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    Private Banking Program Manager - Amman, الأردن - Arab Bank

    Arab Bank
    Arab Bank Amman, الأردن

    منذ 4 أيام

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    وصف
    • Develop the PB segment in terms of eligibility criteria, account flagging and program differentiation in line with CB's strategy and business objectives.
    • Responsible to develop the Banking and non-banking benefits associated with PB segmentation.
    • Analyze market trends, competitive landscape, and opportunities to acquire, manage, and retain customer relationships.
    • Monitor and analyze the performance of the segment in terms of NTB customers, account balances, product usage, cross sell ratio and profitability.
    • Conduct regular upgrades of eligible lower tiered clients to PB segment, and downgrades of PB clients no longer satisfying PB criteria.
    • Responsible for all PB marketing activities (including advertise and media campaigns) and budget in accordance with guidelines.
    • Call the branches regularly to ensure that program's visibility and service quality is up to standards and in accordance with the distributed sales staff manual.
    • Compliance & adherence to all internal standards, guidelines and regulatory compliance.
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