Watch out for Business Ideas from Bees





I honestly believe this buzz is relevant to all businesses and that beBee should consider it seriously. Studying bees provide us with valuable lessons and business ideas. The world of bees is amazing with its complexity; yet an illuminating one. "Bee-ing in the bee" and observing their habits may provide ideas for businesses to capture and apply.

What the bees hate and what the bees like are two areas worthy of consideration. Let us start with what the bee hates as an analogy to what your customers hate. Bees hate thirst. Bees don't store water in their bodies and so depend on its availability. We tend to do the wrong things in providing them with water. If we don't understand the bee (customer) our offers shall go astray. Many people add sugar to the water so that the bee shall be delighted twice by having water and food simultaneously. During summer days this can be very wrong as sugary water makes the bee get thirsty fast. Same with salty food and as sugar and salt particles drive water out of body cells and make us feel thirsty. The bee gets angry if feels thirsty and may turn aggressive and sting us. Customers behave similarly and if you leave them thirsty for information, good service and good treatment shall get angry and may sting the business provider.

Business may turn these facts to their advantage. If customers enjoy sugary products then they may feel thirsty and in order to satisfy this need they drink sweet juices! This is only to feel thirstier soon and order the sweet drinks again and the loop goes on. This is why people who realized this fact try to neutralize what they eat. You find people taking milk and cookies so as not to feel thirsty. This is a great example of habit marketing. People buy what with what so if these businesses sell one product they may sell the other. To be honest, these businesses need to sell a product that doesn't inflate the thirst; instead they sell two products, which jointly extinguish the need and in all cases it is a temporary satisfaction as people need to drink again.


Bees don't like deep water and they drown in it. It is not enough to give the bees water; it has to be the right water and place too. We need to help the bees reach the water without drowning and with convenience. That is why beekeepers use pebbles or rocks and the like so that the bees may stick to while drinking water. Businesses tend to forget these simple facts. Knowing your readers, for example, helps you as an author to decide the content and style of your writing. The bee loves shallow water and some readers may prefer simple info. Some authors drown their readers (I do sometimes) with complex and highly specialized info. The result is the sinking of the reader (customer).


Beekeepers may intentionally leave a leak in a faucet so that it is reachable for the bees and ensure the water availability at all times. Business should realize that their bees (customers) may thirsty for information. Keep the faucet of information leaky and your customers shall be grateful. If the customers find no info available they shall start the rumors mill. Again, businesses should realize that if they leak sweet information it should be neutralized; else the customers shall get thirsty and demand for more sweet info. The more they get, the thirstier they become. Many businesses tend to leak very sweet info to raise their stock prices. But they should beware of very thirsty customers!


Not all smells attract the bees. Some smells actually repel them. Marigold flowers have very pungent smell and are bee-repellent. Business shouldn't assume that bees like all flowers. They should observe and learn what attracts the customers and what repels them. There is also a second reason why bees hate very strong smells. Bees communicate by releasing pheromones (volatile chemicals) to bring the attention of other bees to a message such as their hive is under attack. Very strong flower smells may overwhelm the smell of the pheromone and the bees lose their ability to communicate. Businesses tend to do the same mistake that flowers do: they outcry the customers' voice and customers lose their communication. We are experiencing this. Look at the attraction beBee is getting from customers who lost their voices and communication on some other competing platforms. No more able to comment, share info or messaging are but few examples which repelled customers to migrate to friendlier platforms.

BeBee is a great example of lessons derived from bees. People got drowned in competing platforms, lost communication, found the smell repellent and their thirst for good service was only satisfied with sweet promises to make people thirstier. I hope beBee and all businesses realize these simple, but powerful lessons derived from bees.


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Comments
Javier 🐝 CR

Javier 🐝 CR

5 years ago #24

BeeBusiness !

Ali 🐝 Anani, Brand Ambassador @beBee

#29
I am glad you did, Pamila . I mean enjoying the slideshare. In few minutes I am posting on Is there a Formula for Success? Would love to hear your opinion.

Ali 🐝 Anani, Brand Ambassador @beBee

#27
This is a fabulous comment . You raise two main issues. By providing how shops place cookies and milk you refer to habit marketing very elegantly. I t is equally interesting is the problem of surplus, which I discussed in one of my SlideShare presentations. Yes, surplus of info, of buzzes or whatever may lead to problems. I call it "The Surplus Syndrome". May be I write on this issue soon. Please keep the habit of commenting and I shall never have the syndrome of surplus because your comments are highly valuable, Pamela.

Ali 🐝 Anani, Brand Ambassador @beBee

#25
Spot on dear Anees Zaidi and you are very correct. Your post is great one and should be read along with this one if readers are to catch the full depth of your comment

Ali 🐝 Anani, Brand Ambassador @beBee

#23
You are welcome Javier C\u00e1mara Rica

Javier 🐝 CR

Javier 🐝 CR

5 years ago #19

Thanks Ali Anani again for your thoughts

Ali 🐝 Anani, Brand Ambassador @beBee

Thank youFranci Eugenia Hoffman and I assure you your comment produced honey.

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

Thank you Ali Anani for youy in-depth and clever way you discuss beezness and business. A happy customer or a happy bee is what produces honey and loyalty.

Qamar Ali Khan

Qamar Ali Khan

5 years ago #16

#19
Thank you Ali Anani, my dear friend!

Ali 🐝 Anani, Brand Ambassador @beBee

I do appreciate greatly your comment dear Qamar Ali Khan. Your understanding and analysis are great. I really have nothing to add except compliment you.

Ali 🐝 Anani, Brand Ambassador @beBee

#16
Basically yes Sara Jacobovici. At least to divide cusomers into well-understood clusters. We live in the age of customization. One customer would prefer things that we think he/she will not. We may not manage taste or colors. The bees teach us this is the case. Thank you for writing a clarifying comment.

Qamar Ali Khan

Qamar Ali Khan

5 years ago #13

Very relevant and deeply thought-out buzz Ali Anani! It's really interesting and meaningful to study the nature of the bees requirement to correlate it with the customer behavior. Most of the businesses commit this core blunder. They market the product and then search for the market. In this struggle, they normally suffer a failure. Your buzz wonderfully relates the nature and importance of the bees behavior, demand, and the nature of demand to that of customers. In marketing, the first ever step is marketing research. The purpose of this research is the same what you described in your post: To identify the target market, to know the target market, to study the customers buying behavior, to study the marketing dynamics and the nature of demand and supply, to have solid information about the competitors as well as external factors that directly and indirectly affect the market. Your buzz is a super buzz as it practically mentions all these factors while studying the bees behavior as well as the nature of their relationship with flowers. Beautiful buzz with magnificent illustrations Dear Ali!

Sara Jacobovici

Sara Jacobovici

5 years ago #12

Ali Anani, your buzzes, on top of everything else, are also courageous. You are saying, if I understand you correctly, that we can't think mass production and expect to succeed. Every type of customer; the bee versus the wasp, or any other potential consumer we want to attract to our flowers, has to be individually understood. If you just want to send out sugary water because you think you'll get "most" of the customers, this is very shortsighted. Investing in the time to understand the needs of the customer, as individuals, will in the long run produce more loyal customers who will also do that all important waggle dance.

Sara Jacobovici

Sara Jacobovici

5 years ago #11

#8
" Both smells many of us would describe as banana would be described very differently by a bee. There seems to be a great lesson in this experiment." Thanks for teaching us that important lesson William King.

Ali 🐝 Anani, Brand Ambassador @beBee

#12
CityVP Manjit "To get the honey I first need my club to understand what is different about existing in a network intelligence world. The bee or human beeing is an important part of a network intelligent world. The value in a network intelligence world is the pollination of the network. In order to create hives of value within this network intelligence we need different types of hives, one type being the beezness" I love this segment of the post @CityVP Manjit. I don't differ with you. I am studying the bee-flower metaphor and not bees alone. But to understand at more depth this metaphor we need to understand the social networks of bees. They both reinforce our understanding of the beezness. The business produces the flowers and without having a terrific social networking the flowers produced shall not be to the taste of the bee. So, as you wrote on my buzz, our ideas together make a better story to tell.

Ali 🐝 Anani, Brand Ambassador @beBee

#12
Great to read a post by you CityVP Manjit as an offshoot or whatever of this post. I am heading now to read it with pride.

CityVP Manjit

CityVP Manjit

5 years ago #8

I have a parallel track to this because this framing is intelligent. My frame suits my objectives and should be viewed in parallel and not as a competing view. As thinkers I value the POWER OF AND and not the TYRANNY OF OR - so this is not about your frame vs my frame but your frame AND my frame. https://www.bebee.com/producer/@cityvp-manjit/the-bee-the-beez-and-the-beezness

Ali 🐝 Anani, Brand Ambassador @beBee

Great and million thanks dear William William King. I appreciate greatly your prompt response

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Great story and lesson William King. Thank you so much for sharing it. Do you have a reference for this story? It is simply amazing. It really fits the theme of this post. Yes, it is not only what we smell; it is more what others smell the same thing. Very interesting and enriching comment indeed.

Ali 🐝 Anani, Brand Ambassador @beBee

Your comment is refreshing to my heart and mind Dear Gert Scholtz. I greatly appreciate your feedback.

Gert Scholtz

Gert Scholtz

5 years ago #4

Great insightful post Dr Ali Anani! As in all your posts you go into complex depth - yet keep it simple and understandable.

Ali 🐝 Anani, Brand Ambassador @beBee

Thank you dear debasish majumder- you prompt me to rephrase a famous quote into the following "You can drive a bee to a flower, but you can't force it to smell it or take nectar from it"

Ali 🐝 Anani, Brand Ambassador @beBee

#1
Thank you dear@mohammed khalaf

mohammed khalaf

mohammed khalaf

5 years ago #1

thank you for pick my friend

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