took it and I find it just as intriguing now.

Ali 🐝 Anani, Brand Ambassador @beBee

#21
What an amazing lady you are Margaret Aranda, MD, PhD- just see how many new ideas are floating from the depth of your humanity and knowledge. I am sure I have much more t say soon.

Ali 🐝 Anani, Brand Ambassador @beBee

#20
Deardebasish majumder- your comment is damn good and poetic. Go now and turn it into a poem. Please do. Your added dimensions and picturesque comment deserve a high quality poem from you. I know you shall.

Ali 🐝 Anani, Brand Ambassador @beBee

#17
Will respond to your great comment Margaret Aranda, MD, PhD after I read your post with great anticipation

Ali 🐝 Anani, Brand Ambassador @beBee

#15
And so are all your beautiful buzzes David Grinberg. If I miss any, please message me. I mean it.

David B. Grinberg

David B. Grinberg

5 years ago #8

Nice post, as usual, Ali Anani!

Ali 🐝 Anani, Brand Ambassador @beBee

#12
Telepathy dear Margaret Aranda, MD, PhD. If your words smell like flowers then you have a flowery soul. It is as simple as that.

Ali 🐝 Anani, Brand Ambassador @beBee

#12
SPlendid comment and invigorating words that smell like flowers your are my friend Margaret Aranda, MD, PhD. genius is your reference to the MDs " Because MDs aren't "allowed" to make mistakes in any area of their practice, or else someone dies" is amazing. This is what we call in statistics degrees of freedom and MDs have less. It shall be very interesting what shall you write. I am glad the post resonated with you, but more pleased it has moved your mind to write a post. I appreciate your comment greatly.

Ali 🐝 Anani, Brand Ambassador @beBee

#10
- In appreciation of your great comment I shall dedicate my next buzz to you dear Javier C\u00e1mara Rica as an example. Here Javier is the owner of the idea and it is his job to bring members to his level of passion. May be from the perspective of the idea initiator things look differently. I wonder what you think!

Ali 🐝 Anani, Brand Ambassador @beBee

#8
Thank you dear debasish majumder. I think if you drop the idea on publishing it shall help you. People shall buy more of your excellent poetry book once you establish passion with your readers. This takes time.

Ali 🐝 Anani, Brand Ambassador @beBee

#5
Thank you brother Anees Zaidi and I appreciate your flowing emotions and thoughts in writing your comment. Success is hard, but also very rewarding. beBee is mature enough to realize the challenges ahead.

Ali 🐝 Anani, Brand Ambassador @beBee

#3
Thank you dear brother Amroussi Mohamed. yes, awareness is a first step. It is a prerequisite step and upon which we move up the ladder. Thank you for your wisdom.

Ali 🐝 Anani, Brand Ambassador @beBee

I provide my prescription for beBee Team on why to prolong beBee to success based on a combination approach. I wonder if Javier C\u00e1mara Rica would agree.

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