Social Fragmentation and Cohesion

Social Fragmentation and Cohesion

The spread of Corona has caused global concern and societies became more conscious to the need to cooperate and foster their efforts to combat the dreadful virus. Local societies are coordinating their efforts towards a common goal to contain the virus. Nobody feels safe and this common belief has led to building trust among people and the need to communicate and work together. This shared objective among all members of society has revealed the fact that social capital or what I would call “social richness” enhances with all parties working towards a common goal.

Social capital has three dimensions: the degree of connections between individuals and groups. The quality of these connections based on the degree of trust members of groups have in each other so that they may share information and experiences to resolve a mutual obligation in countering the virus. The third dimension is resources or benefits acquired by being connected.

Information is a source of social capital only if it turns into knowledge. Unfortunately, even though social disasters such as Corona are widespread with fatal consequences on all fronts we find that some behaviors erode this capital. Groundless rumors are one example of misinformation that eats away that social capital. What benefit get the sources of rumors? It is nothing other than confusing the citizen. It is a high level of stupidity that I find no reason to justify. At times of crisis we need useful information and not a garbage one. Zacharias 🐝 Voulgaris expressed this very well in his comment on my previous postindeed it's information we pass to others though usually it transforms itself to knowledge once internalized. However, we often fail to pass on an equally important thing (or perhaps even more important): understanding and mental maturity”. The social capital is thus linked to social maturity. If maturity is lacking the social capital becomes fragmented and social efforts dilute by going into different directions.

This issue of social fragmentation is riskier than what seems on the surface. The three components of social capital mentioned earlier don’t work in isolation as they feedback to each other. Their combined effect is greater than their sum.

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                                                                                  Dimensions of Social Capital

As mentioned before, the interactions of these three dimensions are complex and like the three components of weather they may produce strange behaviors.

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                                   An example of a strange attractor

This is analogous to the complexity explained in the following video.


A common goal such as fighting the Corona virus make the goal act as the strange attractor that attracts all efforts to its domain. This is achievable only if everyone makes self the strange attractor to create new paths of possibilities. Second, is to team up and create (new) social systems jointly. Spreading rumors diverts the attention from the common goal and may create a new, but highly undesirable, new attractor that dissipates social efforts aimlessly. Non-equilibrium systems, like society, are not comprised of single formulae; they are fractal and have diverse structure on many scales. They are composed of many autonomous elements, each operating with many different values. Such complex systems are easy for perturbations by rumors and shift their behavior into unknown paths.

Social capital is sensitive to the initial conditions. Rumors have their negative impacts in reducing the social capital and even send human resources into the wrong directions. Jerry Fletcher shared a sales funnel that was presented in a conference which he attended. I find this funnel also extensible to social capital.

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Source- https://www.bebee.com/producer/@jerry-fletcher/consultant-marketing-brand-building

Aligning human efforts and thus enhancing the social capital is based on trust among all parties. Credibility and Certainty are components of trust as is explained in the funnel/without trust there shall be no impacting social capital.

The Sales Funnel may be extended to form the Social Funnel. This is another story.


This post was my inspiration to develop the Social Communication Funnel as described in my posy on LinkedIn,
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Comments
Ali 🐝 Anani, Brand Ambassador @beBee

#19
I agree Debesh Choudhury. This is evidenced with popular singer who have wide popularity and record phenomenal numbers of views on YouTube.Sometimes even their songs are meaningless; very they score high views because of their popularity for other reasons than singing well such as physical attraction.

Debesh Choudhury

Debesh Choudhury

1 year ago #18

Very well explained Ali \ud83d\udc1d Anani, Brand Ambassador @beBee .. but the viral posts (not good contents) on the social media probably works on "attraction of the subject" and the "popularity" of the person posting.

Ali 🐝 Anani, Brand Ambassador @beBee

#17
Thank you

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

#13
Always a pleasure.

Ali 🐝 Anani, Brand Ambassador @beBee

#14
Dear Jerry- I have decided to share the funnel here in this post.It is the last image.

Jerry Fletcher

Jerry Fletcher

1 year ago #14

#12
Dr. Ali, I will check it out.

Ali 🐝 Anani, Brand Ambassador @beBee

I appreciate your re-sharing of the post Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador

Ali 🐝 Anani, Brand Ambassador @beBee

#11
Thank you dear Jerry, This post inspired me to develop the Social Communication Funnel, which I published on LinkedIn. https://www.linkedin.com/feed/update/urn:li:activity:6643513412871688193/

Jerry Fletcher

Jerry Fletcher

1 year ago #11

Dr. Ali, Thank you for incorporating one of my items is this post. I apologize for not responding I have been on the road.

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Fay Vietmeier I quoted your comment in my post "Social Communication Funnel", which I published on LinkedIn https://www.linkedin.com/pulse/social-communication-funnel-ali-anani-phd/?published=t

Mohammed Abdul Jawad

Mohammed Abdul Jawad

1 year ago #9

#7
What an inspiring quote: "Love people and use money. Don't love money and use people."

Ali 🐝 Anani, Brand Ambassador @beBee

#7
Fay Vietmeier Your comment touches on a post that I am writing for LinkedIn on exactly "there are parallels between Sales & Social structures". I will surely reflect on your grand comment here my dear Fay. I loved the "love people and use money" and not the other way This is a subtle point. Yes, trust on a wide scale maybe unbelievable, but what is possible is to have pockets or hubs of trusted teams that may be to create enough force to convince others to change. The cost of mistrust is high and companies who lose trust become users of people and lovers of money and this shall not guarantee the continuity of a business. Great thinker you are and this is enforced by your wide experiences doing different things my "fair lady".

Fay Vietmeier

Fay Vietmeier

1 year ago #7

Ali \ud83d\udc1d Anani, Brand Ambassador @beBee You have touched on many issues my dear professor ;~) Much of my work in the staffing industry .. as a consultant ... in the energy industry is business development (sales) I appreciate the way you used the "Sales Success Funnel" ... there are parallels between Sales & Social structures For both: the foundation is based on & comprised of PEOPLE In the world of SALES a person who can connect ... listen ... explain ... understand ... possesses a servant heart & mindset is a great asset ... a MATURE asset People buy people I have found this a guiding principle in sales and in LIFE: Love people and use money Don't love money and use people This can be extended to Social Structures TRUST is a vital component is sales & in LIFE Trust can only be proven over time ... demonstrated by action ... like "maturity" What you say here is REALITY: If maturity is lacking the social capital becomes fragmented and social efforts dilute by going into different directions. This repeatedly plays out I'm not sure it is possible for a social structure to possess "maturity" (unless it is a small -select- specific structure: a family ... an inner circle of friends ... a team (come to mind) I do NOT (for example) TRUST government ... they are going to present the best scenario in the best light ... and "devil in the details" will not be revealed unless it is forced or uncovered I guess that sounds jaded ... but I've studied enough history & taken enough laps around the cornfield of life to perceive truths Wisdom & discernment are priceless ;~)

Ali 🐝 Anani, Brand Ambassador @beBee

#5
Thank you my friend for your stand and re-share of the post

Zacharias 🐝 Voulgaris

Zacharias 🐝 Voulgaris

1 year ago #5

Definitely something worth checking out, regardless of where you stand on this topic.

Ali 🐝 Anani, Brand Ambassador @beBee

Juan Imaz- Deep thanks for your re-share of the post.

Ali 🐝 Anani, Brand Ambassador @beBee

#2
thank you Zacharias and please tag me when you publish your article.

Zacharias 🐝 Voulgaris

Zacharias 🐝 Voulgaris

1 year ago #2

Thank you for the insightful article Ali, as well as for the mention! Interestingly, I'm working on an article on this topic, albeit from a different standpoint, today. Cheers!

Ali 🐝 Anani, Brand Ambassador @beBee

Zacharias \ud83d\udc1d Voulgaris- you are mentioned in this post in the given order

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