A Simple Approach to storytelling
Great stories grab our hearts and move us emotionally. Emotions lead to action. This explains the rapidly increasing trend what salespersons need to be good storytellers to capture the hearts of their clients and act by purchasing. Storytelling isn’t limited to writers and we all need to be good storytellers. This buzz is a simple attempt to provide a simple approach to storytelling and I hope you would find it useful. I have written frequently on this topic, but this time I am offering what I believe is a simpler approach.
A great story has a dilemma to solve. It is a turning point where the hero of your story has to make a choice between mostly bad ones by choosing the one with less bitterness. It is a turning point in the life of the hero. How did the hero reach this stage? The hero (it could be your product) lives a normal life (a linear one). Life is predictable and small obstacles can be dealt with and normal life resumes. Kicking incident (driver incident) happens to the hero. This is where life starts kicking the hero and the escalation of feelings build up. You may refer to the emotions ladder (background image) to visualize the buildup of emotions.
We all have a certain capacity to absorb mounting emotions or feelings. At some point our capacity shall be unable to hold the mounting emotions. We are like a land with restricted resources with growing population. At some point the land loses its capacity to feed all the populations. It reaches a turning point, or a bifurcation point where the population will offer alternative paths. We are the same we reach this bifurcation point and branch out into two choices. Here is the trap because the two choices can be bitter ones and difficult to accept. We tend to accept the less bitter one. But the hero of your story finds a third path.
To illustrate this point by example I find the buzz of Phil Johnson titled “Fear” very true and serves as a great example of what I mean. The cover image of the buzz reads:
We are often willing to sacrifice freedom for the illusion of safety
Phil Johnson
We opt to seen the dilemma of two bitter choices. In this case they are: sacrifice of our freedom or losing our safety. We tend to sacrifice our freedom. The hero of your story might see what others fail to see: finding a way to keep our personal freedom without feeling unsafe.
I recall a story of a student who joined my university (University of East Anglia) in the UK while doing my PhD. The student came from a very poor family. The student had only two underwear pieces. He washed one as soon as he took a shower so as to use it when the other gets dirty. He never went to the cafeteria to eat and cooked his meals to save money. He recalled how many times he awoke while his parents were making love. Life rained miseries for him. His father deceased while on scholarship and he had to save money from his scholarship to support his family. Life rained miseries for him. He thought once about committing suicide as a substitute choice to continuing living in misery. His life only brightened up when he realized that poverty led to his ambition and self-dependence to meet any challenge in his life. He had a greater capacity to deal with hardships- a wealth that many people lacked. Today he is a very rich man with a happy family.
I add two recent examples on turning points or dilemmas from two recent buzzes on beBee.
The first example comes from the buzz of CityVP 🐝 Manjit titled: The Time Before Dying in which he wrote "We are constantly fearing death rather than constantly loving life and so at the root of that which should be HOME". This is a great dilemma for story writers to consider.
The second example originates from the buzz by Geoff Hudson-Searle titled: The extraordinary life of challenging the staus quo. This is a great buzz and is full of examples of dilemmas for the searching mind. The kicking point (Driving point) is when a person realizes his/her need to challenge the boredom and safety of his position.
You may notice the analogies between what I am suggesting here for storytelling and the bifurcation diagram (the background image). Yes and the latter was my inspiration for writing this buzz.
""
مقالات من Ali Anani
عرض المدونةLight and darkness co-exist anywhere and at any time. They exist in our bodies. The shadow is mostly ...
My exchange of comments and her temptation for me to write lyrics Fay Vietmeier this post emerged. W ...
It amazes me the life lessons we learn from nature. One great lesson is our tendency to “breathe ass ...
المتخصصون ذوو الصلة
قد تكون مهتمًا بهذه الوظائف
-
French Voice Recording
تم العثور عليها في: DrJobEn JO A2 - منذ 5 أيام
Covoco Amman, الأردنListen to and comprehend instructions for voiceover projects. · Study actors in order to determine their specific personalities. · Practice voiceovers to set quality and tone. · Obtain instruction and guidance for voice quality, tone, and speed. · Read scripts in order to determi ...
-
Associate Operations Specialist
تم العثور عليها في: DrJobEn JO A2 - منذ يومين
OPTIMIZA Albert Town, الأردنManaging day-to-day operations. · Optimizing operational processes and procedures for maximum efficiency while maintaining quality standards. · Assisting with the implementation of new processes and procedures. · Identifying ways to improve customer experiences. · Ordering suppli ...
-
Implementor
تم العثور عليها في: DrJobEn JO A2 - منذ أسبوع
MATRIX BUSINESS TECHNOLOGY Amman, الأردنBachelor's degree in one of the following disciplines: computer science, information technology or related field · 1-3 years' experience in the same field. · Good knowledge of English language. · problem solving skills. · Strong understanding of ERP systems and their implementati ...
التعليقات
Ali Anani
منذ 6 سنوات #35
this is the flow and you are in it
Ali Anani
منذ 6 سنوات #34
Ali Anani
منذ 6 سنوات #33
Ali Anani
منذ 6 سنوات #32
What a great buzz that you wrote dear CityVP \ud83d\udc1d Manjit read the buzz of Manjit as he refers to Joseph Campbell in it. It is interesting that you mentioned him in our exchange of comments on your buzz today. But here, Manjit adds a further and new dimension to the great work of Joseph. I made my first impression comment on your buzz dear Manjit and its quality is so high that I shared it on three hives and to my followers. This is something I only do for very exceptional buzzes. I am honored by your mention and in any role this buzz motivated you to write your great buzz.
CityVP Manjit
منذ 6 سنوات #31
Ali Anani
منذ 6 سنوات #30
I deliberately postponed replying to your first comment till I have responded to the subsequent ones Geoff Hudson-Searle. I thank you for your honesty in evaluating the buzz. First, you captured me with your writing "you need to meet the minds and hearts of your target audience". Yes, I agree without any doubt. The graph I used is analogous to the complexity graph of population growth. I wanted to avoid using the word complexity or other terms that may have led to losing the readers' minds. I agree with you that I could have explored the topic in a greater detail. However; it is leaving out some "hoes" that attracted such great comments as yours. I wanted to test the waters first with this buzz, but I promise to do soon. I certainly enjoyed our discussions on your buzz and I learnt a lot from you. For me, today is a delightful one for I got to know your more. I can't thank you enough.
Ali Anani
منذ 6 سنوات #29
It did and it responds n part to the questions I addressed to you in my previous comment Geoff Hudson-Searle. I used the word delight in my previous comment and you are referring to happiness. As people are forgetful unless there is a deep belief in "there is something of value and delight for me" I therefore agree fully with you that we should leave the customer with something physical to keep memory of whatever we offer the customer. I wanted initially to include an example of the CV that my daughter prepared and her CV is written in story format and the printing of the CV is done in very high quality photographic paper that it shall be difficult to "drop" the CV. I promise to share parts of it soon. Again, I do appreciate your comment greatly and I am indeed grateful to you.
Ali Anani
منذ 6 سنوات #28
I agree with you Geoff Hudson-Searle. In the linear part of the story a salesperson may introduce the layer of experiential experience to proceed to exciting the prospective customers with some features that are delightful and of benefit to them. Once they are in this stage I believe arousing them emotionally will help a long way. May be soon I shall give a working example of what I mean. Every product has its story. It is how we deliver the story to create action. In this case the product is the hero. I wonder in your opinion if the experiential and emotional processes or steps should go in consequence or in parallel. Or, the could be overlapping. I am here a bit worried of the confusion that may result. I thank you so much for your constructive comment, which triggers my thinking.
Geoff Hudson-Searle
منذ 6 سنوات #27
Geoff Hudson-Searle
منذ 6 سنوات #26
Geoff Hudson-Searle
منذ 6 سنوات #25
Ali Anani
منذ 6 سنوات #24
Thank you Maite Barroso Del Cerro for your appreciation and sharing of the buzz
Ali Anani
منذ 6 سنوات #23
Ali Anani
منذ 6 سنوات #22
Ali Anani
منذ 6 سنوات #21
Great and their is nothing equal to writing consciously from our hearts dear Tricia Mitchell
Ali Anani
منذ 6 سنوات #20
Great dear Tricia Mitchell and I am sure you shall amplify your energetic comment soon.
Ali Anani
منذ 6 سنوات #19
I thrived on your comment . I add my voice to yours that we don't only share ideas, experiences and knowledge. We can share our stories. When we tell our stories we are full of passion and the reader or listener would be more engaged. The stories of our conflicts, failures and successes are a fertile ground ans may serves as lighthouses for those people sailing in their darkness. I greatly appreciate your support and enlightenment my friend.
Ali Anani
منذ 6 سنوات #18
How about then a new definition for great leaders and the inspiration comes from your comment dear Tricia Mitchell? Great leaders, are those leaders who amplify the energy of others. This is a great thinking on your part my friend.
Ali Anani
منذ 6 سنوات #17
Thank you fot your outstanding comment. After all, freedom consists in doing what is "right"l The dilemma of not doing what is right and knowing it creates a huge conflict for the person. Truly, this is a worthy paradox to explore. Thank you dear Luizia\ud83d\udc1d Patr\u00edcio Obrigado por seu excelente comentário. Afinal, a liberdade consiste em fazer o que é "certo". O dilema de não fazer o que é certo e saber que cria um enorme conflito para a pessoa. Na verdade, este é um paradoxo digno de explorar. Obrigado querida Luizia\ud83d\udc1d Patr\u00edcio
Ali Anani
منذ 6 سنوات #16
You are a born self-charging soul my dear Tricia Mitchell. I am afraid I am "over-charging" your batteries..
Ali Anani
منذ 6 سنوات #15
Thank you so much for sharing the buzz in the Entrepreneurs Hive Harvey Lloyd. Yes, I believe the buzz belongs to this hive.
Ali Anani
منذ 6 سنوات #14
Fascinating your comment is my dear Harvey Lloyd. In few lines you very ably highlighted the main concepts of the buzz. So glad to read your comment again because they are heart-boosters.
Harvey Lloyd
منذ 6 سنوات #13
Harvey Lloyd
منذ 6 سنوات #12
Ali Anani
منذ 6 سنوات #11
Javier Cámara-Rica 🐝🇪🇸
منذ 6 سنوات #10
Chuck Bartok
Ali Anani
منذ 6 سنوات #9
Dear Luizia\ud83d\udc1d Patr\u00edcio- to get "carried away" is easier than to carry. except in your comment because it is "light". Thank you
Ali Anani
منذ 6 سنوات #8
Ali Anani
منذ 6 سنوات #7
Chuck Bartok
Ali Anani
منذ 6 سنوات #6
No Chuck Bartok as the story in my buzz is real. I reported it as it happened. In all cases, a story to be believed it has to be real reflection of what goes on. Thank you for making a nice comment.
Ali Anani
منذ 6 سنوات #5
Thank you my dear Tricia Mitchell for your comment is both deep and cheerful to put a smile on my face. I hope you "recharged" your battery as you "charged " me with a positive tone.
Ali Anani
منذ 6 سنوات #4
Debasish Majumder
منذ 6 سنوات #3
Ali Anani
منذ 6 سنوات #2
I wonder @Savvy Raj if you had written this comment before reading my comment on your buzz few minutes ago because I challenged you to find the hidden synchronicity between our buzzes. You surprise me with your writing "And by the way I see this is another synchronicity in action again". You are a smart and thinking cells dear Savvy. I appreciate that you extracted the line that carries the word capacity because is what inspired me mostly to write this buzz. I advise readers of this buzz to read Savvy's buzz here: https://www.bebee.com/producer/@savvy-raj/nothing-more-nothing-less#c1
Ali Anani
منذ 6 سنوات #1