When the prey is the predator

When the prey is the predator

Everyday new facts emerge. One fact is that nanoparticles behave differently from same particles in large sizes. The behavior is size-dependent. Of concern for me in this buzz is the crowdedness effect what to do in crowded markets. Crowdedness, like nanoparticles, produce unusual behaviors in nature. Such behaviors are extensible to business, which I am focusing on in this buzz.

The Blue Ocean Strategy offers a strategy canvas of four blocks to differentiate a business to stand out of the crowd. These blocks are: eliminate, reduce, increase and create. But what nature offers will be of great help in perfecting such strategy.

Locusts in a crowded and confined space are not different from businesses in confined and already crowded markets. The pioneering research of Couzin and his groups revealed some interesting behaviors. At a certain density, the bugs would shift to cohesive, aligned clusters. And at a second critical point, the clusters would become a single marching army. The crowdedness force led to the emergence of collective behavior. This behavior reminds me of a quote by Henry Ford. Graphically, the quote says:

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1: A quote of Henry Ford

The beginning is the formation of cluster, the middle step is keeping the clusters together and the end is working together so that a new structure may emerge. This emergence has its price: the locusts were biting each other if they got too close. Some unlucky individuals were completely devoured. The interest of the group is above the interest of an individual locust.

The crowdedness behavior has its own rules again as is manifested by the Logistic Equation. A crowd beyond the capacity of a location leads to new behaviors. Initially, population increase linearly (the beginning). The population proceeds then to bifurcation into clusters and then if population rate reaches a high critical rate chaos appears. This is well documented in a great paper by Geoff Boeing titled β€œChaos Theory and the Logistic Map”. A screenshot of an animated graph shows how population grow chaotically at certain rates of growth. The population from one time to the next behave in unpredictable manner. The formation of a fractal strange attractor is evident.

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Bees migrate to new colonies when beehives get too crowded. Again, from this urging beginning bees move first to a temporary location and gather in clusters and then progress to unite in a new and permanent beehive. It is amazing that there is always a transition state between the first and final move.

These observations take me back to the crowded business spaces. To get out of the crowd businesses need first to move temporarily to a transit location before settling somewhere else? Or, would a startup move into a crowded business space, but with enough creativity to camouflage itself from the great market players (predators)? Would a new business bite a major player in a preselected weak area? It is the creativity part in the blue ocean strategy that is needed mostly here.

Camouflaging Strategy

Animals have shown great creativity in camouflaging. We may learn from them. Going to neglected spaces like selling soft drinks first in neglected spaces is one way of camouflaging strategy. I believe this strategy has a great potential to avoid direct reactions from the big market players. Startups have a unique position- they are small not to attract the eyes. Or, they have a bad β€œsmell” that keeps watching noses away from them. Like population growth, they aim for initially a small rate of growth. At a transition state they pick up more growth rate till they move permanently into a new site (beehive).

One other possibility is to look for neglected opportunities. I give here an example of the soccer player Mohamed Salah. Basel FC scouts noticed his talents in a friendly match. Basel bought Salah for a humble price only to sell him later to Chelsea FC with a modest profit. His transition to Italy polished his talents and was soon sold to Liverpool FC with a grand profit for Roma FC. Now, he is priced among the top 12 players globally. His lowest tag price is estimated at least for the equivalent of 250 million US dollars. Business may replicate the same story by playing it small first till they develop the wings to fly.

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I believe that studying the crowding behavior in animals and the tactics they use to deal with crowdedness is still a fresh area for great creative business ideas. This is a buzz on its own. You may wish to share your thoughts on this topic realizing that crowdedness calls for unusual thinking to tackle unusual behavior in crowded spaces. Behaviors that turn a prey into a predator and a major player.



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Ali 🐝 Anani, Brand Ambassador @beBee

#47
thank you Proma \ud83d\udc1d Nautiyal. I am glad that you recovered and the surgery was successful.

Proma 🐝 Nautiyal

Proma 🐝 Nautiyal

3 years ago #33

#33
Thank you for sharing your experience of creating a global brand from a local startup, Ali \ud83d\udc1d Anani, Brand Ambassador @beBee. Looking forward to reading your buzz on the three-pronged strategy and learning lots from it.

Ali 🐝 Anani, Brand Ambassador @beBee

#44
I agree with you Deb \ud83d\udc1d Helfrich- the mining of info is done best on beBee.

Ali 🐝 Anani, Brand Ambassador @beBee

#43
Why is the core question. I agree. The how and what helpful in widening our perspective. The where and when cover the spacetime. If we ignore them then we would not answer questions about the formation of fractals. But again, fractals serve a purpose towards seof-organization. .

Harvey Lloyd

Harvey Lloyd

3 years ago #30

#39
We can absorb it quite easily, the issue arises when we cant see it. Once we establish why at a deep level we begin to see that many others may or may not be within the same what and how. If we don't stop and produce and compare the "why's" of our seemingly in-congruent action items, then the competition begins. Through this competition our why gets replaced with the "win" within what and how. This is a blind space. The beast of judgement develops a life and sources of its own. For me WHY is that grounding question in my heart that allows me to find ground in the original thought that began the journey. This has always been my success in heavy negotiations. We have won large contracts in my past because we kept the negotiations grounded with why we were setting there in the first place. We have lost several also for the same reason. Keeping my team grounded was always the issue. Many customers would tell you the why, and then leave it abandoned because they wanted something specific out of the negotiations. My team was warned from the beginning, if you open your mouth or gesture towards the rabbit hole of what and how that excludes the why, you will get the nod, which meant too shut-up. Amazingly there was usually a owner team member that would recognize the absence and bring their own team back to the why space. That didn't happen when we made it competitive by joining the rabbit hole team. The clear headed folks (Owners) had to defend their team members.

Ali 🐝 Anani, Brand Ambassador @beBee

#38
I appreciate greatly your feedback Luca Fury

Ali 🐝 Anani, Brand Ambassador @beBee

#37
Thank you @ Seyda Ghazala Sultan

Ali 🐝 Anani, Brand Ambassador @beBee

#36
You inspire me again to study competition tension and how me may turn its energy into chaos or channeling it for purposeful purposes.

Ali 🐝 Anani, Brand Ambassador @beBee

#35
Harvey Lloyd- if only we would thoroughly absorb your line "We tend to allow time and experience to wash over our wisdom as circumstances dictate". How often we tend to lose sight of the basics is a common phenomenon apparently.

Harvey Lloyd

Harvey Lloyd

3 years ago #25

#29
"We've lost our sensory capacity, for the most part, of being aware of disturbances in the field, but we could sense where the prey energy of our competition is chaotic, if we observed from the right level of awareness and be poised to make a killing." This statement is telling, for different reasons than we think. Once we cross over from the nomadic experiences of group think we look back and believe that it is a skill we gained. WHen in fact it's not a skill but really an absence of media driven competitiveness. We separate ourselves from the noise of media and groupthink and take an accounting. The skill was always their but has just been overlaid with noise that its not reachable. Great thoughts here but would state ten minutes inside a blank space would reveal many skills we already have.

Harvey Lloyd

Harvey Lloyd

3 years ago #24

#31
Thank you for your feedback and yes it is a very challenging concept. I am revisiting some Simon Sinek https://www.youtube.com/watch?v=u4ZoJKF_VuA&t=102s thoughts as i embark on a new journey with a new organization. My initial thoughts were, with this organization, they deserved the failure they were heading towards. I walked out after a couple of months. After a year hiatus.....I'm back. I realized i had engaged in the argument of what and how. I also realize i need to reframe the debate at this organization around "why". Very humbling. The journey back to this learning of a decade ago is enlightening. We tend to allow time and experience to wash over our wisdom as circumstances dictate. Keeping the main thing the main thing, always starts with why.

Ali 🐝 Anani, Brand Ambassador @beBee

#31
I am glad that you hivhlighted this point of Harvey Lloyd

Ali 🐝 Anani, Brand Ambassador @beBee

#30
you are very smart and equally probing into great ideas. I loved your writing "I know if I work well, growth will not be far behind". I could not agree more. This was my strategy when we started our company Phenomena Communications. My goal was to turn it from local to glob. The market was already crowded with local and internationslly-linked firms. I hunted for highly promising talents who would be affordable. I linked with promosing startups abroad to introduce new advertising technologies that use interactive and mobile emerging technologies. We affiliated with an Indian company in Prune near Bombay. Soon, we succeeded in securing a contract that no other competitor could deliver. We then completed four projects that signalled our success. I n answer to your other question I need to write a buzz on. Three-pronged strategy that worked. I shall do soon. Thank you Proma \ud83d\udc1d Nautiyal for sharing an excellent comment.

Ali 🐝 Anani, Brand Ambassador @beBee

#29
a mind-boggling comment yours is Deb \ud83d\udc1d Helfrich to enjoy it Striking is your writing "our polarity is either positive or negative and our dogs behave in ways that balance our charge". You make a hugely-important point here, Deb. Dogs teach us how to neutralize our polarity. This is a field of study on its own. You open my mind to new thinking. Your emphasizing competition as acompetition as a chaotic fotce. Again, you kindle my mind with a research idea. How to turn chaotic forces into a useful and organized forces. I am so glad to read a comment by you if though you keep my mind busy. I wish you a joyous new yeae my friend.

Proma 🐝 Nautiyal

Proma 🐝 Nautiyal

3 years ago #20

#12
This is an excellent observation, Harvey Lloyd. It's the truth that I wish more of us would understand and acknowledge. Confrontations make me wary and my immediate reaction is to just shut it off. Asking why is this important, helps me stop the impending doom of a heated conversation without hurting anyone's sentiments. However, it is not easy to always follow it as we give in to emotions. A best practice to follow always, though.

Proma 🐝 Nautiyal

Proma 🐝 Nautiyal

3 years ago #19

Such a thought provoking buzz, Ali \ud83d\udc1d Anani, Brand Ambassador @beBee. I often keep thinking of ways as to how to enter a market which is developing and growing at a dynamic rate and has a good number of industry predators, as you pointed out. I take a two fold approach to do that. I do keep it small and don't crave a high growth rate, immediately. I know if I work well, growth will not be far behind. The second part of my Two-fold Strategy is to focus on my offering and deliverables. More micro rather than macro. If I have just one or 2 clients whom I can delight with my services, I can bank on them for more work and even for them to become evangelists for my brand. I grow when I help my clients grow. Which type of behavior would you think my Two-fold Strategy resembles? Looking forward to hearing your thoughts on this and some guidance, too. Thank you!

Ali 🐝 Anani, Brand Ambassador @beBee

#27
thank you dear Savvy Raj for your sharing and commenting. I plan a series of buzzes on sensory marketing. Visual texting and sensory marketing. UponGoogling The term sensory marketing exists. So many new types of marketing. Combining sensory marketing and tension marketjnv is my next buzz mostly.

Ali 🐝 Anani, Brand Ambassador @beBee

#25
Brian McKenzie- I appreciate your comment immensely. Yes, not all clusters in human societies end up in one vroup. When clusters intersets are greater than the unification interest thing go in disarray.

Ali 🐝 Anani, Brand Ambassador @beBee

#23
My pleasure and thanks also for you for doing the same

Ali 🐝 Anani, Brand Ambassador @beBee

#21
Thank you Patricia and I am glad too to have met with you

Ali 🐝 Anani, Brand Ambassador @beBee

#17
Me encantarΓ­a tu traducciΓ³n del querido buzz Patricia Casta\u00f1o

Ali 🐝 Anani, Brand Ambassador @beBee

#14
you remind me again of my post on LinkedIn "a reverse Metaphor for Businesses". In it I wrote "First, come up with an idea and "You don't think of how you're going to do something first," he says. "You think of what it is you want to accomplish and then you work backward." This thinking reminds me again of snakes that lay eggs and leave them unattended. They don't protect the idea. If it is strong enough it shall survive. It is the genuine reverse thinking of the common fallacies that gives the opportunity to "egg-like". I need to write a buzz on your thoughts here Harvey Lloyd and may even again reverse my thinking. You make me stay up late at night.

Harvey Lloyd

Harvey Lloyd

3 years ago #12

#13
The why does define the purpose, but caution should be used that what and how do not invade the purpose. Working in a school one would think my purpose and why would surround education. But it's not that. My why is to serve the teaching staff in such a way that they can grow and become leaders in the education community. My purpose then would be to establish training, observation and opportunities for the staff to lead according to their strengths. So often we develop the why and then make the purpose a what that is our business. Why is usually supporting a fundamental human goal rather than a what/how business goal. I do not mean to diminish these goals as we have those to. But my motivation is to hear that one of our staff is getting a job running a program in a larger institution. We have had four of our staff go through our programming and three of them now run their like departments within a larger school system. This is the why that gets me out of bed in the morning. Great discussion and line of thought, as usual.

Ali 🐝 Anani, Brand Ambassador @beBee

#12
you remind me of a buzz that I wrote on why sometime ago. I need to dig it out. You refer to the Golden Circle the core of which is why followd by how and tthen what. Yes I agree with you Harvey Lloyd. The why defines the purpose. That many people are unaware of their purpose is the indicator thst they tend to favor the how and what over why. The journey is fascinating because of your contributions to the discussions.

Harvey Lloyd

Harvey Lloyd

3 years ago #10

"The journey begins within a limited supplies of talents. Why one would talented people choose you?" YES! Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I know some folks consider the question a beginning of a psychosis, but in self actualization i think we fool ourselves to often with the "What" and the "How". Try and experiment. The next time you find yourself within a heated debate, argument or challenging conversation. Identify that you are really discussing the what/how and introduce the question," Why is this important to you?" You will be amazed that after you share why its important what/how goes away. Its not bullet proof, and more importantly it requires stepping outside of the current paradigm that has been created(in the moment). This is a very complex topic and deserves many buzzes to flesh it out. But when we start with an internal why question (and i don't mean the blaming why, but rather why within self awareness styled questions.) our point of view begins to change, we don't care about the what and the how as long as it answers why. You are onto a fascinating journey of wisdom here.

Ali 🐝 Anani, Brand Ambassador @beBee

#10
Will do dear Tausif Mundrawala

Ali 🐝 Anani, Brand Ambassador @beBee

#8
I don't know if the term has been used before (I shall google it). The term is Sensory Marketing. I am inspired by your super comment dear Tausif Mundrawala. The use of smell and taste was brilliant as exemplified in your comment. I truly loved it. The 4Ps of marketing expanded to more than one version. One is the 5Ps, with the 5th P standing for People. Now, I need to find a word with P initial to stand for senses.

Ali 🐝 Anani, Brand Ambassador @beBee

#4
I spot that you have new ideas Joyce \ud83d\udc1d Bowen Brand Ambassador @ beBee. I look forward to reading them.

Ali 🐝 Anani, Brand Ambassador @beBee

#3
As this buzz took me serious effort to write, your comment makes me happy. I thank you for your great comment dear Harvey Lloyd. I am publishing soon a buzz completely dedicated to the comments you made on my buzzes because I believe they deserve special highlighting. I tried to extract some lessons from nature. Your comment added weight of real life business to the bones of the buzz. I agree with what you referred to as customers limited supply and what choices we have to attract them or to pull them. Remembering that 20% of customers generate 80% of the profit then the acuteness of the customers limited supply becomes even more pressing. You remind me of a similar issues such as the limited supplies of talents. These are the people who may differentiate a company in a way to attract customers. I believe your questions are also applicable to them by re-phrasing them. You wrote "The journey begins within a saturated market Why one would choose you. Never deviate from that internal question and the answers will appear". I would say also "The journey begins within a limited supplies of talents. Why one would talented people choose you?

Joyce 🐝 Bowen Brand Ambassador @ beBee

Yea--what Harvey Lloyd said.

Joyce 🐝 Bowen Brand Ambassador @ beBee

Great comparisons. The thoughts winding through my mind grip me. Thanks for the provocation.

Harvey Lloyd

Harvey Lloyd

3 years ago #3

I really enjoyed the thought process here. It really does tie the business aspects of start, growth and maturity together. If you would allow i would like to shape up a scenario of business that your post describes. Utilizing the laws of supply and demand we can see that when demand is high a saturation of supply begins. Depending on when you became a part of that saturation as to how you will survive when equilibrium begins to show itself. But more importantly as you shift from high demand for your product or service to a lower percentage of customer growth you have a couple of options. You can expand horizontally by adding new features and defining yourself this way, or you can go vertical and increase market share through other means. I would say that vertical keeps you in the wheelhouse you are familiar. But with diminishing supply of customers in a supply saturated market what is the plan. Now more than ever you must ask and answer "why" would a customer choose you? Translated into the cold speak of business you must begin not only getting new customers as they appear, but you must convince competitor customers to switch to you. The total answer to this question is the quest of many books and is limited here top a count of words. The journey begins within a saturated market Why one would choose you. Never deviate from that internal question and the answers will appear. You can't be the predator in a market you have decided you are prey. Your competitors may see you as prey, but asking that simple question will ambush those thoughts.

Ali 🐝 Anani, Brand Ambassador @beBee

#1
That is exactly the main theme of the buzz. Thank you Pascal Derrien

Pascal Derrien

Pascal Derrien

3 years ago #1

a prey is not always a victim it is sometimes a ferocious predator who just happen to have temporary lowered the guard....... can you mutate from prey to predator I guess you can especially if you are a footballer :-)

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