A Simple Approach to storytelling


A Simple Approach to storytelling

Great stories grab our hearts and move us emotionally. Emotions lead to action. This explains the rapidly increasing trend what salespersons need to be good storytellers to capture the hearts of their clients and act by purchasing. Storytelling isn’t limited to writers and we all need to be good storytellers. This buzz is a simple attempt to provide a simple approach to storytelling and I hope you would find it useful. I have written frequently on this topic, but this time I am offering what I believe is a simpler approach.

A great story has a dilemma to solve. It is a turning point where the hero of your story has to make a choice between mostly bad ones by choosing the one with less bitterness. It is a turning point in the life of the hero. How did the hero reach this stage? The hero (it could be your product) lives a normal life (a linear one). Life is predictable and small obstacles can be dealt with and normal life resumes. Kicking incident (driver incident) happens to the hero. This is where life starts kicking the hero and the escalation of feelings build up. You may refer to the emotions ladder (background image) to visualize the buildup of emotions.

We all have a certain capacity to absorb mounting emotions or feelings. At some point our capacity shall be unable to hold the mounting emotions. We are like a land with restricted resources with growing population. At some point the land loses its capacity to feed all the populations. It reaches a turning point, or a bifurcation point where the population will offer alternative paths. We are the same we reach this bifurcation point and branch out into two choices. Here is the trap because the two choices can be bitter ones and difficult to accept. We tend to accept the less bitter one. But the hero of your story finds a third path.

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To illustrate this point by example I find the buzz of PhilΒ Johnson titled β€œFear” very true and serves as a great example of what I mean. The cover image of the buzz reads:

We are often willing to sacrifice freedom for the illusion of safety
Phil Johnson

We opt to seen the dilemma of two bitter choices. In this case they are: sacrifice of our freedom or losing our safety. We tend to sacrifice our freedom. The hero of your story might see what others fail to see: finding a way to keep our personal freedom without feeling unsafe.

I recall a story of a student who joined my university (University of East Anglia) in the UK while doing my PhD. The student came from a very poor family. The student had only two underwear pieces. He washed one as soon as he took a shower so as to use it when the other gets dirty. He never went to the cafeteria to eat and cooked his meals to save money. He recalled how many times he awoke while his parents were making love. Life rained miseries for him. His father deceased while on scholarship and he had to save money from his scholarship to support his family. Life rained miseries for him. He thought once about committing suicide as a substitute choice to continuing living in misery. His life only brightened up when he realized that poverty led to his ambition and self-dependence to meet any challenge in his life. He had a greater capacity to deal with hardships- a wealth that many people lacked. Today he is a very rich man with a happy family.

I add two recent examples on turning points or dilemmas from two recent buzzes on beBee.

The first example comes from the buzz of CityVP 🐝 Manjit titled: The Time Before Dying in which he wrote "We are constantly fearing death rather than constantly loving life and so at the root of that which should be HOME".  This is a great dilemma for story writers to consider.  

The second example originates from the buzz by Geoff Hudson-SearleΒ titled: The extraordinary life of challenging the staus quo. This is a great buzz and is full of examples of dilemmas for the searching mind.Β  The kicking point (Driving point) is when a person realizes his/her need to challenge the boredom and safety of his position.

You may notice the analogies between what I am suggesting here for storytelling and the bifurcation diagram (the background image). Yes and the latter was my inspiration for writing this buzz.


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Ali 🐝 Anani, Brand Ambassador @beBee

#51
this is the flow and you are in it

Ali 🐝 Anani, Brand Ambassador @beBee

To a very deep friend of mine and I mean David Navarro L\u00f3pez- you know that you were on my mind while writing this buzz. I remembered our exchange of comments years ago on slideshare and how our intellectual and friendly journey progressed. The problems we faced till we found a solution and the conflicts with life we encountered till they blossomed into great endings. Now, you are where you are a happy man with many great hopes and dreams being fulfilled. This is a story for you.

Ali 🐝 Anani, Brand Ambassador @beBee

The great thinker wrote a "buzz on this buzz" that explains the chaotic part of the background image of this buzz in a brilliant, testified and challenging way. Manjit raises the issue of the rise of the antiheroes in our modern societies and the fall of the hero stories. I strongly advise the readers of this buzz to refer the the buzz of Manjit because it is worthy of your quality time reading. Challenge your mind and helow is the link to Manjit's buzz: https://www.bebee.com/producer/@cityvp/lifecentric

Ali 🐝 Anani, Brand Ambassador @beBee

#47
What a great buzz that you wrote dear CityVP \ud83d\udc1d Manjit read the buzz of Manjit as he refers to Joseph Campbell in it. It is interesting that you mentioned him in our exchange of comments on your buzz today. But here, Manjit adds a further and new dimension to the great work of Joseph. I made my first impression comment on your buzz dear Manjit and its quality is so high that I shared it on three hives and to my followers. This is something I only do for very exceptional buzzes. I am honored by your mention and in any role this buzz motivated you to write your great buzz.

CityVP Manjit

CityVP Manjit

3 years ago #32

Dear Ali \ud83d\udc1d Anani, Brand Ambassador @beBee here is corresponding buzz "LIFECENTRIC" https://www.bebee.com/producer/@cityvp/lifecentric

Ali 🐝 Anani, Brand Ambassador @beBee

#41
I deliberately postponed replying to your first comment till I have responded to the subsequent ones Geoff Hudson-Searle. I thank you for your honesty in evaluating the buzz. First, you captured me with your writing "you need to meet the minds and hearts of your target audience". Yes, I agree without any doubt. The graph I used is analogous to the complexity graph of population growth. I wanted to avoid using the word complexity or other terms that may have led to losing the readers' minds. I agree with you that I could have explored the topic in a greater detail. However; it is leaving out some "hoes" that attracted such great comments as yours. I wanted to test the waters first with this buzz, but I promise to do soon. I certainly enjoyed our discussions on your buzz and I learnt a lot from you. For me, today is a delightful one for I got to know your more. I can't thank you enough.

Ali 🐝 Anani, Brand Ambassador @beBee

#43
It did and it responds n part to the questions I addressed to you in my previous comment Geoff Hudson-Searle. I used the word delight in my previous comment and you are referring to happiness. As people are forgetful unless there is a deep belief in "there is something of value and delight for me" I therefore agree fully with you that we should leave the customer with something physical to keep memory of whatever we offer the customer. I wanted initially to include an example of the CV that my daughter prepared and her CV is written in story format and the printing of the CV is done in very high quality photographic paper that it shall be difficult to "drop" the CV. I promise to share parts of it soon. Again, I do appreciate your comment greatly and I am indeed grateful to you.

Ali 🐝 Anani, Brand Ambassador @beBee

#42
I agree with you Geoff Hudson-Searle. In the linear part of the story a salesperson may introduce the layer of experiential experience to proceed to exciting the prospective customers with some features that are delightful and of benefit to them. Once they are in this stage I believe arousing them emotionally will help a long way. May be soon I shall give a working example of what I mean. Every product has its story. It is how we deliver the story to create action. In this case the product is the hero. I wonder in your opinion if the experiential and emotional processes or steps should go in consequence or in parallel. Or, the could be overlapping. I am here a bit worried of the confusion that may result. I thank you so much for your constructive comment, which triggers my thinking.

Geoff Hudson-Searle

Geoff Hudson-Searle

3 years ago #28

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee The essence of a successful emotional journey is that it leads the customer through a series of emotional waves. Interwoven with these highs are the key corporate communication and sales messages. At the end of the experience it must deliver the customer on an emotional β€˜High’. This is a proven communication technique that creates a deep sense of satisfaction and a strong memory of the visit and the brand. Psychologically, people prefer a defined conclusion to meetings. It is important that this is concluded with a physical retention (for example a brochure/ presentation/video/next appointment date). This reinforces that each visitor is important and provides a memory trigger for follow-up calls from sales persons. I am not sure I agree with Phil Johnson's quote 'We are often willing to sacrifice freedom for the illusion of safety' this is very much based on a 'one fits all scenario' our beings are all completely different, we all make choices and decisions, good or bad, in our lives, for the good of our loved ones, friends and executive teams, you know I wrote a blog last week called 'The pursuit of Happyness' the quote I will leave you with is 'Happiness is a choice. You can choose to be happy. There's going to be stress in life, but it's your choice whether you let it affect you or not.' by Valerie Bertinelli. I look forward to our next interaction and hope this provides you with some 'food for thought' Best wishes, Geoff.

Geoff Hudson-Searle

Geoff Hudson-Searle

3 years ago #27

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee There are two layers to a successful journey: the progression through the experiential, and the emotional journey that customers should feel; bringing the β€œcompany experience to life”… there are two layers to this approach layer 1: Visual journey It is important to define the start and finish experience, as portal zones that every customer experiences. Further in to communications the designed components build the total experience. And layer 2: Emotional state journey The second layer of the brand journey should plot the change in the emotional state that customers should experience to fully engage in the brand experience. This emotional journey has several advantages: Most importantly, it delivers the psychological sense of tension then relief and relaxation that customers enjoy and need in their lives It reduces the reliance of the performance on the staff, and increases overall quality across the business It can be changed depending on the season, location, or time of day to create further uniqueness in the market It ensures a vibrant β€˜live’ performance feel for the customer, every visit and meeting, making each customer feel important and leaving the meeting, with more knowledge and information, before they commenced discussion.

Geoff Hudson-Searle

Geoff Hudson-Searle

3 years ago #26

Dear Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I really enjoyed your contribution and interactions to my buzz this morning https://www.bebee.com/producer/@geoff-hudson-searle/the-extraordinary-life-of-challenging-the-status-quo I know understand the cross synergy between some of the aspects of your writings and views. First of all I must commend you of the subject matter and topic, although I feel that you have not exercised a full explanatory and to the core of this fascinating subject, but provided great thought provoking insights to express opinions and incites. 'Great stories grab our hearts and emotions' this is a fact, irrespective of whether you are a writer, poet, film director or sales person, you need to meet the minds and hearts of your target audience. I am a huge fan of Joseph Campbell and his work, potentially one of my all time favorite books is 'The hero with a thousand faces' there are so many amazing facts in this book which are visible in life today from film and media through to business, his theories are no longer just a thesis of good ideas, his formula's are practical with commercial application. Joseph Campbell defines the function of a myth as the provision of a cultural framework for a society or people to educate their young, and to provide them with a means of coping with their passage through the different stages of life from birth to death. You touched on the sales person, One of the best ways to develop a sales or customer experience is through defining the β€˜branded customer journey’ as a series of elements that build up the branded message over time. It gives the brand manager more control over the delivery of the brand experience and therefore increases the likelihood of it’s success.

Ali 🐝 Anani, Brand Ambassador @beBee

#39
Thank you Maite Barroso Del Cerro for your appreciation and sharing of the buzz

Ali 🐝 Anani, Brand Ambassador @beBee

This is a decent call from a decent poet to preserve the honey-producing bees. If we fail to preserve honey producers then what else can we preserve? Thank you dear Debasish Majumder for voicing out your sublime appeal.

Ali 🐝 Anani, Brand Ambassador @beBee

I have edited the buzz by expanding on it, replacing the background image and adding few examples from distinguished bees.

Ali 🐝 Anani, Brand Ambassador @beBee

#34
Great and their is nothing equal to writing consciously from our hearts dear Tricia Mitchell

Ali 🐝 Anani, Brand Ambassador @beBee

#31
Great dear Tricia Mitchell and I am sure you shall amplify your energetic comment soon.

Ali 🐝 Anani, Brand Ambassador @beBee

#30
I thrived on your comment . I add my voice to yours that we don't only share ideas, experiences and knowledge. We can share our stories. When we tell our stories we are full of passion and the reader or listener would be more engaged. The stories of our conflicts, failures and successes are a fertile ground ans may serves as lighthouses for those people sailing in their darkness. I greatly appreciate your support and enlightenment my friend.

Ali 🐝 Anani, Brand Ambassador @beBee

#28
How about then a new definition for great leaders and the inspiration comes from your comment dear Tricia Mitchell? Great leaders, are those leaders who amplify the energy of others. This is a great thinking on your part my friend.

Ali 🐝 Anani, Brand Ambassador @beBee

#26
Thank you fot your outstanding comment. After all, freedom consists in doing what is "right"l The dilemma of not doing what is right and knowing it creates a huge conflict for the person. Truly, this is a worthy paradox to explore. Thank you dear Luizia\ud83d\udc1d Patr\u00edcio Obrigado por seu excelente comentΓ‘rio. Afinal, a liberdade consiste em fazer o que Γ© "certo". O dilema de nΓ£o fazer o que Γ© certo e saber que cria um enorme conflito para a pessoa. Na verdade, este Γ© um paradoxo digno de explorar. Obrigado querida Luizia\ud83d\udc1d Patr\u00edcio

Ali 🐝 Anani, Brand Ambassador @beBee

#22
You are a born self-charging soul my dear Tricia Mitchell. I am afraid I am "over-charging" your batteries..

Ali 🐝 Anani, Brand Ambassador @beBee

#21
Thank you so much for sharing the buzz in the Entrepreneurs Hive Harvey Lloyd. Yes, I believe the buzz belongs to this hive.

Ali 🐝 Anani, Brand Ambassador @beBee

#20
Fascinating your comment is my dear Harvey Lloyd. In few lines you very ably highlighted the main concepts of the buzz. So glad to read your comment again because they are heart-boosters.

Harvey Lloyd

Harvey Lloyd

3 years ago #14

Which step are you launching from today?

Harvey Lloyd

Harvey Lloyd

3 years ago #13

I found your picture intriguing. A story may be written from one of the steps but the reader can also be reading from a different step. Fascinating concept. The other point i saw from the graphic is the "choice" we can choose the step from which to launch our story. Good thinking piece this morning.

Ali 🐝 Anani, Brand Ambassador @beBee

CityVP \ud83d\udc1d Manjit- you are quoted in the buzz

Federico Álvarez San Martín

#10
Hi Chuck Bartok. You can mention someone on BeBee if you previously followed. If you have problems let me know and I analyze it. Best regards.

Javier 🐝 CR

Javier 🐝 CR

3 years ago #10

#10
Chuck Bartok

Ali 🐝 Anani, Brand Ambassador @beBee

#14
Dear Luizia\ud83d\udc1d Patr\u00edcio- to get "carried away" is easier than to carry. except in your comment because it is "light". Thank you

Ali 🐝 Anani, Brand Ambassador @beBee

Dear Luizia\ud83d\udc1d Patr\u00edcio- to get "carried away" is easier than fto carry. except in your comment because it is "light". Thank you

Ali 🐝 Anani, Brand Ambassador @beBee

#10
Chuck Bartok

Ali 🐝 Anani, Brand Ambassador @beBee

#9
No Chuck Bartok as the story in my buzz is real. I reported it as it happened. In all cases, a story to be believed it has to be real reflection of what goes on. Thank you for making a nice comment.

Ali 🐝 Anani, Brand Ambassador @beBee

#8
Thank you my dear Tricia Mitchell for your comment is both deep and cheerful to put a smile on my face. I hope you "recharged" your battery as you "charged " me with a positive tone.

Ali 🐝 Anani, Brand Ambassador @beBee

You remind me dear Debasish Majumder. In a way we accept the unaccepted or we create a new situation. Thank you also for sharing the buzz my friend.

Debasish Majumder

Debasish Majumder

3 years ago #3

nice share sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! enjoyed read and shared. i guess, an inherent state of apathy may induce us not respond to the changes our emotions may suggest. thank you for the share sir.

Ali 🐝 Anani, Brand Ambassador @beBee

#2
I wonder @Savvy Raj if you had written this comment before reading my comment on your buzz few minutes ago because I challenged you to find the hidden synchronicity between our buzzes. You surprise me with your writing "And by the way I see this is another synchronicity in action again". You are a smart and thinking cells dear Savvy. I appreciate that you extracted the line that carries the word capacity because is what inspired me mostly to write this buzz. I advise readers of this buzz to read Savvy's buzz here: https://www.bebee.com/producer/@savvy-raj/nothing-more-nothing-less#c1

Ali 🐝 Anani, Brand Ambassador @beBee

Phil \ud83d\udc1d Johnson, MBL and Brand Ambassador @beBee- you are quoted in this buzz

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