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Marketing Officer
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Amman

    Marketing Officer - Amman, الأردن - Arab Bank

    Arab Bank
    Default job background
    وصف

    Accountabilities and Key Roles:

    • Proposing marketing ideas & concepts in support of business objectives and product / segments initiatives.
    • Prepare time plans for developing and rolling out offline & online marketing communications across the region.
    • Preparing comprehensive, accurate and precise written briefs to agency/external suppliers.
    • Coordinating with external agencies the day-to-day production of offline / online material.
    • Participating in evaluating creative concepts to ensure the accuracy of the message conveyed in line with the Bank's image and communication objective.
    • Reviewing & checking English / Arabic copy for all offline / online marketing material.
    • Coordinating with respective business lines, support functions & Branding teams in the areas.
    • Handling all logistics relating to the development and distribution of the offline & online material on a timely basis to the distribution network.
    • Checking areas offline / online media plans and recommend cost effective media solutions.
    • Evaluating offline / online cost estimates from agencies / suppliers.
    • Handling estimate & expense tracking & approval process.
    • Preparing marketing spend reports per product.
    • Ensuring accurate budget allocations and provide accurate reports relating to offline / online advertising and marketing expenditure.
    • Coordinating logistics and execution of sponsorships & events initiatives.
    • Monitoring and reporting on competitors activities across the areas.
    • Tracking offline / online campaign's responses and prepare post campaign analysis reports.
    • Coordinating the development and implementation of all local and regional business lines & branding related marketing communications, based on the Bank's strategy and its branding and marketing initiatives.

    Job Requirements:

    Education:

    • Bachelor's degree in Marketing / mass communications from a recognized University.

    Experience:

    • up to 8 years with a large multinational bank / multinational company / advertising agency.

    Competencies:

    • Fluent in English and in Arabic written & spoken.
    • Creative and analytical thinking.
    • Established knowledge and expertise in offline / online marketing with full understanding of regional media, advertising agencies workflow, creative design firms. production & printing houses.
    • Excellent copywriting skills (English & Arabic).
    • Established computer skills.
    • Multi tasking and proven ability to deliver against tight deadlines.
    • Excellent presentation and interpersonal skills.

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