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    Web and Digital Marketing Associate - Amman, الأردن - PwC Middle East

    PwC Middle East
    PwC Middle East Amman, الأردن

    منذ 5 ساعات

    PwC Middle East background
    وصف
    • Position Summary

      The Web and Digital Marketing Associate is responsible for executing the Marketing & Comms strategies for PwC Middle East through digital channels.

      This role supports, executes and measures digital marketing activities and programs.

      Working closely with the PR and Marketing teams, as well as Lines of Service (LoS), the associate drives digital initiatives and results, focusing on improving processes and establishing best practices.

      Primary Duties And Responsibilities

      Financial

      Prepare invoices and payments for online campaigns and digital platforms.

      Internal Process

      Execute regional online digital strategy and initiatives, in coordination with the Digital Marketing Team Lead, PR and Communications Team Lead, and the Marketing & Communications Director

      Produce detailed insights and analytics that measure effectiveness of campaigns and overall traffic across all digital channels to be shared with the leadership (Paid Ads, Social Media, Web Analytics & SFMC)

      Launch and optimise paid campaigns on social media platforms and Google Ads.

      Manage Salesforce Marketing Cloud (SFMC) journeys and email send outs

      Serve as the PwC Middle East website owner,

      pwc.

      com/m1, making sure to implement regular site updates, monitor stats, and optimise the content

      Enforce web branding standards, including photo and visual asset use

      Drive special website-related projects (e.

      g.

      search engine optimisation) managing implementation timelines accordingly

      Learning & Growth

      Serve as integral member of global digital teams within the PwC network to contribute to corporate direction and initiatives

      Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed

      Knowledge, Skills, And Abilities

      Education

      Bachelor's degree in Computer Science, Online Marketing, or related field

      Certifications in Digital Marketing platforms preferred

      Language

      Fluency in spoken and written English.

      Fluency in spoken and written Arabic.

      Overall Experience

      1-3 years of experience in working with any website CMS platform and executing online campaigns on social media and google ads platforms.

      Specific Experience

      Experience in digital marketing and digital campaigns execution.

      (Social Media Display & Google Ads)

      Experience in Adobe Experience Manager or any similar website CMS.

      (e.

      g.

      Wordpress)

      Experience Within The Middle East Is Preferred

      Experience with analytics platforms (e.

      g.

      Adobe SiteCatalyst, Google Analytics, Mixpanel etc.

      )

      Experience Coding In HTML/CSS/Javascript Is Preferred

      Experience in Salesforce or any CRM is preferred

      Experience in native reporting and analytics from social media platforms (X, Linkedin, TikTok and Instagram)

      Knowledge and Skills

      Strong analytical skills with the ability to derive insights from data and translate them into actionable recommendations.

      Knowledge with marketing and email automation platforms

      Knowledge in SEO & SEM

      Background about service offering for all PwC LoS and industry sectors in the Middle East

      Excellent time and project management skills

      Excellent communication skills

      Excellent writing skills

      Ability to research and stay up to date with trending technologies and opportunities within the digital space

      Ability to interact effectively with people of all levels to accomplish objectives

      Experience with data manipulation and querying.

      Familiarity with data visualisation tools and reporting presentations

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