The Integration of Two Spanish Experiences
I find that the concept of beBee may be best explained by a metaphor extracted from another Spanish experience. The concept of specialized hives becomes very clear with the example of Spanish digital start-up Mylibreto offers advanced widgets to help publishers promote titles online, while offering analytics and sales data. Fernando Fominaya noticed that he was reading less books than before, in an era when anything you need to know is just one click away on a search engine. This is because there were no guides to bees (readers) to find the flowers (books) they look for and that the accessibility to the nectar was difficult. The challenge was to establish a hive for book readers that is accessible, rich in nectar of the quality the bees (readers) demand and helps the bees scouts (book reviewers and content writers) to find. The publishing of just scattered book covers over the web meant that weren't enough nectar available for the readers to visit and even the nectar wasn't the quality the readers (bees) demanded.
The soil that suits the idea seed is blogs as determined by Myliberto. It approaches key book blogs on subjects related to their catalogue and offers them a series of librettos (scripts) related to the blog’s subject, which are embedded on the website and link directly to the book’s e-retailer. With this affiliate marketing strategy blogs benefit from the widgets on two sides: they earn a percentage of the book´s sale for every sale done from the libretos; and also improve their organic positioning in search engines. There is a symbiotic relationship between the bees (readers) and the flowers (books), and this makes this relationship more of an ongoing one.
This is the beauty of beBee. It allows a great degree of freedom in establishing hives with creative ideas that would make beBee a land of creativity. The idea of establishing a "books hive" as discussed above opens the minds to the great possibilities of establishing other hives with definite niches.
Good idea seed falling in well-prepared soil (books hive) in a favorable environment to produce a flower with the nectar that invites the bees (readers) to the flower. The fragrant signal (widget) guides the bee to the content (soil) to decide if the book (flower) is accessible and that it has the fragrance the bee (reader) favors. The more similar books (flowers) there are, the more a scouting bee shall be willing to do a wiggling dance so that similar bees (potential readers) would join. More bees shall require more of same flowers so that they may have enough supplies of nectar. Bees don't change type of flowers easily. The soil (hive) must be kept in good conditions so that more seeds (comments and content) may fall and new flowers of same quality may grow and bees may stay longer.
I believe the reader-book example above serves as a great guide for establishing the concepts of new hives and that beBee Team should benefit from this buzz in explaining more the importance of niche hives and the thinking required before their establishing.
I dedicate this post to Franci Eugenia Hoffman who is doing a great job writing on mini hives and highlighting their value.
Business Cranking Power
New Insights on Dealing with Competition
You have no groups that fit your search