yasmine alhaddad

I am a results-driven Senior Marketing and Communication Specialist with a proven track record of increasing public awareness and driving brand success for renowned companies such as Hisense, Ariston, Philips, and Conti. My career has been dedicated to developing, implementing, and executing innovative marketing strategies aligned with overarching corporate objectives. I am passionate about positioning brands at the forefront of consumer consciousness and have consistently contributed to driving sales growth and expanding market share.

ABU TAWILEH GROUP

HISENSE, ARISTON, PHILIPS & CONTI

Senior Marketing and Communication Specialist                                                                        October 2022 – Currently employed 

• Spearhead marketing and communication efforts for the Hisense, Ariston, Philips, and Conti brands, with a primary mission of increasing public awareness.
• Develop, implement, and execute comprehensive marketing strategies that align with the company's overall objectives and goals.
• Innovate and propose creative marketing ideas to secure a top-of-mind position for our brands, resulting in increased brand visibility and market penetration.
• Collaborate cross-functionally to ensure marketing strategies are well-integrated with sales, product development, and customer experience initiatives.
• Monitor and analyze market trends, competitor activities, and consumer behavior to make data-driven marketing decisions.
• Cultivate and maintain relationships with key stakeholders, partners, and influencers in the industry to amplify brand presence.
• Successfully contribute to sales growth and market share expansion through effective marketing campaigns and initiatives.

AL-JUNEIDI GROUP FOR FOOD INDUSTRIES

AL-JUNEIDI & DEEM

Marketing Manager                                                                                                                           September 2017 to October 2022

• Led brand strategy development and execution, playing a pivotal role in shaping the company's brand identity and positioning.
• Collaborated with cross-functional teams to support brand development, ensuring consistency across all marketing channels and touchpoints.
• Assisted in pricing strategies to maximize profitability while maintaining competitiveness in the market.
• Played a critical role in new product launches, from market research and product positioning to go-to-market strategies.
• Conducted market research and competitor analysis to identify opportunities and threats, guiding strategic decision-making.
• Oversaw the creation and execution of marketing campaigns, closely monitoring their effectiveness and optimizing as necessary.
• Managed a team of marketing professionals, fostering their growth and ensuring alignment with organizational objectives.

(BEKO), ARCELIK-ND & PARTNERS.

SONA, ELBA, DELONGHI, SKYWORTH & LIEBHERR                                                                                                                                                                  

Brand Manager Assistant                                                                                                                      August 2011 to September 2017

• Collaborated in establishing marketing goals by analyzing past performance and market forecasts. Assisted in devising strategies to enhance existing product offerings and spearheaded initiatives for introducing new products or services.
• Conducted thorough research on market trends, demographics, pricing structures, and competitor products. Utilized data-driven insights to formulate marketing strategies aligned with the company's objectives.
• Assisted in approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing-related projects. Ensured the alignment of creative assets with brand identity and messaging.
• Maintained effective communication with media buyers, advertising agencies, printers, and service providers to facilitate the execution of marketing projects. Managed interactions to ensure seamless project delivery.
• Worked within the department's budget constraints to develop cost-effective marketing plans for each product or service. Monitored and oversaw the company's marketing budget.
• Tracked and analyzed marketing and sales data, producing comprehensive reports and presentations for management. Evaluated campaign performance against established goals, including ROI and KPIs.
• Continuously adjusted marketing campaigns and strategies based on collected data and feedback, ensuring maximum effectiveness and responsiveness to market dynamics.
• Contributed to the development of brand positioning, packaging, and pricing strategies, aiming for sustainable market share growth and brand recognition.
• Assisted in planning and organizing events to strengthen brand reputation, foster customer loyalty, enhance community awareness, and generate excitement around the brand.

Collaborated in developing annual business plans focused on achieving profitable company growth while adhering to strategic objectives.

Master of Business Administration (MBA)

University: Al-Ahliyya Amman University

Graduation Year: 2023

MBA Degree reflects my dedication to advancing my knowledge and skills in the field of business administration, preparing me for leadership roles and contributing to my professional growth.

My Master's thesis, titled "The Impact of Sustainability on Corporate Competitiveness," explored the dynamic relationship between sustainability practices and a firm's competitive advantage. This research aimed to provide valuable insights into the strategic importance of sustainability in today's business landscape.